have some big plans for 2018 including some TV features on the Velocity channel which is strictly automotive, guest appearances on relevant automotive radio shows and of course having this cover story in Spotlight on Business Magazine! Over the next few years, our goal is to continue rapid growth in the US through all the channels I mentioned and eventually work our way into international markets where MGP Caliper Covers can really take off to another level of success. What do you do about people who come to you with an odd antique vehicle or something you haven’t worked on before? Mike: That falls into the “hot rod” category, and we can work with that but it tends to be something where the customer must call us directly. We will e-mail them a template and they will have to take some measurements and maybe shoot a couple of pictures to us so that we can figure it out. But we deal with hot-rodders directly all the time. Are there other people out there doing what you do? Mike: We virtually have no competition. No one else is silly enough to do all this work! First of all, I have a patent on the attachment system. And secondly, we cover so many vehicles that it would be difficult for anyone else to take on this project. And we’ve been doing it for 10 years. “We virtually have no competition. No one else is silly enough to do all this work!” Our whole goal is to give people some color and distinction behind the wheel while providing some added benefits like significantly reducing brake dust and dissipating brake heat by 15-30 degrees. We make it easy for them to order the exact set of caliper covers they want for their car. We want to make it simple and we have a great product for the $200 price range. It’s a great enhancement to the visual effect on a car for that kind of money.
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MAY 2018 • SPOTLIGHT ON BUSINESS MAGAZINE
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