T he newest Wendy’s in Mississippi recently opened giving customers the opportunity to see a fresh new look to their favorite hamburger restau- rant. “We are incredibly excited and proud of our new restaurant in Gluckstadt, and we think our guests will love the new design,” said Brian McDaniel, SVP Oper- ations of Carlisle, a franchisee of the Wendy’s Company. “In addition to this new restaurant we have been very actively updating our existing restaurants throughout the state. Building new restaurants and remodeling existing ones is part of our multi-year strategy to reinvest in our local communities and provide a better quick service experience.” The new Gluckstadt restaurant will feature the new “Smart 55” building design, with a smaller footprint than a traditional Wendy’s restaurant. The restaurant uses innovative interior and exterior design elements to reinvent the Wendy’s restaurant environment and experience. In addition to an open kitchen design which provides guests a unique inside look at their food as it is being prepared, the dining area features a large variety of mixed use seating types.
“We welcome our friends and neighbors to come in and check out our new Gluckstadt Wendy’s restaurant,” McDaniel said.
A ccording to a Bloomberg report, Microsoft is preparing to take on Apple’s iPad with a line of low-cost tablets. The new offering from Microsoft will cost about $400 and the tablets will feature 10-inch screens and rounded edges and is said to hit the shelves and shopping sites as early as the second half of 2018, just in time for Christmas shopping. This will be the first attempt for Microsoft to go after Apple tablet market share since the failed launch of an affordable Surface-branded laptop in 2012, because of its limited usable apps. Microsoft new tablet offering will use an Intel processor allowing it to run more applications, which is what most users of these devices want to take advantage of the portability and flexibility of the product. Key to Microsoft success with the tablet will be the ability to keep the price down without sacrificing display sharpness seen on the screens for its standard line of Surface laptops. It is doubtful that these screens will meet the price point for tablet to come in at the $400 price range. But one thing is true that it will open the door for competition in a market that has seen Apple’s iPad revenue decline year after year since 2013.
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SPOTLIGHT ON BUSINESS MAGAZINE • MAY 2018
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