AFFILIATED INFLUENCER PROGRAM
OVERVIEW & GOALS Your personal brand builds trust quickly, and social media works as your always-on recruiting tool— showing agents who you are and how you lead. Through the Affiliated Influencer Program , you’ll receive a monthly content calendar with simple video prompts and ready-to-share posts to keep you visible and consistent. This guide highlights the core best practices to help you show up with confidence. For support, reach out anytime at Marketing@c21affiliated.com.
MONTHLY POSTS
2 posts reshared from the CENTURY 21 Affiliated Facebook Page
2
original videos
TIMELINE December 10 Overview and Training on “Affiliated Influencer Program” with Team Leaders January 5 Affiliated Influencer Program launches Q1 content calendar distributed
January 5-9 Regional CA Facebook is live
Office Facebook pages are archived Internal Office Groups are distributed
TBD (January 5-16) Video editing training with Admins
reposted content REPOST: ANNUAL DAY OF CARING TYPE Re-post the Annual Day of Caring Facebook post from The Affiliated Facebook Page CATEGORY Inspire Agent Retention Community Involvement
POST DATE & TIME Thursday, December 11 Between 8AM - 10AM or 5PM - 7PM
AUDIENCE Your agents Your community
SUGGESTED COPY Option #1: Our @C21Affiliated team showed up in full force for the Affiliated Family Foundation’s Annual Day of Caring, and I couldn’t be more proud. Together, we gathered non-perishable food items, Toys for Tots gifts, and coats and blankets for families who need a little extra support this season. Thank you to everyone who contributed! Option #2: As an office at @C21Affiliated, we’re always striving to be more than a workplace — we want to be a force for good in our local community. Participating in the Annual Day of Caring reminded me how powerful our collective effort can be. Thank you to everyone who made this initiative a success. Option #3: I’m feeling incredibly grateful for our team today. For the Affiliated Family Foundation’s Day of Caring, our @C21Affiliated office came together to donate food items, holiday gifts, and warm clothing and blankets for families across our community. Watching everyone contribute — in big and small ways — was a reminder of why our office culture is so special. Thank you to everyone who participated. Small actions add up!
HASHTAGS #AffiliatedFamilyFoundation #AffiliatedCares #DayOfCaring
TAGGING INSTRUCTIONS Re-post the Annual Day of Caring Facebook post from The Affiliated Facebook Page and tag/mention the CENTURY 21 Affiliated Facebook page in your copy.
origin a l content original content “FINDING YOUR WHY”
SCRIPT IDEA Frustration
During the holiday rush, one of our agents admitted they were feeling completely drained. They were closing out the year on autopilot — and realized they’d lost sight of why they started in real estate at all.” Reflection We talked through it, and it wasn’t about workload — it was about clarity. Somewhere between Q4 targets, client events, and family commitments, their purpose had gotten buried. Rediscovery Stepping into a culture that prioritizes connection and support — especially this time of year — helped them reset. Surrounded by people who encourage reflection, gratitude, and growth, they found their ‘why’ again. Call to Action If the holidays have you feeling stretched thin or disconnected from your purpose, take a moment to reflect. And if you want a community that helps you realign and step into the new year with clarity, reach out. I’m here.
POST DATE & TIME Wednesday, December 17 Between 8AM - 10AM or 5PM - 7PM
TYPE Facebook Video Reel
CATEGORY Educate Recruit
AUDIENCE Unfulfilled agents
CONCEPT Film a 30–45 second story about your or an agent who rediscovered their purpose after joining CENTURY 21 Affiliated
SCRIPT ARC Frustration - How did you lose your “why”
Reflection - How did you identify the problem? Rediscovery - How did you find your “why” again? Call to Action - Ask the viewer to reach out if they’ve lost their “why” and want to start the new year fresh.
SUGGESTED COPY Finding your “why” changes everything. When your real estate career aligns with what truly matters, the work becomes more meaningful — and the results follow. At @C21Affiliated in [xxx Location] , we help agents build purpose-driven businesses that create real fulfillment behind the numbers. If you’re ready to reconnect with your why, let’s talk.
HASHTAGS #JoinC21Affiliated #FindYourWhy #RealEstate
TAGGING INSTRUCTIONS Tag or mention the regional CENTURY 21 Affiliated page.
ADDITIONAL CONTENT We are asking that you post, at a minimum, 4 times a month - which includes 2 re-shared posts and 2 original reels. But there’s so much more you can do! Milestone Acknowledgements Highlight the agents
Agent Success Stories Highlight testimonials and achievements from your team members to inspire potential recruits and showcase your mentorship impact. Community & Philanthropic Involvement Collab-post with local businesses, highlight local events (even if it has nothing to do with real estate!), and showcase how your agents give back to their community!
in your office on their birthdays, anniversaries, marriages, awards or other personal milestones! . Your Journey Post about your wins, challenges, and lessons learned while mentoring agents. Authenticity builds trust and attracts like-minded professionals. Behind-the-Scenes Moments Showcase team meetings, training sessions, and celebrations to humanize your leadership and demonstrate your supportive culture.
Milestone Acknowledgements Birthday Spotlight Work Anniversary Wins Life Update Congrats New Recruits Top 121 Agents State of Affiliated Awards
Agent & Office Success Agent spotlight with one standout metric or milestone. “From Day One to Today”—a before/now story. Testimonial screenshot turned into a visual. A carousel of 3 quick agent wins from the week. Highlight your team at the Summer or Holiday Parties Community & Philanthropic Involvement Tagging a local business in your photo Promote a local nonprofit you support. Highlight an agent doing volunteer work. Highlight your office’s donations during the Annual Day of Caring Share upcoming community events your followers should attend. “Office favorites” list—local restaurants, boutiques, parks, etc. Collab-post with local businesses
Your Journey as a Leader A quote you live by when mentoring new agents. A small win you’re proud of this month. A moment you felt especially grateful for your team. Point of View: Walking into the office, getting ready for a day-in-the-life Behind-the-Scenes (BTS) Moments Photo of a team meeting with one takeaway. BTS of setting up for an office event Coffee + laptop: “Morning prep!”
Team huddle with a motivational caption. A quick office tour for new agents watching.
BEST PRACTICES
BE CONSISTENT Show up regularly—even once or twice a week—to stay top-of- mind. Consistency builds momentum, reinforces your personal brand, and signals that you’re active and engaged. FOLLOW THE 80/20 RULE Keep 80% of your content focused on value—culture, inspiration, education, and real moments. Reserve 20% for direct recruiting messages. USE CLEAR CALLS TO ACTION Tell your audience what to do next. Ask them to comment, message you, or watch your video. Simple CTAs boost engagement and position you as a proactive leader.
BE YOURSELF Use the suggested copy as a guide, but let your voice and personality shine through. Authentic, natural moments always outperform perfection. KEEP YOUR VIDEOS SIMPLE No need for special equipment or flawless lighting. Real, in-the-moment videos resonate most. ENGAGE WITH YOUR COMMENTS Reply to comments to show you’re present and approachable. Engagement builds trust—and strengthens your performance in the algorithm.
PITFALLS TO AVOID INCONSISTENT POSTING Long gaps hurt credibility. Maintain a steady posting rhythm— even once a week makes a difference. IGNORING REPUTATION MANAGEMENT Unaddressed negative comments can undermine recruiting. Take a moment to collect yourself, then
LISTING OVERLOAD Limit back-to-back “Just Sold” or “For Sale” posts. Focus on content that educates, inspires, and adds value. GENERIC CONTENT Skip templated posts with no local relevance. Personalize your content so it truly connects with your community. CONTROVERSIAL POSTS Avoid divisive or unprofessional topics. Protect your credibility by keeping your tone respectful and aligned with your brand.
respond promptly and professionally. AUTOMATION WITHOUT ENGAGEMENT
Scheduling tools help, but real connection comes from real interaction. Always reply to comments and DMs to show you’re present and engaged.
TIPS & TRICKS: MAXIMIZE REACH & ENGAGEMENT
STRATEGIC HASHTAGS Use relevant tags like
#RealEstateCareer #JoinCENTURY21 #AgentLife to increase discoverability. TAG & EXPAND Tag local businesses, events, and team members to extend your network reach and build community partnerships. SCHEDULE CONSISTENCY Use tools like Meta Business Suite to plan and automate posts, ensuring consistent presence
LIVE COACHING SESSIONS
Consider hosting
even during busy weeks. INTERACTIVE FEATURES
Instagram or Live Q&As Training sessions Best practice shares In order to provide real-time value and build deeper connections.
Add polls, Q&A stickers, and quizzes to Stories to boost engagement rates and gather valuable audience insights.
FILMING 1. PRIORITIZE CLEAR, STABLE FRAMING Hold the phone vertically for social Keep the camera at eye level—this immediately builds trust and credibility. Use a tripod, prop your phone or ask your Agent Concierge to film Leave a little space above your head (the “headroom zone”) for a polished look. 2. MAKE LIGHTING WORK FOR YOU Face a window or soft light source—never put the light behind you. Avoid overhead lighting that casts unflattering shadows. If filming in the evening, use a ring light or lamp positioned directly in front of you for even lighting.
3. KEEP AUDIO CLEAN AND STRONG Film in a quiet room—turn off fans, avoid echoey spaces.
Stand closer to the phone so your voice is crisp. If possible, use a plug-in or Bluetooth mic, but it’s not required—your phone mic is enough if you’re close.
& EDITING
EDITING DOS & DON’TS Keep Cuts Tight and Purposeful: Trim out pauses, “ums,” and long transitions. Use Smooth, Minimal Transitions: Stick to simple transitions like Cross Dissolve or Fade. Avoid flashy effects: They distract from your message and reduce professionalism. Use simple captions: Black and white captions with a simple font are best and easily readable.
EDITS (by Meta)
Download Edits (by Meta) from your app store, and login with your Facebook (or IG) account. Edit your video on your phone Post directly to Facebook from the App Save your login and share it with your Agent Concierge for editing support (They have to use your account) All projects auto-save
Export at Highest Quality: Export at 1080p, 30fps or 4K if your phone supports it. Higher quality boosts platform performance and keeps your content crisp.
EDITING CONTINUED
ADDITIONAL INFORMATION
Post your videos directly from the Edits App - Meta will prioritize videos edited with their app - so take advantage of the extra algorithm help!
Videos with captions perform better. Use the auto-captioning tool in Edits - but make sure to proof read your captions!
If you want a more in-depth editing platform (or a web-based platform on your computer), take a look at the free version of CapCut! There are thousands of free templates and free AI features.
NEXT STEPS
If you don’t yet have a business Facebook account, we’ll help you get it launched—just reach out to Marketing. Update your Bio to include your role as a Team Leader at CENTURY 21 Affiliated and add your office address. Follow your agents, prospective recruits, local businesses, and other brokerages. Consistent engagement on their pages increases visibility and strengthens your network. Run a quick practice session: choose a quiet, naturally lit spot, film a short clip, upload it into Edits, and explore the editing tools so you’re comfortable with the workflow.
QUICK TIP Set aside time once or twice a week to engage with the community on social media. and follow recruits.
Then start posting come January 5
THANK YOU! Questions?
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