BEST PRACTICES
BE CONSISTENT Show up regularly—even once or twice a week—to stay top-of- mind. Consistency builds momentum, reinforces your personal brand, and signals that you’re active and engaged. FOLLOW THE 80/20 RULE Keep 80% of your content focused on value—culture, inspiration, education, and real moments. Reserve 20% for direct recruiting messages. USE CLEAR CALLS TO ACTION Tell your audience what to do next. Ask them to comment, message you, or watch your video. Simple CTAs boost engagement and position you as a proactive leader.
BE YOURSELF Use the suggested copy as a guide, but let your voice and personality shine through. Authentic, natural moments always outperform perfection. KEEP YOUR VIDEOS SIMPLE No need for special equipment or flawless lighting. Real, in-the-moment videos resonate most. ENGAGE WITH YOUR COMMENTS Reply to comments to show you’re present and approachable. Engagement builds trust—and strengthens your performance in the algorithm.
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