REDEFINING LEADERSHIPWITH
‘Boundaries for Leaders’
HAVEYOU BEEN APPROACHING LEADERSHIP ALLWRONG?
Believe it or not, you can maintain that culture while remaining, as Dr. Cloud puts it, “ridiculously in charge.” What to Do The best leaders set boundaries that empower people and teams to reach goals, while rooting out bad behavior proactively.They have to do this in a way that works with people’s brain functions of attention, inhibition, and working memory. If you’ve never approached leadership from this psychological point of view, it’s a refreshing take that can work wonders on the efficiency and effectiveness of any team. Ultimately, the book encourages you to view leadership as creating the conditions that allow people to use their brains to realize visions in the absence of distraction.That means creating the right boundaries — boundaries that produce freedom without control.
Whether you’re an executive or an aspiring leader, Dr. Henry Cloud, author of the groundbreaking book “Boundaries for Leaders,” might have something to say about it. Marrying the fields of clinical psychology and leadership consulting, Dr. Cloud delves deep into the mind to find rich insights into the psychology of leadership. In fact, he literally redefines the word in the process.
Redefining Leadership Dr. Cloud defines leadership as simply “the process of turning a vision into a reality.” Sounds simple, right? It’s also completely accurate.
dreams are only possible with the help of others who can take your ideas and make them actionable. Plus, they tend to make the journey more enjoyable if you hire the right people and set the right boundaries. That’s why leaders need to invest time and energy into creating teams and workplace cultures that support productivity while maintaining employee satisfaction. It doesn’t take a clinical psychologist to tell you that unhappy people don’t stay productive for long. Without a sense of ownership — with you stepping over boundaries onto projects they should own for themselves — they won’t have that motivation.
Whether your vision is a successful business or a successful family, you need leadership skills to achieve your goals. But you can’t do it alone. You need to achieve your dreams with people and through people.The most worthwhile
How to Calculate the Lifetime Value of a Customer
A. The money spent by each customer (the revenue your business gains per customer, factoring in the margins of the products or services you provide) B. The time frame for each customer purchase (the average amount of time you keep a customer)
THE LIFETIMEVALUE OF A CUSTOMER IS AN EASILY OVERLOOKED AND OFTEN UNDERUTILIZED CONCEPT. DON’T RISK DOINGYOURSELF ANDYOUR BUSINESS A HUGE DISSERVICE. Why track customer lifetime value, or CLV? When you know the CLV, you have data you can use to your advantage.This data can be applied to customer retention initiatives, marketing campaigns, referral programs, and, most importantly, keeping repeat customers happy. Plus, when you know the current CLV, you can work to improve that number. There are different ways to calculate CLV, and some methods are more complicated than others. At a minimum, you need to be tracking the following data points:
Wikipedia entry for customer lifetime value). The more data you have to pull from, the more accurate the number will be. For instance, if you’ve been tracking A, B, and C for the past six years, you will have a more accurate picture of CLV than a business that started tracking last year. Think of it as an efficiency formula.With this data, you can determine which are your best customers and which are not. From there, you can tailor your marketing endeavors and get far more out of your marketing dollar.
C. The initial cost to acquire a customer
With this data, you can then calculate CLV:
A x B – C = CLV
Just keep in mind this number is based on averages and will not give you precise information (for a more comprehensive method of calculating CLV, check the
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