Dear Valued Client, Hello! Back when Amy and I started Practice Promotions, our bread and butter marketing tool was patient newsletters. Direct mail is still a surprisingly great way to reactivate past patients.
Insider Circle PRACTICE MARKETING TIPS • MAY 2O24
Get Seen By Thousands More People Online With Google Ads Expand Your Influence
Insider Circle Newsletter | MAY 2024
CLINIC RESULTS: 87% Increase in New Patients after adding Google Ads PPC Multi-location practice sees a dramatic increase in new patient volume.
Expand Your Influence Get Seen By Thousands More People Online With Google Ads
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Dear Valued Client,
Hello! Back when Amy and I started Practice Promotions, our bread and butter marketing tool was patient newsletters. Direct mail is still a surprisingly great way to reactivate past patients.
CLINIC RESULTS: 745% Increase in Patient Leads after Adding Google Ads PPC Multi-location practice reaches highest new patient volume ever within 6 months!
But let’s face it. The market has changed. Patient behavior has changed.
In 2015, we started designing websites & providing SEO services, and I’m proud to say that today our websites convert at 2x the industry average. In 2024, every single physical therapy and chiropractic clinic needs to be using Google Ads. There’s just no way around it. To fill your schedules, you have to be seen by more people on Google. And to dominate Page 1 of Google, simple SEO isn’t enough any more. You need to add Google Ads. We launched our HIPAA-compliant Google Ads program in 2021 and have seen incredible results. Here are just a few of them…
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Our ads get clicked on 6.53% of the time (industry average is 3.5%)
Average cost per new patient conversion is $30.56 (industry average is $75)
CLINIC RESULTS: PT Practice Sees Their Highest New Patient Volume Ever! After implementing PT-specific Google Ads, this client saw consistent growth!
We’re a Certified Google Ad Partner
If you already have Google Ads as part of your plan, then you know the power of getting seen in multiple places on Page 1 of Google. Today, I’m inviting you to join our top-performing clients and add Google Ads to your Practice Promotions marketing subscription. Call us at 1-804-395-7227 to get started today. I’d love to show you how Google Ads can boost your patient numbers.
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To Your Success,
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Neil Trickett, PT CEO of Practice Promotions
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START USING GOOGLE ADS!
Ready to Attract More New Patients Online? Visit Our Website at PracticePromotions.Net/Ads For A Demo Of The Google Ads System!
What Is The Google Ads PPC Program?
WHAT IS THE GOOGLE ADS PPC PROGRAM? The Google Ads PPC Program is part of Practice Promotions’ Pro and Ultimate Marketing Plans. This program allows practices to create ads that will appear at the top of Google search. PPC stands for pay-per-click which means that your practice only pays for ads that generate engagement (clicked).
WHAT DO I GET WHEN I UPGRADE + GET WITH GOOGLE ADS?
GOOGLE ADS SETUP Analysis of any current AdWords campaign Targeting audience and locations building Conversion and goals setup Budget, planning and cost per click estimation and optimization ADS DEVELOPMENT & MANAGEMENT Search ad development Call extension development Google call tracking via call extensions Focus on location and condition long-tail keyword campaigns (lowest CPC) Audience & geo-targeting performance analysis Ads and landing page optimization and A/B testing Ongoing revisions and updates REPORTING Integration in the marketing analytics dashboard Weekly and monthly reports Conversion rate optimization suggestions
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WHAT IS THE PURPOSE OF THE GOOGLE ADS PPC PROGRAM?
To drive a high volume of interested prospective patients, via Google Search, to your site, resulting in an increased volume of new patients requesting appointments. This program drives qualified traffic (prospective patients) to your business WHILE they are searching for the services you offer. WHAT DOES RESEARCH SHOW? 46% of clicks go to top 3 paid ads in search results If someone clicks on a paid ad they are 50% more likely to purchase a service Being visible in multiple spots on page 1 of Google attracts more interested new patients ARE YOU READY FOR GOOGLE ADS? 1 Schedule a free, no-obligation intro call at PracticePromotions.Net/Ads 2 Get a full demo, review results, and view pricing and ad spend options 3 Start getting more appointments and phone calls!
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PracticePromotions.Net/Ads
GET STARTED WITH A PPC GOOGLE ADS PROGRAM TODAY!
CHIROPRACTIC + SPINE RELIEF CLINIC • PRO CLIENT
Clinic Sees 53% of Google Ads Clicks Become Patient Leads
Chiropractic + Spine Relief Clinic Find Immense Success on the Pro Marketing System
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In August 2023, a Chiropractic clinic specializing in spine and joint relief implemented the Pro Marketing System, marked with the launch of their new website. Since then, their remarkable website conversions, boosted local visibility through SEO, and the effective use of Google Ads, have led to highly improved patient reach and engagement. WEBSITE CONVERSION MASTERY The clinic’s new website proved to be a conversion powerhouse, boasting an impressive 7.7% conversion rate. This is three times higher than the industry average of 2.5%. The user-friendly interface, compelling content, and strategically placed calls-to-action played pivotal roles in converting website visitors into potential patients. 1
patients but also positioned the clinic as a go-to destination for specific pain relief needs in their community.
3 GOOGLE ADS SUCCESS The implementation of a robust Google Ads strategy, managed by Practice Promotions’s team of certified Google PPC specialists, has proven to be a game-changer for the clinic. With a strong focus on reaching potential patients beyond their organic rankings, the clinic has achieved an outstanding 53% conversion rate from Google Ads clicks to new patient leads. This efficient conversion rate allows the clinic to allocate more time and resources to patient care, while the specialists manage the intricacies of the Google Ads campaigns. CONCLUSION By leveraging the Pro Marketing System, the clinic not only surpassed industry standards but also carved a niche in their local market. The combination of a high-converting website, top-tier SEO visibility, and expertly managed Google Ads has resulted in increased patient acquisition, reinforcing the clinic’s commitment to providing spine and joint relief to their community.
LOCAL VISIBILITY SURGE WITH SEO OPTIMIZATION
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Through meticulous SEO, the clinic significantly enhanced its local visibility, securing top 3 rankings for key search terms. The clinic now dominates local search results for “shoulder pain relief,” “knee pain relief,” and “chronic pain relief.” This heightened visibility has not only attracted more local
STILL HESITANT ABOUT USING GOOGLE ADS?
6 Answers to Common Google Ads Questions
KEY FACTS ABOUT THE GOOGLE ADS PPC PROGRAM
In 2024, every single physical therapy and chiropractic clinic needs to be using Google Ads if you want to beat your local competition. But we get it—it’s unfamiliar to a lot of people. So here are some common FAQs to help you feel informed. Q HOW DO THE ADS WORK WITH MY PRACTICE PROMOTIONS PLAN? When you use our proven Google Ads system you get a dedicated PPC Expert added to your account who manages and optimizes your Google campaigns week to week. Our #1 goal is ensuring you get enough leads to make the ad campaigns profitable each month. We also set up custom call
We’ve taken the trial and error out of running ads so you can have a successful campaign in as little as 60-90 days.
Q HOW WILL I KNOW IF MY ADS ARE WORKING?
In addition to the reports our team will send you every month, our Call Tracking and New Patient Leads widget in your analytics dashboard will clearly show results coming in from Ads day to day. You can check it 24/7 and reach out to our team if you have questions.
HOW LONG DOES IT TAKE TO START SEEING RESULTS?
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tracking and ensure your analytics dashboard is connected so you can easily see how the ads are generating patients and revenue.
One huge benefit to these ads is results can happen in the first month. It typically takes a month or two to ramp up to the best performance, but most clinics see an increase in leads very quickly.
In 2024, every single physical therapy and chiropractic clinic needs to be using Google Ads...
BUT AREN’T GOOGLE ADS EXPENSIVE?
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WHY SHOULD I WORK WITH PRACTICE PROMOTIONS FOR MY ADS?
In order for ads to run, you do need to pay advertising fees to Google directly in addition to your monthly plan with us. That can feel expensive at first, but the truth is most of our clients get enough new patients to make it only $50-$100 per patient generated—a highly affordable new patient cost and even cheaper than many other advertising options.
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Because we specialize in Google Ads for PT & Chiropractic clinics, we get you better results! The fact is, your local Google Ads agency just doesn’t understand what it takes to run ads for a medical practice. Here’s some proof…
Our ads get clicked on 6.53% of the time (industry average is 3.5%) Cost per new patient conversion is $30.56 (industry average is $75)
Q BUT WHAT IF I’VE WASTED A LOT OF MONEY ON ADS BEFORE? We hear this a lot. Many clinics have tried to run Google Ads themselves or trusted the wrong “expert” and spent THOUSANDS of dollars not getting any results. But with our system, you’re getting an evidence-based approach already working for hundreds of clinics in your same industry, and we can confidently get those results for under $1K per month.
We’re a Certified Google Ad Partner
Are you ready to expand your radius and attract more patients online? Visit PracticePromotions.Net/Ads to get a demo of the Google Ads system!
START USING GOOGLE ADS!
Ready to Attract More New Patients Online? Visit Our Website at PracticePromotions.Net/Ads For A Demo Of The Google Ads System!
4 Quick Resources For The Month! Improve Results, Innovate, and Inspire Your Team!
PRODUCT SPOTLIGHT
PODCAST EPISODE
PODCAST EPISODE
5 Questions to Ask BEFORE You Work With Google Ads
Spring Into Action Postcards to Prepare Your Patients for Spring!
Podcast with Josh Lewallen, Senior Google Ads Specialist at Practice Promotions
Today we’re talking about using Google Ads for rehabilitation, chiro, and medical practices, including 1) How Google Ads can go BADLY wrong when you run them yourself 2) WHY you should use specialist help 3) How you can choose the RIGHT Google Ads agency!
Now that it’s warm, it’s the perfect time to encourage patients to make their movement a priority! Check out these NEW Spring Postcard designs that are SURE to get past patients back on the calendar.
PODCAST EPISODE
FREE STUFF!
Download the FREE Social Media Calendar!
The Basic Triangle of Economic Freedom For Practice Owners PODCAST EPISODE
How to Acquire, Control + Expand Your Finances with Eric Miller
Do you make a lot of money...but after paying your expenses, it seems like there’s not much left? Then you have a problem with “Control”. In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand.
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