Do you want to beat the competition? Then you need to attract more new patients online! Practice Promotions provides powerful marketing services that can skyrocket you to the top of Google & fill your schedule with new patients. We’ve helped hundreds of PT & Chiropractic clinics boost their online presence and get seen by thousands more people online. And here’s how you can do it too
Practice Marketing NEWSLETTER • MAY 2024
Expand Your Influence
Attract More Patients Online By Boosting Your Online Presence
Practice Marketing Newsletter
MAY 2024
Attract More Patients Online By Boosting Your Online Presence Expand Your Influence
Do you want to beat the competition? Then you need to attract more new patients online! Practice Promotions provides powerful marketing services that can skyrocket you to the top of Google & fill your schedule with new patients. We’ve helped hundreds of PT & Chiropractic clinics boost their online presence and get seen by thousands more people online. And here’s how you can do it too…
of website visitors just bounce off your site without booking an appointment. At Practice Promotions, we know how to design a website to get 2x more website visitors to book an appointment. So if you really want to get patients booking on your site, give Practice Promotions a call.
3 FILL YOUR SCHEDULE WITH PAST PATIENTS.
Are you marketing enough to past patients? Past patients need to be reminded to come back in for care. They won’t come on their own. So make sure you’re reaching out monthly via… • Automated (but personal!) emails • Patient newsletters • Social media At Practice Promotions, we do all that for you – and our clients see INCREDIBLE numbers of past patients come back.
OUR SECRET SAUCE (YES—WE’RE TELLING YOU!)
1 FOCUS ON YOUR ONLINE PRESENCE. It’s not sexy, but the #1 way to beat the competition is to boost your online presence. The easiest way to get started yourself is to make sure your Google Business Profile is up to date. Then make sure you’re getting consistent 5-star Google Reviews. Finally, update your information on local listings sites. But if you really want to be #1, you need to invest in Search Engine Optimization (SEO) services that put you at the top of Google, Google Maps, and local searches. You should also consider Google Ads, which expand your reach even further! 2 WOW PATIENTS WITH YOUR WEBSITE. You need to WOW patients with your website and make it STUPID-easy to book an appointment with you! Make sure there is a brightly-colored “Book Appointment” button in the right hand corner of your website. This button should link to a calendar OR a simple “Contact Us” form. For most clinics, 98%
THE BOTTOM LINE: ATTRACT MORE PATIENTS ONLINE
If you want to get more new patients, fill the gaps in your schedules, and thrive in today’s economy, you need to get seen by more patients on Google. It’s just that simple. At Practice Promotions, we’ve worked with 1400+ PT & Chiro clinic locations to get them on Page 1 of Google. We can help you too. Need more proof? Order a free Practice Marketing Kit below to see our clients’ wins.
NEED MORE PROOF?
Practice Promotions has been instrumental in building our business. There’s no way that we could have done the things we did without you and your team.
SEE MORE CLIENT WINS Visit PracticePromotions.Net/Kit to Claim Your FREE Sample Kit!
DARRYL ELLIOTT, Elliott PT, Owner
New Patients
CLIENT CASE STUDY • ULTIMATE PLAN
CLINIC SURGES FROM 555 TO 858 MONTHLY PATIENT VISITS IN 60 DAYS!
NOV DEC JAN FEB MAR
We are already out of appointment slots and talking about what our next move will be to keep the momentum going!
CHRISTOPHER GORDOS DPT, COMT
VISIT THEIR WEBSITE! imgpt.com
Christopher Gordos, DPT, COMT, is a physical therapist for Integrated Medical Group Physical Therapy (IMG PT) located in Fleetwood, PA. Prior to teaming up with Practice Promotions, Christopher recognized the importance of marketing the right message to patients. “Our biggest challenge was trying to streamline and coordinate our print materials, along with our website and social media to be offering a consistent message that is across all platforms.” In December of 2021, IMG PT leveled up to the Ultimate Marketing System and has seen consistent growth month-to-month since! By leveraging all the tools and services Practice Promotions makes available, this one clinic location had their busiest month ever in March with 858 patient visits . That is 31% higher than their previous busiest month, 655 patient visits in February 2020, a year and half before joining Practice Promotions. In their first three months on the plan, Chris has already had to hire additional staff to assist with their amazing patient growth. “Our past five weeks have been the busiest weeks we have ever had. We hired a new therapist in October to prepare for the increase in marketing.” A total of 155 new and reactivated patients have been seen by Chris and his staff since joining, but he recognizes that to continue to grow, you also need to invest in more marketing: “Marketing statistics show you need to spend 10% of your revenue to continue to grow,” he says. “With all of the current challenges with health care reimbursement cuts and the merging/acquiring spree of large hospitals and corporations of referral sources and peers, growth is at a premium. I am more willing to take that leap of faith with increased marketing expenses with companies and businesses that specialize in physical therapy.”
MONTHLY NEW PATIENTS
27
26
24
JAN
FEB
MAR
MONTHLY REACTIVATED PATIENTS
29
29
20
JAN
FEB
MAR
MONTHLY PATIENT VISITS
HIGHEST EVER!
858
624
555
JAN
FEB
MAR
GET A FREE SAMPLE KIT!
Looking to 2x Your New Patients? With This Kit, You Can Do It! Visit PracticePromotions.Net/Kit to Claim Your FREE Sample Kit!
Choose Your Website Des
Physical Therapy missloupt.com
Physical Therapy bentzpt.com
Pediatric + Speech skillsonthehill.com
Chiropractor hooverspine.com
Sp a
r New sign...
“Practice Promotions is an ideal solution for growing practices looking to streamline marketing and track its effectivenes.” Grew from 1 to 7 Locations with Practice Promotions
RAJ SUPPIAH Co-Founder of Physio + Chiro Practice
PT + Chiro midwestpt.net
Do you want to be seen by thousands more people online? Practice Promotions can help you rank on Page 1 of Google, attract more patients online, and WOW patients with your new website. Just pick out your favorite website design and give us a call to get started!
SEE A WEBSITE YOU LIKE? Call Us at 844-928-0154 To Get Started Today!
ports + Athletics apexptclinic.com
WANT TO BEAT THE COMPETITION?
Then you need to attract more patients online. If you’re looking to beat the local competition, then you need to race to the top of Google searches. Practice Promotions provides powerful marketing services that can skyrocket you to the top of Google and fill your schedule with new patients.
8
GET A FREE SAMPLE KIT!
Would You Like 2x New Patients? With This Kit, You Can Do It! Visit PracticePromotions.Net/Kit to Claim Your FREE Sample Kit!
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