ACTIVE IQ
PREMIUM PARTNER
ABOUT ACTIVE IQ
Active IQ operates globally and is the UK’s leading Ofqual-recognised awarding organisation for the physical activity sector. We are dedicated to working with our approved centres to build and develop high-quality qualifications and resources and with our apprenticeship providers to deliver expert End-point Assessment services. We champion industry standards at the highest level in the UK and Internationally to provide a strong and highly skilled workforce. We develop. We approve. We quality assure. We certificate. We change lives. COMMITTED TO QUALITY At Active IQ, we place quality above quantity, and we value integrity above all else. We provide extensive resources, bespoke solutions and consultancy services, and work hard to develop meaningful partnerships and associations. We are outward-facing and share our time generously on professional advisory panels, including ukactive and CIMSPA. We also support many industry initiatives, including the ukactive Active Uprising Awards and the AoC WorldSkills UK Fitness Trainer competition. WORKING INTERNATIONALLY Active IQ has been making great waves abroad, particularly in the Middle East. In Saudi Arabia, the team has been breaking new ground to help train and recruit Saudi women instructors, all in partnership with Spectrum® Wellness for Women, the first Active IQ training providers in the Kingdom. Active IQ worked closely with Tracy Aldereyaane, VP at Spectrum, to develop resources that support the needs of learners in the region – whether teaching in the community or working with clients in local fitness facilities. BUILDING PARTNERSHIPS Surrounding ourselves with the best in the business and building genuine partnerships is key to what we do. Our partnerships with industry experts include EMD UK, Cathy Brown, Ben Coomber and Max Whitlock. Giving others the benefit of our experience is important, and we are proud that our speakers address colleges as readily as they appear at ukactive events and Elevate. Our knowledge bank is also accessible through our unique Skills Hub, which includes webinars, podcasts, vlogs and training events. MENTAL HEALTH AWARENESS We are particularly proud of our Level 2 Award in Mental Health Awareness, which addresses a problem at the root of our society as well as our industry. Mental health awareness is at an all-time high, but in order to improve things, people must know how to spot the signs and how to give support. Our Mental Health award combines two units – Mental Health Awareness and Mental Health First Aid – to help people recognise mental ill-health and understand the next steps. . END-POINT ASSESSMENT In 2017, Active IQ became approved as an End-point Assessment Organisation (EPAO) – one of the first in the physical activity sector. With our breadth of expertise and experience, we ensure the design and content of the products and services we offer to employers, providers and apprentices is of the highest quality. For more information about Active IQ and to view our prospectus, visit our website at www.activeiq.co.uk
Active IQ champion industry standards at the highest level in the UK and internationally to provide a strong and highly skilled workforce. JENNY PATRICKSON Managing Director, Active IQ
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STATE OF THE UK FITNESS INDUSTRY REPORT 2023
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