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LEISURE DB
FOR THE INDUSTRY BY THE INDUSTRY
Leisure DB is a leading independent data specialist in the UK leisure sector, providing robust market intelligence and analysis that spans the full breadth of the ever- diversifying, ever-evolving fitness industry. For over 30 years, our industry reports have provided UK club operators, suppliers, investors, consultants and government bodies with invaluable business insights and analysis of the trends within, and performance of, the sector. Since its first edition in 2007, our State of the UK Fitness Industry Report has been a flagship publication and go-to resource for the sector. Providing an unparalleled overview of the sector’s evolution over time, the report also shines a spotlight on key growth areas. In turn, the powerful insights that emerge from its cumulative historical data aid due diligence and enable the informed forecasting of trends. Compiled from the most comprehensive annual review of the industry, the State of the UK Fitness Industry Report is based on detailed individual contact with approximately 7,000 private health clubs and public gyms across the UK. Throughout the year, Leisure DB’s dedicated research team audits and captures changes as they occur – including new openings, closures, gym expansions and site/management takeovers – to maintain the highest level of data quality and accuracy at all times. The findings of these ongoing, in-depth audits are then used as the basis for the annual State of the UK Fitness Industry Report, which draws together and evaluates 12 months of data from 1 April to 31 March each year. Of course, while no doubt the most well-known aspect of Leisure DB’s work, the State of the UK Fitness Industry Report is just one part of a highly regarded offering that spans multiple reports, as well as bespoke work for a wide range of clients. Offering everything from site analysis – identifying gaps in the market for competitive advantage – to customer profiling and mapping, we deliver an understanding of target markets and customers, enabling good decision making, better investments, better strategies for success and happier, more loyal customers. Our overarching goal: to provide businesses and individuals with the trusted intelligence they need to confidently make key decisions, leading them through analysis into action, achievement and advantage. And let’s not forget EVOLVE, an event, agenda and movement we initiated two years ago. Conceived as a platform for conversation, collaboration and change, through EVOLVE we harness our data and insights and work together with leaders from across the sector to stimulate growth and diversification into new and untapped markets. It’s an agenda that’s very dear to David Minton, our founder and the heartbeat of our business. Widely considered the most authoritative voice serving the fitness sector, David’s unique industry knowledge, experience and extraordinary connections see him regularly take on speaking opportunities, as well as delivering media commentary and both evidence- and opinion-based consultancy – all supported by Leisure DB’s long-standing team of expert analysts and researchers. We’re proud to not only be the trusted source of data, trends and insight for the UK’s fitness and leisure sector, but also – through EVOLVE and our collaborations with leading journalists and publications – to support and spark debate to fuel the sector’s growth.
Our overarching goal: to provide businesses and individuals with the trusted intelligence they need to confidently make key decisions.
HEIDI BLACKBURN COO, Leisure DB
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STATE OF THE UK FITNESS INDUSTRY REPORT 2023
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