LES MILLS
PREMIUM PARTNER
ABOUT LES MILLS
For more than 50 years Les Mills has been leading the way in fitness. We produce 25 group fitness programmes, backed by science, to be experienced in club or at home via Les Mills+. Every week, millions of people get fit in 21,000 clubs, across 100 countries with the help of 140,000 Les Mills instructors, who bring to life programmes such as BODYPUMP™ (the world’s most popular barbell workout), BODYCOMBAT™ (martial arts), RPM™ (indoor cycling) and BODYBALANCE™ (new generation yoga). PRODUCT RANGE AND SERVICES Gen Z and Millennials account for over 80% of the fitness market, with 87% exercising three or more times per week. Generation Active want power, athleticism, and fitness that serves mental and physical wellbeing. To cater to this generation, Les Mills are innovating with a range of science-backed programmes designed to launch at speed and drive engagement with younger members. Strength Development and Shapes are the first programmes off the block which have launched this year. Digital is here to stay and is undoubtedly a key component of the new fitness landscape. Virtual and immersive Les Mills studios in-club provide high quality digital experiences with the added benefits of member retention and authentic, human connection. By providing world-class experiences through group workouts and engaging with members inside and outside of their facility, we’ve helped to support thousands of clubs take the leap into digital fitness alongside a live offering via Les Mills+ and providing the tools for clubs to livestream or build their own video on demand content library with LES MILLS CONTENT. We offer world class instructor training, with seminars, group discussions, practical workout sessions and teaching practice, assessed by international trainers and presenters, followed up with ongoing development. For our partners, we also offer CIMSPA-accredited Group Fitness Management training at no additional cost – with proven strategies to maximise attendance and delivering the best member experience. FUTURE PLANS Les Mills will continue to be focused on supporting all club partners with live group fitness and digital experiences. There’s a huge opportunity to engage with Generation Active through our new innovative group training programmes which will remove the barriers to group fitness for nearly a fifth of all members, resulting in increased participation and engagement and driving activity beyond the studio to the gym floor. We are continuing to invest in our instructors with our commitment to training and ongoing development. This includes offering instructors a multitude of platforms to learn from which recognises progression in teaching and enables instructors to achieve mastery in the art of group fitness. In an industry as trend-driven as the fitness sector, it’s vital to keep pace with changing consumer preferences so we’re always working on the next big thing that’s going to keep our club partners ahead of the curve. If you would like to learn more about Les Mills, please visit www.lesmills.com
Digital is here to stay and is undoubtedly a key component of the new fitness landscape.
MARTIN FRANKLIN CEO, Les Mills Europe
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STATE OF THE UK FITNESS INDUSTRY REPORT 2023
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