POLISHED QUARTERLY PUBLICATION| FIRST QUARTER 2024
luxury new LEAPS & BOUNDS SPECIAL EDITION
POLISHED QUARTERLY PUBLICATION about
Published quarterly by the East Baton Rouge Council on Aging (EBRCOA). The Polished features news and information of interest to the senior citizens of the East Baton Rouge Parish and caregivers of the aging. The EBRCOA reserves the right to determine the suitability of materials submitted for publication and to edit all submitted materials for clarity and space. The EBRCOA does not knowingly accept false or misleading advertising or content nor does the EBRCOA or The Polished Staff take responsibility should such advertising or editorial material appear in any issue. For inquiries regarding submissions and advertising, please contact the Marketing Department directly at marketing@ebrcoa.org . The EBRCOA is an equal opportunity, affirmative action employer, and a 501©(3) tax-exempt, charitable organization.
EXECUTIVE STAFF :
Tasha Clark-Amar, Chief Executive Officer
Trudy Bihm-Howard, Chief Administrative Officer
Shanrika Barrow, Chief Operations Officer
MARKETING STAFF: Chareeka Grace, Marketing Coordinator ADVERTISEMENTS: Chareeka Grace, Marketing Coordinator marketing@ebrcoa.org
Eva B. Pratt, Chief Financial Officer
WANT TO ADVERTISE IN OUR NEXT ISSUE?
Charlotte Turner, Chief Programming & Emergency Preparedness Officer
Johnathan Stagg, Sr. Chief Property & Construction Officer
Angell Jackson Kennedy, Chief Marketing & Information Officer
Rose Christian, Executive Assistant
Dineshea Cooper-Morris, Administrative Assistant
GENERAL INQUIRIES: 965 North 18th Street Baton Rouge, LA 70802 (225) 923-8000 | www.ebrcoa.org info@ebrcoa.org
Ivy Martin, Special Project Associate
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A MESSAGE FROM OUR CEO
I want to take a moment to remind you of the power and impact of the East Baton Rouge Council on Aging. I want to paint a vibrant picture of what we do every day in this community. I want you to see why what we do every day matters! The pages of this Special Edition of the Polished paints that picture and tells the story of the power and impact of the work that we do. Each member of Team EBRCOA is a part of something that is so much bigger than themselves!
Furthermore, our growth has not only been with our workforce but also with our footprint across the parish. We have new senior centers in every corner of East Baton Rouge Parish, affordable housing communities, commercial kitchens, and a new administration building. These state- of-the-art facilities bring new commerce to once blighted areas and increase property values, while also addressing the concerns expressed by our beloved seniors. I hope that you enjoy this issue and that through reading it you learn something about this fantastic agency that you may not have known before. I invite you to visit our website and social media platforms so that you may continue to be informed about upcoming events. We will continue to keep you informed of future developments with the agency and overall senior issues. I would like to take a moment to express my immense gratitude to my amazing team. It is because of their tireless efforts that the vision comes to fruition every day. Team EBRCOA matters. Our beloved seniors matter. What we do matters and we are growing by leaps and bounds!
active and healthy. Throughout the last two years, the agency has hosted many pop-up health clinics focused on putting the necessary aid (Covid screening and Covid vaccines) within their grasp and easily attainable. The People We Serve The EBRCOA is extremely valuable to the community because we serve a segment of the community that is often forgotten and we touch them directly. Oftentimes, seniors share their gifts with the community for decades helping others only to reach their golden years with little to no help in return. Our Impact & Why It Matters The Council on Aging is an essential quasi-governmental agency initially created to serve and support the seniors of East Baton Rouge Parish, but our impact has a ripple effect felt throughout the community. Over the recent years, our staff and services have grown exponentially. With that growth, came new job opportunities. Also, EBRCOA is a second-chance employer; so, we provide opportunities to individuals who otherwise would not have the chance to redeem themselves and become contributing members of society.
Who We Are The East Baton Rouge Council on Aging is a quasi-governmental agency under the charge of the Governor’s Office of Elderly Affairs. Our mission is to serve the seniors of East Baton Rouge Parish and to support their continued independence through their golden years. It is our goal to care for the seniors of this parish in such a way that brings dignity, purpose, and security during the prime of their lives. We have been the City of Baton Rouge’s best-kept secret for over 50 years! We will be a secret no more! The Work That We Do EBRCOA is known for our nutritional services, such as our daily hot congregate meals served at our senior centers and our weekly frozen meals delivered to our Meals on Wheels recipients. Lotus Food Pantry creates an opportunity for seniors to shop in our supermarket-structured food pantry for essential items at no cost. This is a great supplement to their monthly groceries and alleviates additional expenses. Although proper nutrition is so crucial to the health and quality of life of a senior, combatting senior hunger is only a small fraction of what we do. We offer 20+ services throughout the parish. For example, each of our senior centers offer senior-focused fitness and wellness classes to keep seniors
Wishing you Lots of Lotus Love,
Tasha Clark-Amar Chief Executive Officer
Mahatma Gandhi – “Be the change you want to see in the world.”
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Administration for Community Living
Where We Came From and Where We’re Headed
Historical Evolution of Programs for Older Americans
East Baton Rouge Area Agency on Aging/Council On Aging
for a White House Conference on Aging. 1959 Housing act authorized a direct loan program for non-profit rental projects, for the elderly at low interests rates, and lowered eligibility ages for public-low- rent housing, for low-income women to age 62. 1960 Social Security Administration eliminated age 50 as minimum for qualifying for disability benefits and liberalized the retirement test and the requirement for fully insured status.
1920 The Civil Service Retirement Act provided a
retirement system for many governmental employees. 1935 The Social Security Act passed; provides for Old Age Assistance and Old Age Survivors Insurance. 1937 Railroad Retirement Act provided pensions for retired railroad employees and spouses. 1950 President Truman initiated the first National Conference on Aging, sponsored by the Federal Security Agency. 1952 First federal funds appropriated for social service programs for older persons under the Social Security Act. 1956 Special Staff on Aging established within the Office of the Secretary of Health, Education and Welfare, to coordinate responsibilities for aging. Federal Council on Aging created
• Area Agency On Aging (AAA) is a public or private nonprofit agency designated by a state to address the needs and concerns of all older persons at a regional and local levels. All Area Agencies On Aging receive federal funding under the Older Americans Act and most receive supplemental funding from state and local revenues. • Councils On Aging are the municipal agencies that provide local outreach, social and health services, advocacy, information and referral for older adults, their families and caregivers. Councils on Aging & Senior Centers provide support services to older persons, families and caregivers in the community. Did you know we are a dual agency!? Area Agency On Aging & Council On Aging! Explained
1961 First White House
Older Americans Act (OAA) of 1965 Congress passed the Older Americans Act (OAA) in 1965 in response to concern by policymakers about a lack of community social services for older persons. The original legislation established authority for grants to states for community planning and social services, research and development projects, and personnel training in the field of aging. The law also established the Administration on Aging (AoA) to administer the newly created grant programs and to serve as the federal focal point on matters concerning older persons.
Conference on Aging held in Washington, D.C. Social Security Amendments lowered the retirement age for men from 65 to 62, liberalized the retirement test, and increased minimum benefits and benefits to aged widows.
programs, today the OAA is considered to be a major vehicle for the organization and delivery of social and nutrition services to this group and their caregivers. It authorizes a wide array of service programs through a national network of 56 state agencies on aging, 618 area agencies on aging, nearly 20,000 service providers, 281 Tribal organizations, and 1 Native Hawaiian organization representing 400 Tribes. The OAA also includes community service employment for low-income older Americans; training, research, and demonstration activities in the field of aging; and vulnerable elder rights protection activities.
1962 Legislation
introduced in Congress, to establish an independent and permanent Commission on Aging.
Although older individuals may receive services under many other federal
by President Eisenhower.
1958 Legislation introduced in Congress, calling
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To know where you going, you got to know where you came from! Timeline
Historical Evolution of Programs for Older Americans (cont.)
Historical Evolution of Programs for Older Americans (cont.)
agencies and non-profit corporations, to provide congregate independent living service programs. OAA amendments required each state to establish a long-term care ombudsman program to cover nursing homes. 1981 Third White House Conference on Aging held in Washington, D.C. Lennie-Marie Tolliver named Commissioner on Aging Older Americans Act reauthorized; emphasized supportive services to help older persons remain independent in the community. Act expanded ombudsman coverage to board and care homes 1984 Reauthorization of the Older Americans Act clarified and reaffirmed the roles of State and Area Agencies on Aging in coordinating community-based services, and in maintaining accountability for the funding of national priority services (legal, access, & in-home). Carol Fraser Fisk named Commissioner on Aging 1987 Omnibus Budget Reconciliation Act provides for nursing home reform in the areas of nurse aide training, survey and certification procedures, pre-admission screening and annual reviews for persons with mental illness. Reauthorization of the Older Americans Act added six additional distinct authorization of appropriations for services: in-home services for the frail elderly; long-term care ombudsman; assistance for special needs; health education and promotion; prevention of elder abuse, neglect, and exploitation; and outreach activities for persons who may be eligible for benefits under supplemental security income (SSI), Medicaid, and food stamps. Additional emphasis was given to serving those in the greatest economic and social need, including low-income minorities.
1974 Title XX of the Social Security Amendments authorized grants to states for social services. These programs included protective services, homemaker services, transportation services, adult day care services, training for employment, information and referral, nutrition assistance, and health support. Older Americans Act amendments added transportation under Title III model projects. Housing and Community Development Act enacted; provided for low-income housing for the elderly and handicapped, pursuant to the Housing Act of 1937. National Institute on Aging created to conduct research and training related to the aging process, and the diseases and problems of an aging population. Title V of the Farm and Rural Housing Program of 1949 expanded to include the rural elderly as a target group. 1975 Older Americans Act Amendments authorized grants under Title III to Indian tribal organizations. Transportation, home care, legal services, and home renovation/repair were mandated as priority services. 1977 Older Americans Act Amendments required changes in Title VII nutrition program, primarily related to the availability of surplus commodities through the Department of Agriculture. 1978 Older Americans Act Amendments consolidated the Title III Area Agency on Aging administration and social services, the Title VII nutrition services, and the Title V multi-purpose senior centers, into a new Title III and added a new Title VI for grants to Indian Tribal Organizations. The old Title V became the Community Service Employment grant program for low-income persons, age 55 and older (created under the 1978 amendments as Title IX). Robert G. Benedict named Commissioner on Aging Congregate Housing Services Act authorized contracts with local public housing
1969 Older Americans Act Amendments provided grants for model demonstration projects, Foster Grandparents, and Retired Senior Volunteer Programs. 1971 Second White House Conference on Aging held in Washington, D.C. 1972 A new Title VII is created under the Older Americans Act authorizing funds for a national nutrition program for the elderly. 1973 Older Americans Act Comprehensive Services Amendments established Area Agencies on Aging. The amendments added a new Title V, which authorized grants to local community agencies for multi-purpose
1965 Older Americans Act signed into law on July 14 1965. It established the Administration on Aging within the Department of Health, Education and Welfare, and called for the creation of State Units on Aging. William Bechill named first Commissioner on Aging Medicare, Title XVIII, a health insurance program for the elderly was established as part of the Social Security Act. Medicaid, Title XIX, a health insurance program for low-income persons, was added to the Social Security Act.
1967 Older Americans Act extended for two years, and
provisions made for the Administration on Aging to study the personnel needs in the aging field. Age Discrimination Act signed into law. Administration
senior centers, and created the
Community Service Employment grant program for low- income persons age 55 and older, administered by the Department of Labor. Arthur S. Flemming named Commissioner on Aging Comprehensive Employment and Training Act was enacted; included older persons.
on Aging moved from the Office of
the Secretary of HEW and placed in the newly created Social and Rehabilitative Service Agency within the Department. 1968 John Martin named Commissioner on Aging
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Historical Evolution of Programs for Older Americans
Historical Evolution of Programs for Older Americans (cont.)
The Nursing Home Reform Act (Omnibus Budget Reconciliation Act) mandated that nursing facility residents have “direct and immediate access to ombudspersons when protection and advocacy services become necessary.” Simultaneously, the OAA reauthorization charged states to guarantee ombudsman access to facilities and patient records, provided important legal protections, authorized
of elder rights and calls for a 1995 White House Conference on Aging. The elevation of Commissioner on Aging to Assistant Secretary for Aging. OAA amendments added a new Title VII “Vulnerable Elder Rights Activities” which included the long-term care ombudsman; prevention of elder abuse, neglect and exploitation; elder rights and legal assistance development; and benefits outreach, counseling and assistance programs. The legislation emphasized the value of the four programs coordinating their efforts. The amendments highlighted the role of local ombudsman programs and the state ombudsman’s role as leader of the statewide program and advocate and agent for systemwide change. 1993 Fernando M. Torres-Gil was sworn in as the first Assistant Secretary for Aging in the Department of Health and Human Services on May 6, 1993 . 1995 White House Conference on Aging convened May 2–5, 1995 in Washington, D.C. 30th Anniversaries of Older Americans Act, Medicare, Medicaid & the Foster Grandparent Program. 60th Anniversary of Social Security Operation Restore Trust Initiated 1997 Jeanette C. Takamura, Ph.D., was sworn in as Assistant Secretary for Aging in the U.S. Department of Health and Human Services on December 8, 1997.
1999 International Year of Older Persons: A Society for All Ages 2000 Older Americans Act Amendments of 2000 signed into law (P.L. 106- 501), establishing the new National Family Caregiver Support Program, and reauthorizing the OAA for 5 years on November 13, 2000. 2001 HHS Secretary Tommy G. Thompson released $113 million for first National Family Caregiver Support Programs grants to states on February 15, 2001. Josefina G. Carbonell sworn in as Assistant Secretary for Aging on August 8, 2001. 2002 Kick off of 30th Anniversary of the Older Americans Act Nutrition Program in March.
2006 Medicare Part D Prescription Drug program (part of MMA) went into effect Enactment of the Lifespan Respite Care Act (administered by AoA) Older Americans Act Amendments of 2006 signed into law (P.L. 109-365), embedding the principles of consumer information for long-term care planning, evidence-based prevention programs, and self-directed community based services to older individuals at risk of institutionalization. OAA was reauthorized for 5 years on October 17, 2006. 2009 Kathy Greenlee appointed by President Obama as 4th Assistant Secretary for Aging 2010 Enactment of the Affordable Care Act 2011 First of the nation’s baby boomers turn 65 2012 Administration for Community Living established on April 18, 2012, bringing together the Administration on Aging, the Office on Disability and the Administration on Developmental Disabilities.
state ombudsmen to designate local
ombudsman programs and required that ombudsman programs have adequate legal counsel. 1989 Joyce Berry named Commissioner on Aging 1990 Americans with Disabilities Act extended protection from discrimination in employment and public accommodations to persons with disabilities. Cranston-Gonzalez National Affordable Housing Act reauthorized the HUD Section, 202 Elderly Housing program, and provided for supportive service demonstration programs. Age Discrimination in Employment Act made it illegal, in most circumstances, for companies to discriminate against older workers in employee benefits.
2003 Enactment of the
Medicare Prescription Drug, Improvement and Modernization Act (MMA) 2005 5th White House Conference on Aging was held in Washington, D.C.
Source: https://acl.gov/about-acl/authorizing-statutes/older-americans-act
1992 Reauthorization of the Older Americans Act places increased focus on caregivers, intergenerational programs, protection
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TASHA CLARK-AMAR CHIEF EXECUTIVE OFFICER
he EBRCOA was established May of 1973 and the agency just celebrated it 50th year anniversary. Statutorily created to respond to the needs of older persons aged 60 and over residing in the Parish of East Baton Rouge. The sole goal is to keep seniors living T The Straight FACTS on the EBRCOA
In addition to the annual audit, we present an annual report that provides a breakdown of funds that go hand in hand with our programs. Furthermore, we submit monthly and quarterly financial and programmatic reports to the afore-mentioned agencies. We provide a budget presentation to the Metro Council when requested. We make every effort to work in tandem and partnership with The Mayor’s office and The Metro Council, we only report to our oversight agency the Governor’s Office of Elderly Affairs who maintains our charter. We have grown leaps and bounds! The current administration has been creating, expanding and enhancing our programs and services. We have changed the trajectory of the agency to broaden our horizon. The East Baton Rouge Council on Aging is more than a meal, nutritional services and social services. The agency offers a plethora of services that help maintain the independence of the seniors of EBR Parish. Over the course of twelve years our footprint has expanded over the years. In 2016, the Chief Executive Officer promised the seniors of the parish, once the millage was successful that the agency would deliver on the Five Pillars of the Millage: (1) Eliminating Wait list for Services, (2) Access to Increased Senior Activities & Events, (3) Access to Reliable Transportation, (4) Neighborhood Senior Centers, (5) Access to Affordable Housing. We are currently meeting and exceeding these benchmarks.
independently in their own homes through a multitude of wrap-around services. We are a 501(c)(3) nonprofit and quasi-governmental entity. The Governor’s Office of Elderly Affairs provides oversight and guidance to our federally designated Area Agency on Aging to ensure compliance with the federal and state laws that govern us. There is a 15-member board of Directors who are elected by the membership of EBRCOA, who all serve voluntarily. Chief Carl Dunn is the current board chairman. We also, have an Advisory Board of 23-Senior Members, who meet quarterly to discuss their ideas and concerns. The Council operates with a multiplicity of funding streams totaling around $13 million annually. Our events and activities which are available to nearly 100,000 seniors in EBR Parish, are funded through private donations & sponsorships, federal and state program funds and a local property tax millage. Annually, we receive an audit performed by an approved certified public accountant. The audit is submitted to GOEA, the Metro Council, the Louisiana Legislative Auditor, and placed on our website for public viewing.
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Eliminate Wait list for Services 1. The agency offers an extensive range of more than 27 services to assist seniors in the East Baton Rouge Parish. It’s commendable that the agency has taken proactive measures to eliminate waiting lists, which can cause undue stress and hardship for seniors who rely on these services. By providing timely access to critical services and supports, seniors can receive the care and assistance they need to maintain their health and well-being. This is a heroic effort to ensure that seniors in the community are able to age with dignity and respect. Access to Affordable Housing 3. Access to affordable housing is a crucial issue in the East Baton Rouge Parish. There is a lack of affordable housing for senior citizens. The EBR Council on Aging ensures that seniors have access to safe, decent, and affordable housing.
Access to Neighborhood Senior Centers 2. Access to neighborhood senior centers can be a great way for seniors to stay active, socialize, and participate in recreational activities. These centers often offer a variety of programs, such as fitness classes, art/crafts, and educational seminars. Additionally, they can be a valuable resource for seniors who may be in need of additional support or services, such as nutritional meal programs, transportation assistance, or health screenings. Here’s a list of additional senior centers that were constructed due to the successful millage. • The Lotus Center-1701 Main Street • Central Lotus Activity Senior Center • Antioch Lotus Activity Senior Center • The Ageless Circle (Intergenerational Center) • Zachary Lotus Activity Senior Center • Administration Building & Commercial Kitchen Access to Reliable Transportation 5. Access to reliable transportation is a critical issue for senior citizens, who may face mobility challenges. Lack of transportation can lead to social isolation and can make it challenging for seniors to access essential services such as medical appointments, grocery shopping, and community activities. Providing seniors with reliable transportation solutions can be transformative for their lives. The EBR Council on Aging designed a transportation department that provides access to reliable transportation. We can empower seniors to remain active and engaged in their communities, maintain their independence, and enhance their overall quality of life. Award Winning Transportation Department: - Louisiana Department of Transportation & Development “2022 Driven To Succeed “Award - Frontline Heroes Award
• The Lotus Village -Old Gracie Subdivision • The Lotus Village at The Lakes- Coming Soon
Increased Senior Activities & Events 4. Enhancing the frequency and variety of senior activities and events is a vital measure to foster a sense of purpose and joy among our senior citizens. By offering a diverse range of opportunities for socialization, mental and emotional stimulation, and physical fitness, we can support seniors in maintaining their cognitive and physical abilities and prevent social isolation. We can organize various activities such as art and craft classes, music and dance sessions, and day trips to museums and cultural events. These activities can help seniors express their creativity, learn new skills, and connect with others who share similar interests. Additionally, physical activities such as yoga, tai chi, and walking groups can promote physical fitness and overall well-being.
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WE ARE HERE TO SERVE YOU
SHANRIKA BARROW CHIEF OPERATIONS OFFICER
East Baton Rouge Council on Aging Operations Team gets the job done! The Operations Team plays an important role at the agency because it ensures the agency’s operations are running smoothly, at the same time it will allow our staff to deliver services on time to the seniors we serve in East Baton Rouge Parish. The Operations Departments plays a vital role in shaping the agency, keeping a keen eye on production levels, quality control, and senior satisfaction. The Operations Team sole goal is to create a reputation for excellence, to build trust and confidence among our seniors we serve in this parish. Here is a brief outlook on our services, who we are, and what we do.
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Congregate Meals: Provision, to an eligible client or other eligible participant at a nutrition site, senior center or some other congregate setting, of a meal. Nutrition Education: A program to promote better health by providing accurate and culturally sensitive nutrition, physical fitness, or health (as it relates to nutrition) information and instruction to participants and caregivers in a group or individual setting overseen by a dietitian or individual of comparable expertise. Recreation: Providing individual and group activities that promote social interaction and wellbeing. East Baton Rouge Council on Aging goals for its Senior Engagement and Activities Senior Centers is to promote healthy aging and to provide seniors with a place to socialize, stay active, and maintain independence. The centers are community focal points to offer resource for our seniors and to meet the needs of a diverse older population. Senior Engagement and Activities Centers currently operate 20 sites, 16 of which are activity centers and 4 are feeding sites. Our centers offer various services, including recreational activities, educational classes, health and wellness programs, meals, trips, and transportation. Daily, our centers are graced with over 1,000 seniors who engage in various activities and nutritional meals. Our programs include tai chi, yoga, arts and crafts, bingo, line dancing, sewing, technology literacy, nutritional education, financial literacy, pool, card games, and fitness. We engage senior in memorable events such as: Senior Prom, Bingo with a Badge, Senior Crawfish Boils, Senior Skip-Day, Combat Food Hunger, Lunch and Learn, and Wellness Wednesdays. We continue to be a source of public information, community education, advocacy, and opportunities for the seniors of East Baton Rouge Parish. SENIOR CENTER ENGAGEMENT AND ACTIVITIES (SEA): TRINA KING DIRECTOR OF SENIOR ENGAGEMENT AND ACTIVITIES
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JONATHAN MCGEE DIRECTOR OF INFORMATION AND ASSISTANCE MANAGEMENT AND SOCIAL WORKERS
INFORMATION AND ASSISTANCE AND MANAGEMENT “The Foundation”: We are in the Pursuit of Excellence
A comprehensive service for older individuals that provides the individuals with current information, opportunities and services available to the individuals within their communities, including information relating to assistive technology. Case Management: Assistance either in the form of access or care coordination in circumstances where the older person and/or their caregivers are experiencing diminished functioning capacities, personal conditions or other characteristics which require the provision of services by formal service providers. Activities of case management include assessing needs, developing care plans, and authorizing services, arranging services, coordinating the provision of services among providers, follow-up and reassessment, as required. Material Aid: Issuing assistive devices and other goods (i.e., incontinent supplies, walkers, wheelchairs, fans, commodities, personal hygiene items). Public Education: Basic, remedial, or continuing education services to assist individuals to acquire knowledge about services and/or skills suited to their own needs and/or caregiving role and needs.
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Telephoning: Contacting individuals by phone on a routine basis to determine physical status, to provide comfort and help. Utility Assistance: Determining an older individuals need for utility assistance and providing financial assistance to the individual. Wellness: Activities designed to provide services which will support and/or improve the older person’s mental and/or physical wellbeing (i.e., exercise /physical fitness, health screenings, vaccination clinics). There’s more to the Information and Assistance Management Department. The Care Managers and Social Workers assists seniors with Lotus Food Pantry, COA Helps, Farmer’s Market, The Affordable Connectivity Program and the Medicare Improvement Patient Providers Act (MIPPA) just to name a few. This department also refers seniors to Community programs (i.e., home repair programs, rental and utilitiy assistance) and we strive to protect the seniors in this parish, by making reports to the Elderly Protective Services (EPS) and Law Enforcement when seniors are abused, neglected, and taken advantage of.
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LASHONDA DOGAN-JONES DIRECTOR OF TRANSPORTATION AND FLEET
The East Baton Rouge Council on Aging has answered the requests from our senior community to add transportation services to the agency’s portfolio, which is currently known as “Lotus Rides.” The Agency was approved for the Seniors and Disabled Program (5310) through DOTD, which aids in meeting the transportation needs of disabled persons and EBR seniors that are 60 and older who either, have no access to personal transportation, currently utilize public transportation to and from senior centers, and or may be experiencing difficulties in finding dependable transportation due to financial hardships or disabilities. The Lotus Rides department operates with five - 12 passenger buses and eight - 16 passenger buses that are equipped with two wheelchair accessible options. Lotus Rides is a “demand response” transportation service that currently provides transportation to and from senior centers, as well as to doctor’s appointments and daily activities. The seniors make their reservations on our transportation phone-line, on a first-come, first-served basis. Since 2019, when the program was established, we have experienced significant incremental growth and our ridership Lotus Rides Transportation: “The Dream Team”
has increased from 72 daily riders, totaling 10,033 trips to currently servicing 143 daily riders, totaling 26, 381 trips. We currently have more demand than we can provide services for, and we are still growing.
2019 vs. 2024
72 Daily Riders
10,033 Total Trips
143 Daily Riders
26,381 Total Trips
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ANGELL JACKSON KENNEDY CHIEF MARKETING AND INFORMATION OFFICER
The Power of Marketing : Providing a voice to the seniors we serve In the area of senior care, the East Baton Rouge Council on Aging (EBRCOA) stands out as a beacon of support and empowerment for the senior community. At the heart of the organization lies a Marketing Department that, although small, delivers a mighty impact by creating impactful marketing campaigns and initiatives that resonate with the senior community. With a portfolio consisting of over 20 brands under the Lotus umbrella, the Marketing Department plays a pivotal role in developing and managing these brands with continuity and consistent messaging. From senior activity centers to housing initiatives, each brand is meticulously crafted to address the unique needs of the aging population while maintaining the organization’s overarching mission of promoting independence and well-being. Fundamental to the Marketing Department’s strategy is leveraging social media platforms to raise awareness and foster a sense of community among seniors, caregivers, referral partners, and community supporters. Through engaging content and interactive features, these platforms (Facebook, Instagram, Twitter, and LinkedIn) serve as more than just promotional tools. They become virtual hubs where seniors can connect, share experiences, and find support. By providing a voice for seniors, the Marketing Department cultivates an inclusive environment where every individual feels valued and heard.
the occasion, spearheading an innovative initiative to facilitate communication and combat social isolation among seniors – The Lotus Zone Radio Show. The Lotus Zone serves as a virtual space where seniors can tune in for companionship, entertainment, and valuable information. Through interviews, music, and community spotlights, the radio show became a lifeline for seniors and has since offered a sense of connection to seniors across the parish. The Marketing Team’s efforts don’t stop there! Recognizing the importance of staying relevant in an ever-changing landscape, they revamped and rebranded EBRCOA’s quarterly magazine, The Polished. This magazine not only highlights the organization’s programs and activities, but also serves as a repository of educational and informative articles on a variety of aging topics. EBRCOA also utilizes One Call Now to keep our seniors informed at all times. One Call Now shares information with seniors about
emergencies, weather updates, and changes to agency operations via phone calls and SMS text messages. The growth in the agency’s digital footprint, increased distribution of The Polished, and crisp-contemporary marketing is a testament to the Marketing Department’s ingenuity and commitment to upholding EBRCOA’s mission to support independence and serve seniors across the entire parish. In essence, the department’s ability to quickly pivot to adapt to changing circumstances and embrace creative mediums of communication has positioned the agency to bridge the gap between seniors and their caregivers, while also fostering a sense of belonging and camaraderie among the community we serve.
Amidst the challenges posed by the recent pandemic, the Marketing team rose to
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JEREMIAH SAMPACT NUTRITIONAL SERVICES SUPERVISOR
The East Baton Rouge Council on Aging Nutritional Services Department provides nutritionally balanced meals daily that helps combat food hunger among the seniors of our parish. This department is so vital to the agency because it assists with reducing hunger, food insecurities, and malnutrition of adults 60 years and older. Daily we prepare food for our Congregate Senior Centers and Feeding Sites, Meals on Wheels recipients, and now our Special Project clients. Congregate (Hot) Meal Sites: These 16 Senior Centers and 4 Feeding Sites are located across our parish. They receive a nutritious lunch 5 days a week. Meals on Wheels: This program is designed for disabled and homebound individuals who are unable to prepare food for themselves. Each senior receives 7 different freshly prepared frozen meals weekly. The Ageless Circle: This program feeds seniors and students who participate in the programs hosted by The Ageless Circle such as Book Camp and STREAM Saturdays. Special Projects Program: This program is one of our newest compponents to the nutritional services department where we service
3 different entities.
The first is The Wyandotte and Prescott YWCA Early Head Start program where we provide breakfast and lunch 5 days a week for over 400 participants. The Second Program is the EBRP Juvenile Detention Center where we provide breakfast, lunch, and dinner 7 days a week for up to 55 Juveniles and Staff. The final program is with the Louisiana Leadership Institution where we provide dinner 4 times a week to nearly 400 participants. All of our programs are met by strict dietary guidelines for each particular age group. Last fiscal year we prepared and served 1,241,457 meals across the parish and as we continue to grow as an agency and a department, we will always strive to provide the absolute best for the Seniors of this Parish. #NOSENIORLEFTHUNGRY!
1,241,457
Number of meals prepared and served across EBR Parish in Fiscal 2023.
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NUTRITIONAL SERVICES “THE HEART TO THE SOUL, THROUGH THE STOMACH!”
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KATINNA REYNOLDS MEALS ON WHEELS COORDINATOR
HOME DELIVERED MEALS “LOTUS SUPERHEROES”
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meal provided to a qualified individual who is homebound. EBR Council on Aging’s
than $25 - $30 per week available to spend on food makes it very hard to get a nutritionally adequate diet. The objective is to feed the whole person, not just the body. Our meals are designed to meet one-third of the daily requirements for senior nutrition. The meals are designed to be low in salt, sugar and fat. Each meal provides two (2) servings of fruits and /or vegetables, a three (3) ounce portion of meat or substitute, a grain, low fat milk and a dessert item (may be additional
fruit). Fruits are fresh or packaged in their natural juice. Seven meals are delivered to each client one day a week, Monday through Friday. With 10 routes being ran daily, the Meals on Wheels drivers deliver meals to over 1,500 seniors weekly throughout 20 zip codes within the Parish of Baton Rouge. This provides 10,500 meals a week to seniors. Through better nutrition, the EBRCOA Meals on Wheels Program is able to assist clients in remaining healthy and independent in their communities.
Meals on Wheels Program is designed to help seniors maintain their independence as they face financial, physical, or emotional hardships. Our goal is to promote the nutritional health and well-being of our clients and to prevent premature institutionalization of those persons aged 60 and over. As many as 40% of older Americans have incomes of less than $6,000 per year. Having less
10.5K Meals provided per week
1.5K Seniors served weekly
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About Us Since 1973, the East Baton Rouge Council on Aging (EBRCOA) has served the aging population of East Baton Rouge Parish through a spectrum of nutritional and social services. Additionally, the EBRCOA is charged with both meeting and discovering the growing needs of the ever increasing aging population. Central to the EBRCOA’s mission is service to seniors, as well as, the maintenance of their personal independence, and the enhancement of their storied lives. AGENCY PROGRAMS & SERVICES
Information Assistance & Management The Information Assistance & Management Department consists of trained care managers and social workers available to answer questions, conduct thorough assessments of client needs, make appropriate service recommendations, and refer clients to services at COA. • Comprehensive Phone Assessments • Medicare, Medicaid, MIPPA Assistance • Material Aid (Incontinent supplies, durable medical equipment, supplemental nutrition supplies, etc.) • Power to Care (utility assistance) Nutrition Program • Congregate (Hot) Meal Program – The EBRCOA serves hot meals 5 days a week during lunch hours in a group setting at our senior centers and feeding sites across the parish. In addition to our daily menu, we provide hot meals for holidays and special dinners. The Nutritional Director, Chef Celeste Gill, Services Included: • Case Management
incorporates delicious menu items, which create more variety for our seniors to enjoy. The meals are healthy and designed to meet the nutritional needs of adults 60 and over. Meals on Wheels (Home Delivered Meals) – Meals on Wheels is among several federally created and supported programs designed specifically to meet the nutritional needs of seniors. Each meal meets the dietary guidelines set by The Older Americans Act
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Serving Seniors Since 1973
- Wellness Program - Aerobics - Tai Chi - Water Aerobics - Line Dancing - Yoga
Lotus Food Pantry EBRCOA, in collaboration with The Greater Baton Rouge Food Bank and USDA, offer seniors aged 60 and older the opportunity to shop in our supermarket structured food pantry for essential items such as fresh fruit, produce, baked goods, canned goods, toiletries, personal/hygiene items, incontinent supplies, and household items. Lotus Rides EBRCOA Lotus Rides Transportation Department is an essential component of The Older Americans Act that allows the Council on Aging to provide transportation services for seniors to and from the senior centers, doctor appointments, and agency events across the parish. Disaster Preparedness EBRCOA is designated by the State of Louisiana to operate as the disaster preparedness arm for seniors during emergency situations. EBRCOA staff hold seats with both the Governor’s Office of Homeland Security and Emergency Preparedness (GOSEP) and the Mayor’s Office of Homeland Security and Emergency Preparedness (MOSEP). Our role is to protect the lives of seniors during any emergency including, but not limited to, pandemics, floods, hurricanes, and food deficits. COA Helps – The program provides short term assistance to seniors aged 60 and older to assist with paying their Entergy, DEMCO, water bill, and/or rental assistance.
Nutrition Program. Each packaged meal includes detailed food nutritional analysis such as amount of sodium, fiber, protein, fat, vitamins and calories.
The Meals on Wheels box includes: - 7 Homecooked Meals (Frozen) - Gallon of Milk - Bread - Fruit(s) - Snack(s)
Fitness & Wellness Program Senior Fitness Program
• The EBRCOA offers fun and senior focused fitness classes to keep seniors active and healthy. The classes include warm-up aerobics, balance, strength training, and stretching.
- Emergency Assistance Program - COA Rx (Senior Prescription Program) - Financial Literacy
If you are interested in any of the EBRCOA services, contact us at (225) 923-8000 or visit https://ebrcoa.org/services-application/ to apply for services.
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KESHALA B. JACKSON DIRECTOR OF INTERGENERATIONAL PROGRAMS
What is the Ageless Circle? So glad you asked!
The Ageless Circle was formed in 2021 to bridge the gap between generations. All program activities focus on Senior Citizens and Youth to enforce the five program pillars:
1.
Foster mentorship between youth and seniors
2. 3. 4. 5.
Reduce social isolation of seniors
Bridge the technological divide for youth/seniors Close the generational gap between seniors and youth
Cultivate the next generation of leaders
The Ageless Circle has multiple programs that serve the seniors and youth of East Baton Rouge Parish.
Tech It Forward: Is a senior citizen focused computer literacy program that helps those 60 years and older learn the basics of computers and internet technology.
LIT: Is a youth focused after-school program that provides homework assistance and opportunities for seniors
STREAM Saturday: Provides a once-monthly Saturday Academy focused on exposing youth to Science, Technology, Reading, Engineering, Arts and Mathematics. ASK: (Ageless Summer Kamp) is designed to keep youth engaged in learning during the summer months. This six-week camp is for children ages 6-16 and is filled with knowledge building, fun interactive play and exposure to new experiences! Senior volunteers assist program staff in carrying out activities and provide a fun and educational summer environment for youth. Holiday Book Camps: Keep youth and seniors engaged in reading during school closures such as Thanksgiving, Christmas, and Spring Break. The new program leadership would like to invite you to tour The Ageless Circle facility located at 3820 Gus Young Avenue and learn more about what we do and how you can be involved! It is a beautiful state of the art facility designed with seniors and youth in mind. It is centrally located in the Eden Park community and easily accessible for all. Come see us!
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WHO can participate in The Ageless Circle Programs? Senior Citizens ages 60 and older and youth ages 6-16 years old are our target populations for most programs. However, special events may include older youth or groups that are outside the target age range. To volunteer, a background check and volunteer application must be completed.
HOW can I get involved? It’s easy! As a senior citizen…
You can attend technology and special event classes by signing up when your senior center is coming for a session. Sessions include Computer Basics, How to Use Smart Phones, Creating and sending emails, Internet browsing, Hobby Crafting and much more! Senior citizens can also volunteer to be a senior mentor, session assistant, or drop-in volunteer. You must be a part of a current EBRCOA senior center, and you must complete a volunteer application and background check. As a youth participant… A parent or guardian must sign up a youth (Ages 6-16) to attend LIT after-school program, STREAM Saturday, Holiday Book Camps or special events. Please contact Ms. Keshala B. Jackson, Director of Intergenerational Programs, to set up an appointment or to complete a volunteer application.
Email: kjackson@ebrcoa.org or call 225-960-1181.
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JANICE BARTLEY DIRECTOR OF HOUSING Housing: Affordability And Accessibility Challenges For Seniors
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needed funding for senior developments and rent subsidies to lower monthly rents. The East Baton Rouge Council on Aging acknowledges affordable housing as only one half of the battle for senior housing. Accessibility is clearly another challenge that must become a priority concern and addressed nationwide for all of our seniors. As the physical needs of seniors are changing, the design and equipment used in senior housing must also change to address adequate accessibility needs. Many households are simply not designed or equipped with features needed to support individuals as they become older or have disabilities that may threaten their independence. The additional cost to equip these households add to the already undue financial burdens and hardships that seniors are experiencing.
s our seniors age, thousands are facing the reality of an affordable housing crisis. For many seniors,
the cost of housing is their greatest monthly expense. This expense alone has created a severe cost burden to those individuals and families on a fixed income. Seniors who are housing cost burdened are spending more than one half of their income on housing. These households often have to make tough decisions within their budgets and sometimes make personal sacrifices and do without vital necessities in order to maintain their housing, avoid excessive late fees, lease terminations and or evictions. This intense demand for affordable housing is expected to continue in the future as individuals live longer, the income of individuals decreases and the need for healthcare and medical expenses increase resulting from deteriorating health issues. The East Baton Rouge Council on Aging continues to grapple with the challenges of providing more affordable housing, increased adequate and accessible housing, and the overall decline in much
Housing Challenges
The Lotus Village Senior Residential community with 116 affordable housing units was strategically designed, developed and constructed by the East Baton Rouge Council on Aging in partnership with Gulf Coast Housing Partnership. These units
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