Philanthropy giving is a guaranteed "win," unlike the odds of gambling, where rewards are rare. When you give to a cause you care about, the return is immediate and deeply satisfying. Generosity doesn’t just help others; it nourishes your own well-being, too. So, why not take a moment to celebrate your contribution? Whether it’s treating yourself to a favorite snack or sharing the impact of your gift with others, acknowledging your act of giving can amplify the joy you feel. It’s a simple act that not only makes you feel good but also makes the world a better place. The next time you’re considering a splurge, remember the lasting satisfaction that comes from supporting a cause. It’s a choice that benefits you and those around you. So, when you donate to PCOA, celebrate the win—knowing that your generosity is truly a jackpot, both for you and for those you’re helping.
The Compass of Pleasure: Why Giving Feels So Good Have you ever wondered why certain experiences, like learning something new or sharing a laugh, make us feel great? Our brains reward us for positive experiences, and it turns out, generosity triggers that same feeling of joy. According to neuroscientist David J. Linden in The Compass of Pleasure , our brains are wired to find pleasure in giving, just as they do with food or a thrilling game. He explains that the brain circuits activated by monetary rewards also respond to acts of generosity. In other words, giving is a built-in pleasure that benefits both the recipient and the giver. When we donate, we experience what’s known as a "helper’s high"—a rush of endorphins that leaves us feeling happy and fulfilled. In fact,
GIVE & GET BACK WITH THE
All donations to PCOA are eligible for the Arizona charitable tax credit. ■ Yes! I care and want to support older adults aging well:
This gift is from: Name:_ ______________________________________ Address:_ ____________________________________ _____________________________________________ Phone:_______________________________________
■ A one-time gift of ■ $30 ■ $50 ■ $75 ■ $_ ________ ■ A recurring monthly gift of $_ ________ charged to my credit card ($10 minimum). ■ My check made payable to PCOA is enclosed. ■ Please charge my gift to my credit card ($10 minimum). Card #_ _______________________________________________ Exp. Date__________________ Sec. Code__________________
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Pima Council on Aging
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