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Adopting the Customer-Centric Mindset WHY PUTTING CUSTOMERS FIRST IS THE KEY TO GROWTH
When you think of your customer’s buying journey, do you envision it from start to finish, or do you just focus on the sale? While that end goal is crucial, your marketing strategy needs to get them there. To nurture your customers through the checkout process, you have to put yourself in their shoes and develop your marketing strategy from their perspective from start to finish — an approach called customer-centric marketing. What Is Customer-Centric Marketing? Your product/service is impressive, but it’s your job to convince potential buyers. The bottom line of customer-centric marketing is to understand why a customer needs your product/service, how the product/service meets their needs, and if customers see themselves using your product/service. One way to accomplish this is to meet your customers where they are. According to a 2023 Sprout Social Index Report, 53% of consumers increased their social media usage since the pandemic. Those
consumers also desire stronger engagement from the brands they follow or support. How Can It Benefit Your Business? Your customers respond to techniques that appeal to emotions and invite reactions and interactions. This engagement helps nurture a relationship that gives you more information about what customers want and helps them gain trust in your offer.
products that respond to customer needs easier. You need to make your brand stand out in your followers' minds, creating new followers and allowing them to contribute while feeling heard and seen. Social media is the top channel for product discovery. However, before customers commit to a particular purchase, they check existing customers' reviews, comments, and testimonials, making customer interactions paramount.
Improve and Grow Focusing your marketing strategy on customers makes promoting tailored
Creating Loyal Customers Loyal customers are your biggest
advocates and will continually choose you over competitors. Once you acquire new customers, it’s time to build those connections to create loyalty by reflecting their needs and values in your marketing campaigns. Customers who love a product or service stand by it and will tell everyone why they love it so much — and will do this without you asking.
WHAT OUR CLIENTS ARE SAYING “WOW! Case Barnett and his team are AWESOME. Especially Dena. We can’t thank them enough for all their hard work. About a year ago, my dad got into a really bad accident that cost his life. We were devastated, stressed out, and overwhelmed. No one wants to get into an accident and deal with the aftermath. We are so grateful to have met Case and Dena because their team made this entire process so seamless and easy for us. Every time we were on the phone with Dena and Case, we noticed how much they truly cared about their clients. We felt a huge relief when they handled all the things related to the accident, but most importantly, dealing with the other person’s insurance. Dena handled all the correspondence with the other party, relieving us of the messy conversations. Case Barnett, Dena, and their team are great communicators. I’m sure a lot happened behind closed doors, and they like to keep you out of it as much as possible, but if we ever had questions, they were very quick to respond. They also kept us informed about the case as the months passed by. We are thankful for Case Barnett, Dena, and their awesome team. We finally came to a settlement, and we are pleased with the outcome after a year. For anyone looking for a personal lawyer, call Case Barnett and his team. You will be well taken care of.” –Joseph D.
This publication is intended to educate the general public about personal injury and elder abuse. It is not intended to be legal advice. Every case is different.
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