St. Lawrence College Viewbook 2024-2025

BUSINESS

ADVERTISING AND MARKETING COMMUNICATIONS (AMC) - K

BACHELOR OF BUSINESS ADMINISTRATION (BBA) - K

If you’re an outside-of-the-box thinker, have a knack for digital media, and are a persuasive writer, this program can help you land your dream job in the exciting and creative world of advertising. Learn hands-on skills using the industry’s latest software applications and prepare advertising campaigns for real clients. You can graduate with a two-year diploma or continue with the third year to more deeply explore integrated marketing communications. ADVERTISING AND MARKETING COMMUNICATIONS (AMC) MANAGEMENT - K Building on knowledge learned in the two-year AMC program, this Management program offers a third year gain for you to gain advanced skills in integrated marketing communications, including digital marketing, video production, public relations, and more. You'll benefit from additional hands-on practical experience working at our innovative student-run ad agency, where you'll assume agency staff roles and devise advertising and marketing campaigns to meet client needs. Career Opportunities: Graduates of the two and three-year AMC programs work at advertising agencies, corporations, small businesses, and not-for-profits as a copywriter, social media community manager, communications coordinator, media sales rep, client services, digital marketing coordinator, or event planner.

Say hello to a bright future in the world of business. Economics, accounting, human resources, and marketing only scratch the surface of the fields you’ll explore in this sought-after four-year Bachelor's Degree program, offered in collaboration with Laurentian University. Tailor your studies to your interests and enjoy excellent experiential learning opportunities. You'll be ready for a career or can continue on to graduate studies (Master's) and professional programs, including Law (LLB), Education (BEd) and Accounting (CPA). Career Opportunities: Banking and financial services and all levels of government, management roles in the private, public, and third sectors in Canada and around the world. BUSINESS – K, B, C With a solid foundation in marketing, human resources, and accounting, this two-year program gives you the benefit of exploring which field best suits your career goals. You’ll be equipped with knowledge and skill in global business techniques, sustainable business practices, project management, data analysis, and more. If you’re a problem solver, have an entrepreneurial mindset, and thrive in a team setting, this program will help to make you highly employable anywhere in the world. BUSINESS ADMINISTRATION - C Embracing technology, being highly organized, and possessing leadership skills scratch the surface of important attributes it takes to excel in this exciting field. This three-year program focuses on the essentials of today’s dynamic business climate, including marketing, management, operations, and accounting, to give you the foundation required to thrive. You’ll be prepared and ready for a variety of positions within countless organizations and corporate environments. Career Opportunities: Graduates of the two and three-year Business programs work in entrepreneurial pursuits in small through to large-sized organizations in public and private sectors.

Business Analyze, lead, and create as you explore the elements of business in the diverse fields that comprise SLC’s School of Business. From Accounting, Advertising and Marketing Communications, Bachelor of Business Administration, Law Clerk, and more, you’ll find a vast array of career possibilities that will help shape the landscape of business into the 21st century.

K = Kingston , B = Brockville, C = Cornwall

1-YEAR CERTIFICATES Business Fundamentals Office Administration – General

2-YEAR DIPLOMAS Advertising and Marketing Communications Business Business – Accounting Business – Human Resources Business – Marketing Law Clerk Office Administration – Health Services Office Administration – Legal Office Administration – Legal/Health Services

3-YEAR ADVANCED DIPLOMAS Advertising and Marketing Communications Management Business Administration Business Administration – Accounting Business Administration – Human Resources Business Administration – Marketing

4-YEAR BACHELOR’S DEGREE Bachelor of Business Administration (Offered in collaboration with Laurentian University)

GRADUATE CERTIFICATES Business Analytics Digital Marketing Communications Human Resource Management International Business Management Project Management Supply Chain Management

Cindy Carolina Hernández Morales, Business

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