St. Lawrence College Viewbook 2024-2025

BUSINESS MARKETING - K Communication, creativity, and project management are key in marketing. Begin your journey toward this rewarding profession with a strong foundation. Consumer behaviour, design and digital experience, e-commerce, and entrepreneurship are just a few courses that will help you hone your skills and explore which areas best fit your distinct talents. With excellent networking opportunities and a placement, you'll be primed for your career. Gain even more in-depth knowledge and an additional placement in our three-year Business Administration – Marketing program. BUSINESS ADMINISTRATION – MARKETING - K Marketing professionals need a broad skillset to land a job in this exciting field. Develop knowledge and confidence in this three-year program with courses like metrics and analysis, design and digital experience, and account and customer relationship management, to name a few. Showcase your exceptional communication skills, creativity, and tech know-how as you work toward a rewarding career in marketing. Best of all, enjoy the advantages of two marketing placements to help you gain experience in the workplace. Career Opportunities: Graduates of the two and three-year Marketing programs can work in a variety of industries, including media, communications, sports and entertainment, banking, financial services, and entrepreneurship. Marketing analysts, professional sales representatives, community managers, social media analysts, and other digital marketing positions. BUSINESS ANALYTICS - K Do you want to be at the centre of innovative business knowledge? Do you want to become a leader in driving the competitive advantages of an organization? From generic analytics modeling to business strategy, machine learning to artificial intelligence, this program will give you the tools and the theory surrounding analytical decision-making. With applied learning techniques and work placement opportunities, this program is what you’ve been waiting for to embark on an exciting new career. Career Opportunities: IT, retail, banking, finance, insurance, health, and education sectors.

BUSINESS FUNDAMENTALS – K, B, C Do you have a strong entrepreneurial spirit? Enjoy this introduction to the world of business by learning the basics of accounting, human resources, marketing, business math, and communications. If you want to explore different areas of business and wish to become an entrepreneur, this program can lead directly into your chosen career or be a stepping stone toward further studies in a specialized area of business. Career Opportunities: Business ownership in your field of study and entry-level positions across a variety of sectors. DIGITAL MARKETING COMMUNICATIONS - K Digital marketing allows organizations to stay connected to the customers who love their brand and effectively attract new ones through web tools like email, social media, and other web-based advertising. You’ll learn how to communicate effectively with clients via interactive marketing programs and gain the skills to use web analytics to predict and measure the success of web campaigns. Also, benefit from the experience of a six-week work placement to kick start your career in this growing field. Career Opportunities: Client services, account executive, copywriter, web producer, digital analyst, digital media specialist, social media manager, SEO and SEM specialist at ad agencies, marketing departments, not-for-profits, government organizations, and entrepreneurial endeavours. HUMAN RESOURCE MANAGEMENT - K An organization is only as good as its people. As a human resources professional, you’ll attract, hire, and retain the best talent, acting as a vital link between an organization’s goals and the success of its employees. Build on your diploma or degree with knowledge in core areas like human resource planning, recruitment and selection, training and development, compensation, workplace safety, and labour relations. You’ll be a strategic leader ready to work in a variety of industries. Career Opportunities: Human resources coordinator/manager, labour relations officer, occupational health and safety officer, talent acquisition specialist, training and development coordinator, wage and salary administrator, compensation analyst. Program Name

BUSINESS – ACCOUNTING – K, C Do the ideas of math and number crunching sound appealing? Are you detail-oriented, tech-savvy, and have great organizational skills? If so, a career in accounting is calling. Some of the fundamentals you’ll master in this two-year program include finance, taxation, cost accounting, and accounting software applications. You’ll even have the opportunity to participate in work placements and pursue payroll certification. You can continue for a third year in Business Administration – Accounting and get an advanced diploma. Building on what you’ve learned in the two years common to the Business – Accounting program, a third year allows you to dive even deeper and further your expertise in financial and cost accounting, corporate finance, auditing, data analytics, and taxation. Work with the latest IT software used in the industry and gain practical experience with a work placement in your final semester. Your strong knowledge can also open the door to further study opportunities after graduation. BUSINESS ADMINISTRATION – ACCOUNTING – K, C Career Opportunities: Graduates of the two and three-year Accounting programs can explore public accounting, the banking and finance industry, private business, not-for-profit organizations, and government.

BUSINESS – HUMAN RESOURCES - K Deciding on the right person to hire for a job takes talent and leadership. To help make their workplaces thrive, companies rely on human resources professionals with superior training and skills in organization, multi-tasking, and conflict management. From business statistics to labour relations, this two-year program is designed to help you succeed in today’s competitive business climate. Gain even more in-depth knowledge and an additional placement in our three-year Business Administration – Human Resources program. BUSINESS ADMINISTRATION – HUMAN RESOURCES - K The ability to recruit and retain committed employees for an organization isn’t easy. It takes qualified business professionals with decision-making, problem-solving, and communication skills. If this describes your strengths and speaks to your goals, then a fulfilling career in human resources could be in your future. Learn to be an effective leader in this high-demand field. Gain knowledge in business law, inclusivity and diversity, dispute resolution, collective bargaining, and more. Career Opportunities: Graduates of the two and three-year HR programs can explore HR administration, recruitment and selection, wage and salary administration, training and development, labour relations, workplace safety, management and supervisory positions, accounting, and marketing.

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