2023 PAINT STYLE GUIDE
On the cover and above: Mineral Masonry Paint Color 20308 A lush but unobtrusive deep blue
Another look at our favorite blue of the year, 20308. This marvelous blue is incredibly adaptable and layers with other shades of blue, without competing for attention. But make no mistake, this blue is an attention- getter in any setting.
©2023 Keim Mineral Coatings of America, Inc. 3935 Perimeter West Road, Suite 100 Charlotte, NC 28212 info@keim.com 704-588-48ll Learn more about mineral residential paints: https://residential.keim-usa.com/
THE COLOR OF NATURE
CURATED BY NATURE
Nature is endlessly changing and inspiring, with boundless beauty and strength. Let nature guide your design and compliment with things you truly love for one-of-a-kind spaces that reflect who you are. Now, enhance your unique point of view with mineral painted surfaces that are at once stunningly beautiful and incredibly safe and healthy. Paints that never contain plastics or other toxic ingredients and are certified Gold for Material Health by the Cradle to Cradle Products Institute and endorsed by Parson’s Healthy Materials Lab.
Interior Mineral Wall Paint Color: 9870 A barely blackened white is not too cool with a whisper of red oxide
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INTO THE WOODS
Nature is awe inspiring to say the least, but it also serves as mother,
protector and calming influence for all mankind. No wonder
nature themed color schemes are ever-popular. Mineral paint is the
icing on the cake with colors deep and rich with character.
At Left: Interior Mineral Wall Paint Color: 9382
Mysterious grove green
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9255
21003
22174
20305
A FOREST IS FULL OF STORIES
Past and present, forests are eternal, hushed, almost enchanting.
They can also be extremely creative giving us so much splendid
9382
20311
scenery. A maze of evergreen trees, mossy rocks and tumbling
streams. Seek your inspiration among the trees.
Interior Mineral Wall Paint Color: 9382
A gray green that is equal parts mystery and intrigue.
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COMFORTABLY MODERN
While stark whites have come to be a signature of modern home design, this lovely shade offers the perfect canvas for clean lines and uncomplicated style. And mineral whites are even more compelling reacting with daylight for a beautiful “glow”.
Mineral Masonry Paint Color 9255 A refreshing, blackened white
Slightly warm white with a hint of gray from the addition of black oxide piment radiates warmth. We love how it pairs with natural wood tones and the slightly darker gray trim and railing. Picture perfect in midday sun.
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A GREENISH LIGHT GRAY
A traditional but ageless light gray brings depth and unsurpassed sophistication to walls. It is the ideal companion for neutrals and is a bit more daring than off white but not too modern as a result of a subtle green oxide mineral undertone. We think you’ll love this color!
Interior Mineral Wall Paint Color 21003 A welcoming warm gray
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CLASSIC MODERNISM
Curated neutral colors mix with natural shapes for an “artisan” feel. Punctuated with accents of black and warm woods for impact.
Interior Mineral Wall Paint Color 22174 A vibrant khaki
A resonant tan with lively golden ocher and green undertones is handsome and modern. This perfect neutral pairs well with grays and whites for a clean, contemporary aesthetic. This just might be our favorite neutral color this season!
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DARK EARTHEN BROWN
A feeling of warmth and comfort are exuded by this lush shade of brown inspired by resonant colors of tree bark. Safety and serenity are further attributes of warm earthy colors which are timeless and never go out of style.
Interior Mineral Wall Paint Color 20305 An inviting deep brown
This rich brown hue is loaded with warming color tones of red and brown oxide pigments in earthy darkness, giving it a unique depth of color. Moody with an “organic” appeal, this color oozes charisma.
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OUR DEEPEST, DARKEST GREEN This color can read “black” in some lighting, but the rich mineral green oxide pigment interplays with light in a most beguiling way. At times of the day, the true green hue shines through, while at dusk, the brooding black nature takes over.
Interior Mineral Wall Paint Color 20311 A deep and dark green
The perfect choice for soothing spaces with a sense of place and history. Often feeling familiar, this color is a chameleon and can appear both vivid green and black.
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OUR COMMITMENT TO THE PLANET
IT’S IN OUR DNA
A promise made by our founder has been growing for more than 140 years. Today we honor our founder’s pledge to protect the earth, its resources and one another, in everything we do. “As leading specialist for mineral building materials and paint, we are called upon to think ahead to a liveable future and to act accordingly in the present. Cradle to Cradle Certified® confirms that we do justice to this responsibility – not just with our products and system solutions but also with our social commitment inside and outside the company.”
Rüdiger Lugert CEO KEIMFARBEN
Learn more about our commitment to you and our planet at: https://www.keim.com/company/cradle-to- cradle/
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MOTHER EARTH
The giver and sustainer of life. Timeless and enduring. Now, more
than ever, we band together to protect and help our world
regenerate itself. Mineral paints can play a role too. Free of
plasticizers and hazardous chemicals, minimally processed from
abundant minerals for the least environmental impact, you too can
make a difference. And love every colorful moment.
Interior Mineral Wall Paint Color: 9144
A rich terra cotta
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ANCIENT EARTH, SO MUCH TO SHARE
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9176
A collection of made from the earth colors inspired by the natural
beauty of our world’s geology. Native artist -quality mineral pigments
lend character and goodness to every gallon of mineral paint. No
artificial or harmful ingredients are added. Enjoy!
Interior Mineral Wall Paint Color: 103
A grayed brown classic pairs perfectly with natural elements
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9144
103
20308
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A SOFT, NEUTRAL OFF-WHITE
This off white is simply gorgeous. Not too cool, the
undertones create a traditional ambiance, but we
think this collection of vintage architecture and
transitional furniture could not be any more alluring!
Don’t you just want to stay awhile?
Interior Mineral Wall Paint Color: 102
A perfectly neutral off-white.
102
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A FRESH AND UNCOMPLICATED PINK
A lovely light pastel tone has a cool countenance thanks to
just a hint of cobalt blue in the background. Warmth
comes from red oxide and yellow ocher. We love how
playful this color can be, especially when paired
with bright white and the perfect shade of
green.
Interior Mineral Wall Paint Color: 9176
Reminiscent of the first pink colors of a sunset.
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A VERY VERSATILE PINK
Want a more grounded style, this wonderful pink shade combines
effortlessly with earthy neutrals and especially browns. See how it
pairs well with native tribal designs, lovely neutrals and even black,
for a chic, but laid-back style.
Interior Mineral Wall Paint Color: 9176
A hushed pink that’s never too “cute”
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A VIBRANT TERRACOTTA SHADE
Soil and clay are the inspiration for this vivid earthy color
which lends a warm feeling. We love this
monochromatic design, punctuated by the perfect
complimentary color, green. And note how the red and
yellow ocher undertones perfectly meld with natural
materials of wood and leather with their red undertones.
Interior Mineral Wall Paint Color: 9144
A cozy and exciting terracotta hue
9144
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UPDATE ON TRADITION
Traditional brick is updated with a handsome deep tan color and offset by classic white and black. Traditional style, up-to-the-minute street appeal, what could be better?
Mineral Masonry Paint Color: 103 A classic grayed deep tan
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ROYAL TREATMENT
Boho is alive and well. Here a bracing royal blue mineral hue
imparts a level of sophistication, and dare we say, drama to this
wonderful design. Eclectic and nostalgic, we love how worn,
timeless pieces are used for a whimsical, but modern feel.
Interior Mineral Wall Paint Color: 20308
A richly dramatic blue hue.
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OUR COMMITMENT TO EVERYONE
HEALTHY PAINT IS YOUR RIGHT Our unrelenting commitment to Cradle to Cradle Certified® standards for material health verifies that chemicals and materials used in our paint are purposefully selected to prioritize the protection of human health and the environment. Our design process is aimed at generating positive impact and to foster life throughout our paint’s life cycle and to eliminate the use of hazardous substances. No plastics or toxic ingredients are ever used. Don’t you and your family deserve the healthiest paint?
Learn more about our commitment to you and our planet at: https://www.keim.com/company/cradle-to- cradle/
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THE HEALING POWER OF WHITE
White is what happens when the entire spectrum is acting in
complete harmony. Clean. Optimistic. Powerful.
White is a healing color that makes everyone, and everything look
better. And white mineral paint almost “sparkles” like the purest
white sand dune or freshly fallen snow.
At right: Interior Mineral Wall Paint Color: 20106
Just a shade softer than pure white.
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SIMPLE BEAUTY
Pure, cool or warm. The limitless possibilities of white can be
challenging. Look for color tones in other elements of your design
to choose the underlying tone for your perfect white.
Interior Mineral Wall Paint Color: 20106
A hushed warming white that is understated and chic.
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20106
15034
9870
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A WHITE MOMENT
Extra White always has a “wow” factor especially on bright sunny days, and it’s having a moment. Breezy sophistication and ultimate simplicity go hand in hand with this slightly less than pure white.
Interior Mineral Wall Paint Color 15034
A perfect cool white with the slightest hint of gray has a very high light reflectance value. This stunner pairs well with grays and neutrals alike. For a minimalist appearance pair with pure white trim colors.
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LET THE OUTDOORS IN
When you blur the lines between indoors and out, you may just find
endless inspiration. Seeking inspiration in nature is nothing new,
but this ultimately zen working space ensures seasonal stimulation
for all your senses. Just imagine this view in every season!
Interior Mineral Wall Paint Color: 8000
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TEXTURE AND MOVEMENT
The subtle velvety texture of Interior Mineral Wall Paint is shown off here applied to a stucco plaster finish. Notice the movement of light on the textured surface — just beautiful.
Interior Mineral Wall Paint Color 9870 A barely-there gray white
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KEEP IT CLASSY
The timeless look of black and white makes a bold statement in this
new construction in an established neighborhood. Notice how
Mineral Masonry Paint allows the brick’s texture to “shine”— it never
looks “painted on”. The perfect mix of black, gray and white
building materials makes this home an instant classic.
Mineral Masonry Paint Color: 71
A perfect mineral white
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Natural European Limewash Paint Color 21001 A refreshing mid-gray tone in morning light
LIGHT & DARK
Light plays a more critical role in how mineral paint and limewash colors are seen.
The crystalline micro-porous surface diffuses light in every direction, and never glares. This incomparable luminosity is due to crystal-clear “water glass” that binds mineral paints and never distorts the true nature of pigments.
Mineral and Limewash colors are simply more radiant and “lively” and react with changes in light.
Natural European Limewash Paint Color 21001 A refreshing mid-gray tone at twilight
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TIMELESS LIMEWASH
Looking to the past for a naturalist paint technique may just
pave the way to a safer, more beautiful decorating future.
Limewash dates to Roman times and is made from crushed
and refined limestone. Purely mineral, Keim Limewash is
crafted using age-old methods and ingredients. We never
add harsh ingredients or plasticizers. Limewash delivers a
soft textured dimension and depth of nuanced color as layers
are built on common drywall. No ordinary acrylic paint can
deliver such a finish or match Limewash’s healthiness.
It is easy to see why limewash is having a moment. Everyone
is falling for the imperfect finish with its nod to centuries-old
techniques. Trendy, yes, but the roots of Limewash are deep
and harken to old, but more natural times when paints
weren’t synthetic or made from plastics. Perhaps the slight
“mysterious” nature of Limewash is part of why it has a cult
following today.
20106
Limewash Color: 20106
A warm white limewash color with layered depth and texture
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Natural European Limewash Paint Color R-90 Not-quite pure black
It’s a difference you can see and feel.
Handcrafted by Keim artisans, each color is unique and variegated. Applied by hand in multiple layers to make drywall look as if it’s been hand plastered and aged for decades.
Custom crafted just for you.
LIME And it’s a difference that’s good for you.
WASH
The curing process, called carbonization, is equally intriguing. Carbon Dioxide is absorbed while limewash dries, often called the lime cycle, and is consumed by the reaction. This may take a few days, or even up to a few weeks depending on temperature and humidity. The unique curing method makes Limewash a low emitting carbon finish, but also delivers the beautiful and variegated depth of color, which it is prized for.
Each paint project is truly unique and one-of-a-kind.
Natural European Limewash Paint Color 9590 A perfect “greige”
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TEXTURED LIMEWASH
The subtle texture of limewash is perfect to create an artisan feeling on any wall. European Limewash is richly pigmented with all natural mineral artist quality pigments. Limewashed walls radiate room lighting for exceptional effects.
European Limewash Color 9382 A smokey gray green
A mildly saturated green with the inviting depth of black imparts a weathered patina creating a sense of intimacy and serenity.
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