Long Term Investments Proposal Form At the February 25 th Board of Trustee meeting, the Trustees directed staff to prepare a list of investments that would help position CWU for the post-COVID environment. The investments also should help CWU distinguishes itself from other institutions of higher education. For this purpose, “investments” could mean something new, more of something we are currently doing, or something to mitigate liabilities that could inhibit future success. These investments should align with the three institutional priorities articulated by President Gaudino:
retention, workforce diversity, sustainability. 1. Short descriptive name for investment:
Admissions Website and Prospective Student Portal
2. Investment Description:
• What does the investment buy and whom or what purpose does it serve?
The purpose of this investment is to increase yield of new students. Each year, ~10,000 students are admitted to CWU, yet only a small portion enroll. This investment will enhance the admissions and financial aid websites and integrate these sites with our CRM through a custom “portal.” This work will allow students to better understand their admissions status and their financial aid offer during the recruitment process. It will also allow CWU to connect prospective student engagement on the website with the student data in the CRM. These data insights will allow targeted engagement, financial optimization of tuition waivers, and increases in yield.
• Is all or part of the investment one-time or continuing?
This is a one-time investment. Consulting and CRM development organization will complete the work within 12-months.
3. Describe How the investment:
• Supports one or more of the three institutional priorities.
Resources are required to meet each of the institutional priorities. Increase yield of new students will generate additional revenue for the university, leading to increases in all three priorities.
• Mitigates liability.
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