OWNER -TO- OWNER www.franklinbuildingsupply.com | 208-514-2200 | 9222 W. Barnes Dr., Boise, ID 83709 MAY 2021
MAKING BUILDING EASY
A Commitment to Our Clients
A Conversation With Levi
alternative: our competition. We can make building easy in 2021 by being better at navigating the challenges and having more proactive and transparent communication than anyone else. The good news is that
For several years now, we have been focusing on making our aspirational tagline to “Make Building Easy” a reality for our customers. Making building easy will never be a destination we reach. Making building easy is an ambition, a commitment, a vision to set ourselves apart from our competition and deliver an experience that adds more value for customers over time, brings them back project after project, and prompts them to share their experience with others. From one perspective, 2021 is proving to be one of our most challenging years yet to deliver on this lofty goal. When we think of making building easy, we assume that includes having everything a customer could want and getting it to them whenever they want it. This interpretation is understandable, but it’s the most simplistic interpretation. It’s also the easiest version to deliver when the markets, including commodities and supply chains, are stable and operating normally. Of course, in 2021, the commodities markets (dimensional lumber, studs, and OSB) remains volatile (significant price changes over days or weeks) and historically high (3–4 times normal costs). In addition, global supply chains are all in some form of upheaval due to the lingering effects of the 2020 pandemic year, uneven recoveries, surging demand, and transportation woes.
our approach to communicating in this challenging season — being proactive and transparent — is completely within our control. It’s admittedly harder than simply being able to say yes to everything a customer wants, but it’s actually a deeper and more meaningful way to add value and build trust. Let’s make 2021 a year when we continue to set ourselves apart from our competition. Let’s embrace the challenge to grow in how we proactively and honestly engage in difficult or critical conversations with customers. We cannot tell them what they want to hear, and we cannot give them everything they want whenever they want it, but we can take full control of communicating in a way that maintains their respect. Sometime in 2022, when we expect market conditions and supply chains to stabilize, customers will reassess all their supplier relationships. The winners of those reassessments won’t be the suppliers who got them everything they needed whenever they needed it — no one will have been able to do that in 2021 — but the winners will be the suppliers who cared enough about them to be proactive and transparent in their communication, suppliers who they still respect, and suppliers who they grew to trust even more. We can and should be that supplier. Let’s make building easy by being better than anyone else at communication in 2021, even communication about all the things we cannot do. We’ll reap the benefits for years to come as customers, new and old, recognize that we are the best building partner they could have whether in times of plenty or times of want.
"THE GOOD NEWS IS THAT OUR APPROACH TO COMMUNICATING IN THIS CHALLENGING SEASON — BEING PROACTIVE AND TRANSPARENT — IS COMPLETELY WITHIN OUR CONTROL."
So in 2021, we cannot supply customers with everything they want whenever they want it. The simplest and easiest way to make building easy is therefore beyond our reach. But that doesn’t mean we cannot make building easy in 2021. Making building easy is actually about making building easier in relation to our customers’
–Levi Smith President
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For nearly 45 years, the Boise Door Shop has delivered superior quality doors and trim to Treasure Valley customers. Recently, however, they’ve been a bit “off the hook.” Manager Trent McKnight has urged the door shop crew to “keep it reel,” stressing that “good things come to those who bait.” You could say the door shop, in addition to being the home of the best doors and trim in Boise, is planning to wiggle their way to the big prizes in Franklin’s Fishing Derby. Here are a few of the door shop stars. With more than seven years under his belt, Doug Cox is a fully vested employee owner and a darned good driver. Here’s an interesting fact: Doug has never fished in his life. How is that possible? Seems amazing since he spends so much time outside four-wheeling and geocaching. We all challenge Doug to end the drought this year and cast his first line. FISHY BUSINESS AT BOISE DOOR
HIGH FIVES Celebrating Each Other
The messages below were submitted by people across the company using HighFive@FranklinBuildingSupply.com. Anyone can say thanks or good job using this easy tool. We welcome you to look for examples of great works that exemplify our keys to Making Building Easy: Wow (the amazing customer experience), Guide (smooth handoffs), Safe (all about watching out of each other), and Strive (continuously learning and improving). “I would like to take a moment to recognize and give a great big shout out to all of the yard employees across our awesome company for operating in such a great capacity and safely. Our men and women are dedicated to our customers and our company.”
–Tony Williams, Pocatello Yard Manager
Jill Flabel has been a rock star at the door shop for 4 1/2 years. Jill is an account coordinator, so she always has her finger on the line of the business. Jill says she hasn’t fished since she was a child, but the lure of prizes has her eyeing Idaho’s Free Fishing Day on June 12. She
“I really want to thank Jared Evans for helping to get a manlift to the Elko location. They needed to borrow the manlift from Twin Falls to perform work on their cantilever racking, and Jared went out of this way to get the lift on the transfer truck and down to Elko. Thanks, Jared!”
–Zac Luker, SCI High Desert Region
can drop a line in a mountain lake this summer while pursuing her passion for hiking in the Sawtooths. Go, Jill! Keep calm and fish on!
“Jerome truck driver, Alan, wants to give a big thank-you to Bob Whillock and Rob Chandler for making deliveries smooth and easy!”
Willy Cowan is going on four years at the door shop, where he is one of the production leads. Willy was a serious fisherman in his younger days, often heading right for the river after school. Now, the fast pace of business keeps
–Miguel Cruz, Production Manager, Jerome Truss
“Dallas Sorenson noticed that our miter saw in the warehouse had a blade guard that had stopped rotating. To operate the saw, people would have to hold the guard with one hand and trigger with the other. He declared it unsafe, tagged it out, and arranged for it to be sent out for repair. When it returned, he took the time to reinstall it so it operated safely. I know this inconvenienced us for a while, but it was the safe, intelligent thing to do. Way to go, Dallas!”
him occupied when he’s not playing softball or working out. The Fishing Derby has him thinking about dropping a line again. The fish are calling you, Willy! Gabe Taylor says his style of fishing is “lazy- man bobber.” We can relate, Gabe; there is nothing like relaxing at the end of the dock with a pole in the water and a cooler by your side. Gabe earns all the relaxing time he can manage after his hard work in receiving at the door shop. Let’s call his fishing this year “reel therapy.”
–Peter Moore, Inside Sales Manager, Pocatello
Daniel Loseke is loaded with desire to catch fish. In fact, he’s caught more fish in more states than most people. This native of Nebraska, who went to college in Texas and came to the door shop after a stint in McCall,
is itching to change our company motto to “We Make Fishing Easy.” When he’s not dreaming of fish, Daniel keeps busy handling returns for the door shop.
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OWN THAT FISH! You don’t have to be a fisherman to join in the fun of the FRANKLIN FISHING DERBY. Check out this photo. This guy is definitely not a fisherman, but he’s holding a fish he caught after someone baited his line, showed him where to cast, and coached him all the way to the net. Plus, check out that hat. If he can do it, you can do it! WHO IS ALLOWED TO PLAY? You, your partner, and your kids living at home!
weighed about 50 pounds. At least that’s how it felt — I didn’t really weigh her. Took me about three hours to reel
her in. I was pooped. Took all my strength just to hold her up for this photo. I didn’t have any help, so don’t let anyone tell you otherwise. WHEN DOES THIS START? Oh, it started baby! The derby runs through November. Monthly prizes. Everyone can fish. It’s time to own that fish! FREE FISHING DAY is Saturday, June 12 in both Idaho and Nevada. You don’t need a fishing license to fish on June 12. Other than that, be sure to get your fishing license. THE CONTEST WINNERS! Names are randomly drawn each month from all correct entries to win prizes. Congratulations to these winners of last month’s contest: • Mike Miller, Boise Door • Trent McKnight, Boise Door • Jordan Lierz, Design Innovations • Cherie Littleton, Boise Supply • Tom Mosgrove, Boise • Marie Delsarto, Elko • Shannon Brown, Pocatello • Jay Tegethoff, Twin Falls • Brenda Hinkle, Boise • Jake Ruffridge, Pocatello THIS MONTH’S EO PRIZE CONTEST We have an EO contest every month. Prizes are fun and entering the contest is easy. All you need to do is send an email to Contest@FranklinBuildingSupply.com no later than the end of this month. In the email write (1) your name, (2) the location where you work, and (3) the words “IF KENT CAN DO IT, I CAN DO IT.” Ten winners will be drawn randomly from all entries. Good luck!
HOW DO I PLAY? Just get fishing. Send photos of your fish to Contest@ FranklinBuildingSupply.com. HOW DO I WIN? If your photo is sharp enough (meaning not fuzzy), we may post it on the company website for all to see. If you want to be eligible to win fun
prizes, include your name, the location where you work, who caught the fish, and something about this fish. It doesn’t hurt to tell a good fish tale. We definitely will be rewarding fish tales. Enter as often as you wish! Let’s say the guy in that stocking cap up there sent in an entry. Here is how it might look.
TO: Contest@FranklinBuildingSupply.com From: Sparky Goofball (not his real name) Attached: (picture above)
Hey, guys, it’s me, Sparky. Look at this beautiful steelhead I caught. She’s a real big fish. I measured 18 inches, and she
JUNE BIRTHDAYS
JUNE ANNIVERSARIES
LOCATION - EMPLOYEE - YEARS
Boise Jerome Truss Boise Jerome Pocatello Boise Boise Jerome Truss DDF
Betsy Hayhurst Brandon Hodson Sean Armstrong Junior Matafele Aiden Swassing Duane Dowell Todd Durham Tamotsu Doremus Adam Hinshaw Logan Dixon Wyatt Hopkins Edgar Carpel Kyle Schow Raymond Meyers Abbigail Greenley Eduardo Granados Matthew Derbidge Ron Esta
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Elko Caldwell Boise
Ron Schwartz Simitrio Martinez Eric Mann Mitchell Thompson Tony Dustin Justin Osterhout Cherie Littleton Brian Christensen Kyle Grant
4 4 4 4 4 4 5 5 5 5 5 5 6 7 7 7 8
Evan Davis Rob Gowans Becky Waitman
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Kevin Farnworth Bren Hinkle Aprille Olson Dan Albrethsen Mathis Halley Sandi Palmer Deb Parrish Andrew Mannion Jim Hicks Jennifer Malone Juan Sandoval Rodney Zuroeveste Garrett Hays Stephen Buffat John Essma Drew Ruffridge Donald Thomas Kalen Thompson Kirk Hadley Caleb Hoobery Scott Lovell Justin Brown Larry Dille Jourdon Gamble Tito Reyes Alek Smith Judy Baird Jason Koch
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Pocatello Twin Falls Boise Supply Boise Boise Pocatello Jerome Truss Caldwell Boise Truss Caldwell Boise Caldwell Burley Boise Supply Bellevue Caldwell Jaguar Sawtooth Door McCall Boise Supply Boise Boise Jerome Truss
Alex Wellard Chad Brown Zac Luker
Cole Velasquez Doug Anderton Tony Lorenzo Raymond Meyers Ron Schwartz Adam Hyer Susan Mowers Oliver Ott Dave Parrish Reuben Gutierrez Sr. Daniel Keffer Denise Sellers David Evans BreAnne Penrod John Beck Danny Montgomery Tate Anderson Naomi Kress Condor Avery Steven Prophet Pedro Duran-Torrez Dirk Redfern
Boise Boise
Devyn Williams Gordon Latimer John Ward
Elko Elko Boise Supply Twin Falls Boise Truss Boise Jerome Truss Pocatello Boise Bellevue Boise Truss Boise Boise Boise Jerome Truss Twin Falls
Fred Narbonne Juan Rodriguez Mike Jones Jessica Vineyard Christopher Brethauer
Mark Bizallion Art Hazelbush Earl Purser Wayne Luker Al Garcia Chris Trammell Jim Hicks Steve Bayne Jimmy Shaffer Shane Lee
15 18 18 18 19 23 28 29 32 43
Coltin Millward Steven Prophet
Condor Avery Oscar Flores Stephen Campbell Tylor Cloyd William Uttenreuther David Steward
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PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
www.franklinbuildingsupply.com 9222 W. Barnes Dr. Boise, ID 83709
I N S I D E
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Making Building Easy Fishy Business at Boise Door High Fives Own That Fish! June Birthdays and Anniversaries
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Spotlight on Shane Amen
HEADING HOME
Shane Amen Started in Boise — But Didn’t Stay There!
Building employee-owner, working as a truss designer. They see each other often. “In fact,” Shane says, “we have lunch together almost every day.” It’s a tightknit environment, and that’s good, because no two days look the same — although that can be enjoyable, too. “I love helping people who come in and need assistance or advice,” Shane says. “I love having someone who wants to build a deck and showing them how I’d lay it out or get the right height.” Shane’s most memorable moment came when a customer, having exhausted all other options, showed up at the Burley store looking for corbels. “We all learned something that day,” Shane says, explaining that corbels are a type of exterior decorative bracket. “They weren’t in stock, of course, but I ordered them and the customer picked them up a few days later!” When he isn’t helping customers, Shane’s outside fishing and camping with his wife and their two dachshunds. They also love to travel and recently took a trip to Hawaii — their first vacation ever of that kind!
Most Americans who grow up in rural areas are familiar with the “move to town” dilemma that many Idahoans face. Shane Amen had the same experience when he started working Inside Sales in our Boise location.
Two years later, Shane’s still in Inside
Sales. But he’s no longer in Boise ...
“One thing that sets Franklin Building Supply apart is how many opportunities it gives us employee-owners,” Shane says. “It’s statewide, so if you have to move, they can often find you work close to wherever you’re headed.” In Shane’s case, that final destination was the Burley area, where he grew up. “Now, I get to see people I know all the time,” he says. “I see guys from high school who now work for contractors, and I feel like this store is just a group of friends and family.”
He pauses for a second, then adds, “Friends and legitimately family, too.” He’s referring to the fact that his brother is another Franklin
Thanks, Shane, for everything you do!
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