Stand out from the Crowd
Being Dynamic Makes a Difference by Jody Euloth
As consumers, we now have more options to choose from than ever before. Whether deciding on a new smartphone, a new car, or maybe it is just a place to go for an evening with friends, with so many options available, the decision-making process can be overwhelming. Pair this with the fact that several internet sources conclude that adults make approximately 35,000 decisions each and every day. As business owners, entrepreneurs, and sales professionals, we must be aware of this mental noise and the confusion it causes for consumers. Understanding that potential clients are bombarded, and I mean this in a good way, by salespeople and service offerings, our sales pitches must be more dynamic than simply showing value and solving a problem. Seth Godin, best-selling author and renowned business leader, states that ‘People do not buy goods and services. 38 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5
‘Adults make approximately 35,000 decisions each and every day.’
They buy relations, stories, and magic.’ Chances are your competitors are solving the same problem you are, so how do you stand apart from the competition?
‘People do not buy goods and services. They buy relations, stories, and magic.’ day.’
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