You’ve heard it before; sales are a numbers game. The more offers you make, the better your odds of closing more deals. Consequently, this consistent repetition that sales demands and the inevitable rejection salespeople experience regularly, can be a demotivating mental challenge, leading to lackluster sales presentations. Of course, you have an amazing product or service that can add significant value, but if presented in a boring, desperate, or self-serving way, you will come across as annoying to your customers. This irritancy will force clients to give their business to someone else, with whom they had a memorable experience.
So, what does it mean to be ‘Dynamic’ and how can this be achieved?
The definition of dynamic, when describing a process or system, means ‘characterized by constant change, activity or progress.’ When referring to an individual, it states ‘positive in attitude and full of energy and new ideas.’ Synonyms include words like compelling, charismatic, effective, influential, powerful, and productive. One way to avoid coming across as a desperate, stressed-out salesperson, is to listen to your client. Find a connection and be thoughtful in remembering the details. Listening is the best way to learn and understand the client’s needs, which will allow you to position yourself as a consultant. One common mistake, salespeople and passionate entrepreneurs make, is they spend way too much time talking about what they can offer instead of learning more about their clients. You’ve experienced it, that salesperson who just keeps blabbing on and on. The truth is business owners love to talk about their
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5 39
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