or less than genuine over time. Studies show that 74% of the leading companies cite coaching and mentoring of sales and business development representatives as the most important role frontline sales managers play. And that no other productivity investment improves sales performance better than effective and consistent coaching and constructive feedback. Whether it comes from a manager, a colleague, or a third-party coach, effective coaching generates creativity and ensures an infusion of freshness into the sales process. So, the next time you are with a client, ask yourself, are you being ‘Dynamic’ when presenting your brand’s product or service? The answer should always be, Yes!
‘And that no other productivity investment improves sales
performance better than effective and
consistent coaching and constructive feedback.’
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5 41
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