CAN YOU ELABORATE ON THE SIGNIFICANCE OF EMPLOYING A SECURITY GUARD WHEN RESIDING IN A GATED COMMUNITY? “Why do people want to live in a gated community in the first place? There is an aspect of prestige, social exclusivity, and wealth signaling to it, of course, but why are gated communities considered prestigious and socially exclusive in the first place? It’s right there in the name; it’s the gate. What do gates do? They make sure that the people on the inside get to control who can come in. And you can’t really do that without security. That’s what people are buying when they move to a gated community, a sense of security. Lower crime, you know all your neighbors, and any vandals or burglars or drug dealers have to climb over a fence to get in. When we do gated community security at 68 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5
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