MAKING A CONNECTION A guide to growing your following on LinkedIn by Kris McCarthy I n this day and age, having a digital presence means more than just showing up on social media and posting pictures of the fancy meal you had at the new restaurant in town. When used correctly, social media (and in particular, LinkedIn) can lead to closing more business, generating more revenue, raising awareness about certain campaigns, and connecting with the right executives in your industry. For many people, LinkedIn is simply a place for their resume to live when in fact, it can be the lifeline to helping you flourish in business. Back in December 2017, I co-founded a startup in the sports tech space after spending years in the front office in minor pro hockey as a sales and market - ing director. Shortly after, I was reintroduced to LinkedIn where I had created an account years earlier. At the time, I only had a few hundred connections and didn’t understand the power of the platform and its features that could benefit my new venture.
74 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5
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