I quickly learned that it was the place to be for business professionals looking to grow their network, connect with prospects, share their work, and or provide their expert insights into a variety of subjects. As a first- time founder, I had a limited professional network and if I was going to help our company grow, I would need to cast a wider net to reach more people within my industry. Almost immediately, spending more time on the platform scrolling through my feed started to pay dividends. I started connecting with team executives to whom I was looking to introduce our platform, I began coming across podcasts to which I could potentially be a guest. I even came across industry events like pitch competitions where I could apply to pitch our company to established professionals and industry leaders. I slowly began to build relationships with these new connections by engaging with their content, I started getting invited to share my perspective as
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5 75
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