a founder on podcasts and was successfully chosen again and again to pitch our company at a variety of pitch competitions that led to other benefits. From that point forward, I was hooked. The LinkedIn platform boasts one billion members in more than 200 countries and territories worldwide, so the power of this platform is no secret. But like anything, you get out what you put in and for me, I was determined to grow my network as an up-and-coming startup founder and expert in sports sponsorship. The growth in my following began when I started posting content. Over time I built a community of people who were interested in what I had to say and that gave me confidence to keep going and even ramp up my posting. One thing I think that helped was documenting my journey as a startup founder. The wins, the losses, the ups the downs, and the lessons
76 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5
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