learned along the way. I tried to be transparent and authentic with my content which I believe resonated with my followers. As our company grew and we began to gain traction, the events we attended got bigger, the clients we worked with got bigger and the stages and platforms we were invited to speak on got bigger which lent even more credibility to the content I was sharing. Back then and especially today I often hear from people I speak to tell me that they’ve been following our journey and feel like they’ve had a back seat to our experience as founders. Now that I was posting consistently and getting good feedback, the next step in growing my network was to increase the number of people who were seeing my content, so I went on the offense and started actively sending connection requests to people within the
sports world and startup ecosystem that I wanted to consume what I had to say. This included executives from teams, leagues, agencies, industry events, etc., and in the startup ecosystem, it was other founders, accelerators, podcast hosts, investors, colleges and university professors, and executives from industry events. Day after day, week after week I was maxing out the number of connection requests LinkedIn would let me send and before I knew it, I had amassed thousands of followers. I was happy to see my network growing and the number of people who could potentially be consuming my content, but I knew I needed to take it a step further to build genuine and meaningful relationships, so I started my engagement strategy.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5 77
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