After I had amassed thousands of connections on LinkedIn, I began engaging with their posts as they came across my feed consistently. Sometimes my comments were congratulatory and other times I shared my two cents on the topic. Other times I tagged people in the comments I thought could help either the poster or the person I tagged and other times I simply left a “like”. In any event, I always made an effort to ensure that my engagement was meaningful and intentional. Over time I saw these same connections starting to engage more and more with my content and as I began to travel more for business, I would often run into these people I had only met on LinkedIn but had already established a least a basic relationship with through my or their engagement. While we were meeting in person for the first time, by this point we knew a little bit about each other from our content, and the conversations we had were less introductory and more meaningful. I also deployed this engagement strategy with our company’s LinkedIn page which helped give our brand more visibility and recognition and as the co-founder, those roads led back to me. The more events I attended, both virtually and in person, the more people I met which meant the more connection requests I was sending. Often, after attending an event I would go through the attendee list and cherry-pick the people I wanted to connect with. Sometimes it would only be a handful of people and other times it would be dozens. I also began joining groups on LinkedIn that related to my or our business’s interests and I would also share my content with those groups who in some instances had thousands or tens of thousands of members. I saw a noticeable bump in my following as I continued to deploy this strategy alongside the others I’ve mentioned in this column. Recently, I reached a personal milestone of 10,000 followers on LinkedIn and as I look back to those early days, I realize that no one silver bullet helped me achieve this. It was a combination of strategies with 78 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5
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