CAPABILITY
Demonstrating your capabilities as an expert in your field is necessary. Being an advisor for your clients and really knowing your stuff goes a long way in proving you are more than capable of helping solve their problems and supporting them through the buying process. This doesn’t stop just at product knowledge. It incorpo - rates knowledge of your industry, your prospects’ needs, the marketplace, and your competitors. In addition, clearly demonstrating how you will provide a return on their investment and deliver a positive impact will be a
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5 81
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