Print Does Matter
Why it’s Important when Building a Branding by Ryan Mason
W ith the growth in the use of mobile devices and user connectivity, it should be no surprise that online audiences are growing at a steady rate and are at an all-time high and showing no signs of slowing down. People moving are away from traditional television like cable and moving to streaming platforms that offer more programming and better prices for their small and big-screen viewing. Given this digital audience growth, one might assume that this is coming at the expense of decreasing magazine audiences; however, that could not be further from the truth and in fact, it might even be contributing to the growth. 86 SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5
While it is true more and more people are joining digital mediums and platforms. If you look at the data from the last three years, the total magazine audience has grown by close to 6 million readers. If the magazine offers a digital edition of the magazines, well these publications have seen a total audience growth of more than 6 mil - lion readers during that same three-year period. Show- ing that readers are happy to enjoy multiple channels of communication. Our magazine and the industry, continue to enjoy year- over-year readership growth. Magazine features and ad- vertising continues to prove an effective tool to boost brand awareness and trust. Feature articles and adverto - rials help readers connect and get a better understand - ing of the entrepreneur, their journey, and their brand
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