vision. Readers who understand the brand vision and mission make an emotional connection with the en - trepreneur and take an interest in the success of the business and purchase their products and services. Plus, print and digital magazine exposure and ad - vertising are now some of the best ways to boost the effectiveness of your other marketing efforts to keep your brand top of mind with customers. In other words, if you want the best returns on all your ad - vertising and branding investments, then it is a must to add magazine exposure to your marketing media mix. These are just some of the advertising statistics from the Magazine Media Factbook that you might be surprised to learn.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5 87
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