Magazine Readers Bring the Conversation Online
Most business owners think that social media is replacing traditional print and digital channels, however, the numbers show it is augmenting it instead. Magazine readers are just bringing their conversations online and talking about the brands and businesses that they support and like. We see the greatest example of this effect happening on Instagram with an almost 20% increase in magazine media industry likes and follows by users.
SPOTLIGHT MAGAZINE ON BUSINESS MAGAZINE • VOL 23 ISSUE 5 89
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