SOCIAL MEDIA
Made Better
Social media today has us “speaking” to one another online through images, quotes, ideas, and motivational and inspirational messages. Even life lessons and insights are placed on images so we can capture attention and generate an action or reaction from the viewer, which hopefully is to buy, subscribe (follow), and/or connect.
No colors are planned out. No signature looks. Not enough diversity.
At least once a year you want to update your social media images. Why?
Images are designed to help us communicate and create a connection between our message and our audience. The hope is that by using imagery that catches the scroller’s attention, we can engage them long enough with a message that pulls them into our tribe and then moves them into our programs. This way, we can coach them to the goals and dreams they strive for, and then our brands can grow and we can perpetuate the mission. The only problem is that most entrepreneurs aren’t planning this. They don’t plan on the imagery for their social media, and they don’t invest in quality photography. Instead, it’s random or unprofessional photos. Not that everything needs to be a $2,000 photo shoot. Raw images from our phones are great and serve a purpose. They are the in-the-moment images we use. But if you want your brand to stand out, you should be thinking and planning out your social media images so that you can have a fresh library for your ad campaigns, awareness campaigns, Facebook group banners, website headers, and more. You want to freshen these up and replenish their look yearly. If you’re still using your headshot from five years ago, you’re not being very authentic. No one likes to see an image online and then see you live at an event and be like, “Who the hell is that? That ain’t the person I saw in the ad.” I was recently in Portland for an event, so I carved out five hours to do a photo shoot and get some fresh images. Portland is an amazing city with such diverse architecture and fun locations that it made for an ideal investment.
If you’re a brand-builder and entrepreneur, you should plan out the images that will speak to your tribe and help grow your audience.
Using the same images over and over leads to marketing numbness. This is when people have been seeing the same thing over and over to the point that they become so numb or desensitized to the message that they ignore it.
In a social media world, where your growth is dependent on how quick you can grab and hold someone’s attention, you may only have one second and a two-finger scroll before your potential tribe member scrolls right past your ad or post. All that work to craft and post content that’s only seen by a few is defeating. I get it. In order to avoid that, you need a steady rotation of professional images that play an important part in four key branding goals:
Here’s how you can think through this:
1. Create a professional feel.
2. Create consistency.
Get lifestyle photos. These are great to showcase your personality and let your audience connect with who you are.
3. Create brand awareness and familiarity.
Plan a few different outfits that let you show different sides of your personality.
4. Stop the scroll.
Think of the things that make you unique. As an example, I had shots taken with me drinking and enjoying wine, because my tribe knows wine is a visionary tool. :)
Most entrepreneurs are simply not putting enough time and attention into having professional images that say “this brand is pro,” or that are planned out so a potential audience member can put the pieces together long enough to get familiar with your brand.
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Fitnesspreneur Life • www.vitolafata.com
Published by The Newsletter Pro • www.NewsletterPro.com
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