FitnessPreneur's Life July / August 2017

Behind the ScenesWith Brendon Burchard (Kicking ItWith the Greats)

So, here are three key assets to help you prepare for future team growth that will help things go smoother: 1. A Systems Manual that lays out all key duties, operations, and contingency plans for each task and role in your business, including WHY each task is important and critical to the overall vision of your brand. 2. Vision Orientation Week. A vision orientation week is when you immerse the new hires in your culture, language, day-to-day vision, and mission so that they can BELIEVE in what the brand is doing, what it’s about, and where it’s going. If they can see the big picture, they can know if what they’re doing is moving the ball down the field or going to end up a fumble. 3. Product Immersion. This is when you have your new hires go through your courses, attend your events, and be inside the tools you’ve created for your audience. You do this so that they know what it’s like to be a student or member in your brand. Taking the time to plan for these three things will help you avoid some of the people problems we all face at some point or another in our journey of growth.

Last month, I got to spend a day up in Brendon Burchard’s* Portland office watching him do his thing with his monthly live webcasts that he uses to add value to his monthly subscription offers. I didn’t know I was going to get an added bonus of some pure laser coaching from the man himself. SCORE! *If you don’t know Brendon Burchard yet, where have you been? Under a rock? Okay, no public shaming here ... yet. ;) He is the world’s No.1 high-performance coach. Plug into his stuff ASAP. Let’s take a stroll down some lessons I picked up that day that I think can help serve you in your quest to take your brand and entrepreneurship to the next level. Let me explain. Brendon is on the verge of scaling his brand by adding 30-plus team members to his High Performance Institute. It’s the first time in the history of his own brand that he’s had to think through the logistics of adding 30-plus people at once. Now, you might not be adding 30-plus people, but even if it’s one or two, you gotta build your business as though you are going to grow that way. A business without scale or without systems is not a business, it’s a job. 1. Everyone has people problems.

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