BEHIND THE SCENES
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Why?
2. When you’re given the chance, know your ONE thing.
For the last two years, we’ve been building and refining our Visionary Planner process so that we can, like clockwork, start anyone who has the desire to build a visionary brand and help them design it, build it, and automate it. Our endgame is to be able to one day scale it beyond ourselves so we can teach others the process and have them go out and work in new industries, new niches, and new areas of expertise. In order for us to do that, we have to build our brand as though we are going to take this to a $40 million company. That means we need to know the ins and the outs, the ups and the downs, the legalities, and the processes to end up where we want. You don’t get to your destination without a map. In that 45 minutes that I had Brendon to myself, he asked me questions, dug into the vision, asked me to walk him through what we got and where we want to see ourselves. Then, on a white board, he ripped through the three possible business models we could follow. I’m talking about laying out the issues with each, from what Federal Trade Commission (FTC) issues we could run into, to what areas of growth could look like, where quality control could become an issue, where we could leverage better and improve quality control, what our numbers could look like, and more. In one strategy session for our Visionary Planner brand, we saved five years of mistakes and cut through to create clarity of action, focus, and direction. There is nothing more valuable than clarity in a world full of distraction, endless opportunity, and shiny objects. The clarity of what to focus on is priceless to a visionary and entrepreneur. It helps you say NO faster. And to say YES faster. It helps you to block time, shut out options, and just go deep on what needs your attention. Attention coupled with intention is the KEY ingredient to building a life where your dreams come true. That one hour was worth the $60,000 investment in Brendon’s mastermind. Why? Because I believe in cutting a check for speed. Cutting a check for experience. Cutting a check for wisdom. Cutting a check for know-how from someone who’s been there, done that.
I’ve heard Dan Kennedy and other mentors say, “When you’re given the chance to be in the room with the right people, be prepared with the right questions.” Man, I was grateful for this piece of advice. It’s not often that you get a chance to be in a room with someone like Brendon, unless you’re paying $25–50K for the day. I knew if I was going to get my mastermind money’s worth for the whole year in one shot, this was it. Right after we wrapped up getting to watch the recordings of his three livecast episodes (the man’s a machine when it comes to recording), Brendon surprised us and carved out nearly two hours for myself and fellow HPM mastermind member Michael Hackman (see what he’s up to below), and basically gave each of us private coaching on ONE thing. He walked into the room and said, “I got an hour and half for you two. I want you to think of the ONE thing you want the most feedback on right now that can move the needle for you.” That’s it. He gave us the opportunity to pick his brain, but it wasn’t “have five questions ready.” It was get your ONE thing, and we go deep on it. I’ll tell you my ONE thing in the No.3 lesson below. But first, do you know your ONE thing? The thing that if you had one shot to work with someone who can share years of wisdom and experience that can trim your learning curve, help you avoid mistakes, dial right into areas of opportunity, and scale 10 times faster, would you know it? I hope so. I’ve found that in life, instead of “luck,” or “hope,” or “wishing,” be responsible for success. It’s just two things: preparation and hard work. Are you prepared in life? Seeing ahead? Do you have clarity, so that if given the chance to seize everything you ever wanted, you could do it? Or ask how to do it? 3. There is NOTHING more valuable in business and life than CLARITY. So, like I was sharing above, Brendon asked my ONE thing. I was ready. I asked him to walk me through the process of how he took his high- performance coaching model, perfected it, scaled it, and then rolled it out into a certification process for other coaches to utilize, and finally, how he then created the process to fill those coaches up with clients. That one thing could be what redefines your entire future. Know it.
Are you willing to do that?
While you wait others are doing it.
Get prepared.
Know your ONE thing.
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Fitnesspreneur Life • www.vitolafata.com
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