TZL 1521 (web)

BUSINESS NEWS BAKERHICKS ADD

GEO-

skills and expertise, in particular, relating to land contamination, will really strengthen our position in the ground engineering sector. His knowledge will be a significant advantage as we broaden the services we offer to our clients in-house.” BOWMAN APPOINTS LANCE HENDRIX, PE AS CHIEF REVENUE OFFICER TO ACCELERATE GROWTH AND EXPANSION Bowman Consulting Group Ltd., a national engineering services firm delivering infrastructure solutions to customers who own, develop and maintain the built environment, announced the appointment of Lance Hendrix, PE, to the newly created position of Chief Revenue Officer. “Lance’s experience and impressive track record in the engineering and construction industry, along with his strategic vision, align him perfectly with our strategic organic growth initiatives,” said Gary Bowman, chairman and CEO of Bowman. “His ability to facilitate collaboration and promote a culture of selling will accelerate our efforts to secure profitable new business opportunities, build strong client relationships and expand our market share. I am pleased to have Lance onboard as part of our executive leadership team.” Hendrix brings more than 30 years of proven experience in engineering and construction management with a strong focus on the power, renewables and industrials markets. He possesses 20 years of experience managing and selling large, complex engineering and construction management projects.

Prior to Bowman, Lance has provided revenue leadership for firms with over $500 million in annual revenue and billion-dollar backlogs. His career includes positions such as vice president business development at the Washington Group, president of Kiewit Power Engineers and vice president and general manager at Kellogg Brown & Root. With a bachelor’s and master’s in civil engineering and an Executive Master of Business Administration, he has a unique blend of technical expertise and business acumen. “Bowman’s reputation for delivering engineering services and infrastructure solutions is well-known in the industry, and I am excited to be part of this dynamic team,” Hendrix added. “I am committed to driving the company’s growth initiatives and ensuring the company continues to excel by leveraging my experience to contribute to its ongoing success.” Headquartered in Reston, Virginia, Bowman is a national engineering services firm delivering infrastructure solutions to customers who own, develop and maintain the built environment. With over 2,000 employees and more than 80 offices throughout the United States, Bowman provides a variety of planning, engineering, geospatial, construction management, commissioning, environmental consulting, land procurement and other technical services to customers operating in a diverse set of regulated end markets.

ENVIRONMENTAL TECHNICAL EXPERTISE TO GROUND ENGINEERING OFFERING BakerHicks, the multi- disciplinary design, engineering and project delivery company, have further strengthened their ground engineering capability with addition of in-house geo-environmental services, appointing Tim Mitchell to lead this new service offering. A full Member of the Institute of Environmental Sciences and a Chartered Member of the Society for the Environment, Mitchell brings extensive geotechnical engineering and environmental consultancy experience, having worked across numerous high- profile brownfield redevelopment projects across the UK including the expansion of Southampton and Medway Ports and at Euston Station in London. Prior to joining BakerHicks, Mitchell was a Director at Omnia Consulting, a multi- disciplinary environmental consultancy business. He has also held similar senior roles across geotechnical and geo-environmental consultancies in a career spanning more than 17 years. Mitchell will lead a team of experts providing contaminated land risk assessment, remediation strategy, soil reuse and materials management services for clients across the sectors BakerHicks operates in (aviation, defence, highways, life sciences, nuclear, power, public sector and rail). Paul Hooton, Head of Ground Engineering at BakerHicks said: “Tim’s

campaign. Creating engaging content and staying ahead of the curve allows you to set your campaign up for the highest success rate and get the most out of your budget. Develop a marketing plan. Establish goals. Lean on technology as an extension of your team. At the end of the day, the firms that remain agile with their marketing strategies will stand out from the competition and optimize their marketing budgets. Robert McGee, associate vice president and director of marketing and corporate communications at Pennoni, is a seasoned marketing professional with more than 15 years of experience in marketing and communications.

ROBERT MCGEE, from page 9

This is where the marketing team can support and be proactive in your marketing strategy. Proactive marketing uses market research and analytics to identify a marketing strategy before the launch of a campaign. Instead of responding to an industry trend or competitor’s actions, proactive marketing allows you to anticipate future needs and changes in your target audience. A marketing campaign is like a wheel on a bicycle, it has multiple spokes, all coming from the same hub. It is not as simple as creating a standalone video, website, collateral, PR, social media, or email blasts. All these tools need to be used simultaneously while planning and strategizing your

THE ZWEIG LETTER JANUARY 22, 2024, ISSUE 1521

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