Urban markets drive liquidity while resorts drive pricing
Well-capitalized investors can acquire high quality assets in urban markets as pricing generally remains below pre-pandemic levels. Private equity and foreign capital are likely to be the most acquisitive.
H1 single-asset hotel liquidity by hotel location
H1 single-asset hotel average price per key by hotel location
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
$- $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 $400,000
13% 19%
15% 19%
20% 21% 18%
21% 20% 17%
3%
4%
3%
7% 3%
$309,761 $323,023
3%
8% 5%
9% 5%
3% 4%
6% 8%
12%
3%
20%
15%
10% 15% 16%
19%
19%
22% 15%
$158,380
$151,369
68%
59% 58% 57% 57% 60%
$143,060
53% 47% 49% 53%
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024
Urban Resort
Regional/Small Town Surburban Airport
Urban Resort
Regional/Small Town Airport
Suburban
Source(s): JLL Research. Note(s): Transaction volume pertains to single-asset deals $5M and above, excluding casinos. Figures on the bar charts pertains to the portion of total investment volume.
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