Packaging (CONT’D FROM PAGE 26)
Board Converting NEWS INTERNET DIRECTORY
it the number of SKUs placed on a single pallet. Emerg- ing brands also often work with co-manufacturers rather than producing items in their own facilities, meaning their supply chains are less mature. This, in turn, presents op- portunities to introduce creative designs and eliminate unnecessary costs. Because new brands often get only one chance to capture a member’s attention, their graphic design and messaging are frequently much bolder to max- imize visibility. Evaluating Packaging Done Right Within Costco’s distinctive retail environment, success is clearly defined: the product arrives in a premium state, with an unmistakable value proposition. The member should be able to instantly identify the product type and its specific attributes and size, which allows them to translate this information as it relates to other options. However, if packaging does not hold up through the system, the prod- uct won’t present well within the store. Unclear messaging means a member can’t easily discern what makes the item better than the product next to it. In a highly rationalized space where multiple other brands are waiting to claim an open spot, a failed message means the likelihood of get- ting a second chance is exceptionally low. By prioritizing supply chain efficiency and clear com- munication, packaging design can become the primary mechanism for brands to secure their footprint, optimize volume and build lasting trust with members.
THE HAIRE GROUP www.hairegroup.com
Haire Group is the premier provider of new machinery for the corrugated industry. From the Apstar line of flexo folder gluers and rotary die cutters, the Encore line of flexo folder gluers and rotary die cutters, and the Engico flexo folder glu- er, Haire is able to pair clients with the best machinery solu- tions for the best value to meet their needs. Haire Group’s service department helps its customers maximize uptime and profitability through superior 24/7 service and support, a pre-install training center, and over a million dollars’ worth of spare parts at their offices just outside of Chicago. Haire Group has been the industry’s #1 pre-owned machinery bro- ker and plant equipment appraiser since 1976. HarperLove is the leading provider of specialty adhesives, performance additives, and wet-strength resins to corru- gated packaging manufacturers. With the largest and most experienced field service and technical support team posi- tioned throughout the U.S. and Latin America, HarperLove has a long-standing reputation for providing outstanding service and delivering demonstrable performance improve- ments. HarperLove’s renowned services include not only innovative product development and custom product for- mulation, but also machine and process assessments, ad- hesive formula adjustments, machine tuning, detailed ser- vice reporting, and more. HARPERLOVE www.HarperLove.com Kernic Systems has been a leading global provider of re- cycling equipment solutions since 1978. For over 40 years, Kernic Systems has provided balers, air conveying and dust collection systems, shredders, industrial vacuums, and re- cycling equipment to a wide range of markets. Today, Ker- nic Systems serves customers with an expanded offering of standard products and custom-engineered systems through three primary business divisions: Recycling Solu- tions, Dust Collection and Air Pollution Control, and Material Handling. Kiwiplan provides state-of-the-art software solutions to cor- rugated, folding carton, plastics and flexible packaging fa- cilities around the globe. Kiwiplan’s Total Solution delivers comprehensive, seamless real-time flow of information from sales order management to dynamic total plant scheduling and inventory control through shipping. With deep manu- facturing and distribution expertise, Kiwiplan knows the specific problems customers face and provides the spe- cialized software they need to adapt, compete, and win in today's rapidly changing world. KERNIC SYSTEMS www.kernicsystems.com KIWIPLAN www.kiwiplan.com
Wes Jones began his career in the packaging industry and has gained over 25 years of experience helping brands win at Costco with a core focus of driving value for the Costco Member.
Diamond Packaging Wins Six FSEA Gold Leaf Awards
Rochester, New York based Diamond Packaging has an- nounced that it won six awards in the 33rd Annual FSEA Gold Leaf Awards Competition, the industry's premier showcase for foiling, embossing, and other specialty ef- fects. Awards were presented during the FSEA Print Em- bellishment Conference in Nashville, Tennessee. The competition celebrates the quality, added value, shelf presence, security, and brand recognition that spe- cialty finishing processes lend to the printed sheet. A pan- el of industry experts judged entries on several criteria, including design, execution, and level of difficulty. Diamond won Gold Leaf and Silver Leaf awards in the “Best Use of Embossing (Creative)” and “Best Use of Foil/ Embossing - Calendar” categories, respectively, for its
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28 August 3, 2026
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