People & Places
LabelTec Invests In first U.S. Rotocon Press
Esko Amy Senew has been named Chief Revenue Officer (CRO) of Esko. Reporting directly to Esko President Joël Deper- net, Senew will lead Esko’s global software commercial
LabelTec has become the first U.S. converter to invest in a Rotocon RFP flexographic press, working with the newly established Rotocon USA on a trade-in deal that allowed the Colorado-based label converter to transition from leg- acy flexo equipment to a fully servo-driven platform with automatic pre-register and registration controls. The transaction was structured as a turnkey project, with Rotocon USA managing trade-in removal, freight, in- stallation, commissioning and operator training. A trade- in acceptance program and introductory North American pricing reportedly allowed LabelTec to invest in a new, customized press configuration at a lower total cost than traditional OEM alternatives, while U.S.-based technicians and stocked spare parts provided the service infrastruc- ture the company required. The RFP platform is German-engineered with final pro- duction oversight and quality control carried out in Germa- ny, combining global component sourcing with localized North American support. Rotocon USA’s North American demo center in New Jersey is scheduled for completion in August, with a ful- ly operational servo-driven flexographic press and digital finishing equipment available for live demonstrations and material trials.
organization, with responsibility for worldwide sales, pre-sales, and sales enablement. Senew brings more than 25 years of experience leading global enter- prise software and SaaS organiza- tions, including serving as Chief Rev- enue Officer four times. Throughout her
Amy Senew
career, she has led commercial transformations, built and scaled high-performing global go-to-market organizations, and delivered sustainable revenue growth across interna- tional markets. Her experience spans enterprise sales, channel part- nerships, customer success and eCommerce, with a prov- en track record of driving subscription growth, expanding enterprise business, improving customer retention and de- livering operational excellence. Senew has also led AI-en- abled go-to-market initiatives that enhance productivity, customer engagement and commercial performance.
38 August 3, 2026
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