U fokusu
In focus
ZAHVALJUJUĆI NOVIM DESTINACIJAMA I PROGRAMU LOJALNOSTI THANKS TO THE NEW DESTINATIONS AND THE LOYALTY PROGRAM DVA MILIONA PUTNIKA ZA MANJE OD ŠEST MESECI TWO MILLION PASSENGERS CARRIED IN LESS THAN SIX MONTHS Er Srbija je 27. juna 2026. godine prevezla svog dvomilionitog putnika od početka godine, tri dana ranije nego 2025, potvrđujući nastavak stabilnog rasta Air Serbia welcomed its two-millionth passenger since the start of the year on 27 th June, three days earlier than in 2025, confirming the airline’s continued stable growth
Tokom prvih šest meseci 2026. godine Er Srbija je prevezla ukupno 2.062.488 putnika, što je za skoro 57.000 putnika više u odnosu na isti period prethodne godine. Istovremeno, kompanija je realizovala 23.225 letova, odnosno preko 1.000 letova više nego tokom prvih šest meseci 2025. godine. Pozitivni trendovi nastavljeni su i u drugom kvartalu, od aprila do juna, kada je Er Srbija prevezla gotovo 1,25 miliona putnika, što predstavlja rast od 2,69 odsto u odnosu na isti period prošle godine. U istom periodu obavljena su 13.192 leta, odnosno 4,39 odsto više nego tokom drugog kvartala 2025. godine. – Iza nas je izuzetno uspešna prva polovina godine, obeležena stabilnim rastom tražnje i dobrim rezultatom – dvomilionitog putnika dočekali smo ranije nego prošle godine. Izuzetno smo ponosni na činjenicu da smo upravo na početku drugog kvartala, tačnije od 30. aprila, pokrenuli prve letove ka novim, atraktivnim destinacijama kao što su Santorini, Baku, Minhen, Toronto, Alikante i Brač, čime smo potvrdili da dobro razumemo potrebe i očekivanja naših putnika i da uspešno odgovaramo na njihove specifične turističke i poslovne zahteve. Pored širenja mreže, ovaj kvartal doneo je i stratešku inovaciju – uveli smo novi „Elevate“ program lojalnosti, kreiran da našim vernim korisnicima pruži dodatne benefite i podigne iskustvo letenja na još viši nivo – izjavio je Jirži Marek, generalni direktor Er Srbije. Najtraženije destinacije Er Srbije u regionu bile su Tivat, Ljubljana i Podgorica, dok su među destinacijama u zapadnoj Evropi najveću potražnju beležili letovi za Cirih, Pariz, Beč, London, Barselonu, Amsterdam i Milano. U široj evromediteranskoj mreži posebno su se izdvojile Atina, Larnaka i Istanbul, dok je u dugolinijskom saobraćaju najtraženija destinacija bio Njujork.
Air Serbia transported a total of 2,062,488 passengers over the course of the first six months of 2026, almost 57,000 more than in the same period of last year. The company also operated 23,225 flights during the same period, over 1,000 more than in the first half of last year. Positive trends also continued in the second quarter, from April to June, when Air Serbia carried nearly 1.25 million passengers, representing growth of 2.69% compared with the same period of last year. That period also saw 13,192 flights operated, 4.39% more than in Q2 2025. “We’ve had an extremely successful first half of the year, marked by stable growth in demand and strong results – we welcomed our two- millionth passenger earlier than last year. We are extremely proud that, at the very beginning of the second quarter, specifically starting on 30 th April, we launched our first flights to new and attractive destinations like Santorini, Baku, Munich, Toronto, Alicante and Brač, confirming that we have a good understanding of the needs and expectations of our passengers and respond successfully to their specific tourism and business requirements. In addition to network expansion, this quarter also brought a strategic innovation when we introduced the new Elevate loyalty programme, designed to provide our loyal customers with additional benefits and raise the flying experience to an even higher level,” said Air Serbia CEO Jiří Marek. Air Serbia’s most popular destinations in the region during this period were Tivat, Ljubljana and Podgorica, while among Western European destinations the highest demand was recorded for flights to Zurich, Paris, Vienna, London, Barcelona, Amsterdam and Milan. In the wider Euro-Mediterranean network, Athens, Larnaca and Istanbul stood out, while the most popular destination in the carrier’s long-haul traffic was New York.
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