AIR SERBIA AND ALTA BANK NEW STRATEGIC PARTNERSHIP AND ELEVATE CO-BRANDED CARD Air Serbia and Alta Bank have signed a Letter of Intent that launches their collaboration on the development of a co-branded payment card for members of Air Serbia‘s new Elevate loyalty programme The new loyalty programme is designed to strengthen the airline’s relationship with passengers by introducing additional benefits and a personalised approach for every member. “Our partnership with Alta Bank is part of our ongoing efforts to enhance the customer experience and make the Elevate loyalty programme accessible to more travellers. Our goal is for this programme to become part of our members’ everyday lives by offering benefits that extend beyond travel alone. The new co- branded card will make it even easier to earn points while adding value to everyday purchases and activities,” said Air Serbia CEO Jiří Marek. “At Alta Bank, clients and their needs always come first. Every decision we make, and every partnership we build, is aimed at making the banking experience simpler and more efficient through solutions that enhance the quality of the services we provide. That is precisely why we choose our partnerships thoughtfully and develop them consistently, with a clear purpose and measurable results. Cooperation with Air Serbia and Visa enables us, through the synergy of different services, to offer solutions that are a natural part of everyday life and that bring tangible benefits to our clients. Our ambition is to stay one step ahead of their expectations through initiatives like these,” said Alta Bank CEO Dr. Una Sikimić. One of the key features of the Elevate programme is the possibility of earning points through a wide range of partner services and offers, not just when purchasing airline tickets. Through this partnership with Alta Bank, the programme is further evolving into a model that combines travel and everyday shopping into a single, integrated customer experience.
ER SRBIJA I ALTA BANKA NOVO STRATEŠKO PARTNERSTVO I CO-BRAND ELEVATE KARTICA Er Srbija i Alta Banka potpisale su Pismo o namerama, čime započinju saradnju na razvoju „co-brand“ platne kartice namenjene korisnicima novog programa lojalnosti Er Srbije – „Elevate“ Novi program lojalnosti usmeren je na unapređenje odnosa sa putnicima kroz uvođenje dodatnih pogodnosti i personalizovan pristup svakom korisniku. – Saradnja sa Alta Bankom deo je naših aktivnosti usmerenih ka unapređenju korisničkog iskustva i približavanju programa lojalnosti „Elevate“ široj bazi putnika. Naš cilj je da program postane deo svakodnevnog života korisnika, kroz pogodnosti koje prevazilaze samo putovanja. Nova „co-brand“ kartica dodatno će olakšati prikupljanje poena i doneti dodatnu vrednost u svakodnevnim aktivnostima – izjavio je Jirži Marek, generalni direktor Er Srbije. – U Alta Banci klijenti i njihove potrebe su uvek na prvom mestu. Svaka odluka koju donosimo i svako partnerstvo koje gradimo usmereni su na to da bankarsko iskustvo učinimo jednostavnijim i efikasnijim, kroz rešenja koja podižu kvalitet usluge koju pružamo. Upravo zato partnerstva biramo promišljeno i razvijamo dosledno, sa jasnim ciljem i merljivim rezultatima. Saradnja sa Er Srbijom i kompanijom „Visa“ omogućava nam da kroz sinergiju različitih usluga ponudimo rešenja koja su prirodan deo svakodnevnog života i koja klijentima donose konkretnu korist. Naša ambicija je da upravo kroz ovakve inicijative budemo korak ispred njihovih očekivanja – istakla je dr Una Sikimić, predsednica Izvršnog odbora Alta Banke. Jedna od ključnih karakteristika programa „Elevate“ jeste mogućnost prikupljanja poena kroz širok spektar partnerstava i usluga, ne samo prilikom kupovine avio-karata. U saradnji sa Alta Bankom, program se dodatno razvija ka modelu koji povezuje putovanja i svakodnevnu potrošnju u jedinstveno korisničko iskustvo.
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