Check out our January newsletter!
January 2023
Tree Hugger HERALD
770-637-3707 | TreeServiceDigital.com
NEW YEAR, NEW YOU Let’s Hit Our New Year’s Goals!
The Thanksgiving turkey had been devoured, we’ve munched on Christmas treats, and the big man in the red suit already made his famous visit on Christmas Eve. We made it through the week between Christmas and the new year — when nobody knew quite what day it was. Then we got dressed up, and we rang in the new year! As we bid farewell to 2022 and look back on a year full of some challenges and many blessings, we welcome 2023. What goals have you set for yourself, both personally and professionally? According to multiple studies, most people set great resolutions for the new year, but by Jan. 19, they abandon them! In fact, research says that only 16% of individuals actually follow through with their goals. Why is this? In some cases, the goals may be unrealistic, and in other cases, those people setting them may not hold themselves accountable. But, more likely than not, those individuals didn’t plan, track, and review their goals. That's why I think it’s a great idea to broad-stroke your new year's resolutions. By this, I mean that if you break your goals down, you may be more likely to see better outcomes. In January, we are at the starting line, and we have a fresh slate ahead of us. If you set a goal that lasts the entire year, break it into a quarterly goal with a self-check-in, a monthly goal with another check-in, and weekly goals to keep yourself accountable and on track. By breaking your goals down like this, you are sure to set yourself up for success and make larger aspirations more attainable. For example, if you set out to lose 30 pounds before the holidays come back around in 2023, from an eagle’s eye view, this may seem like you’re biting off more than you can
chew. However, if you track your progress on a weekly, monthly, and quarterly basis with self-check-ins (and weigh-ins), you’re more likely to see progress, and more importantly, to not abandon the resolution when it feels too overwhelming. Here at Tree Service Digital, our mission statement and goal for 2023 is to help over 100 tree service companies to double or triple their sales from internet marketing. We will be checking in on our goal on a weekly, monthly, and quarterly basis to keep ourselves accountable. What are your goals for 2023, both personally and for your tree service company? When picking out resolutions, make sure they are attainable, and then set up an accountability plan to keep yourself on track! From our family at Tree Service Digital to you and yours, we hope you'll have a happy new year. Let’s make 2023 wonderful. Let us know how we can help you to reach your goals!
–Wesley Smith
TreeServiceDigital.com
Published by Newsletter Pro | www.NewsletterPro.com 1
AVOID THE JUNK MAIL LIST By Carefully Crafting Your Copy
Email marketing is one of the most effective, highest- converting, and scalable marketing strategies out there, but it also has one of the highest failure rates. Nothing is worse than seeing your hard work in the junk mail. But that’s precisely what happens when the polished email campaign that took you weeks to perfect gets filtered to the junk folder. It is estimated that 20% of global commercial emails do not reach a customer’s inbox. This number is even higher for email marketers in the U.S., who have the lowest deliverability rate of any country at 77%. Though it may feel a bit discouraging, it is still the most trusted method for business- to-business advertising! Aside from deliverability rates, there’s another issue — your customers aren’t reading your emails! In fact, 39% of consumers have 100 or more unread emails in their inboxes, and 20% report having over 1,000 unread emails. A 2021 study in March found that only about 17% of emails were opened, with a click-through rate of around 10%. It is important to note that your emails might be going to the spam or junk folder or ending up in the trash, and there may be a few reasons why. Spam Filters There are different criteria to assess incoming emails, and after looking at each factor, spam filters assign a spam score. The score determines if an email will pass through the filter — depending on the server — and that’s how it ends up in the customer’s inbox or spam folder.
One of the reasons your emails aren’t hitting the inbox may be that you’re using spam language. Certain words, codes, fonts, or images trigger these spam filters and, in turn, make the emails seem illegitimate. Subjects and Taglines Your subject and taglines have the power to make or break your email marketing campaigns. This is because your customers make a split-second decision about whether to open the email or not when they see your subject line. So it’s crucial to have a clear, strong subject line that draws their attention! After all, if no one opens your email, no one will click through it. Out-of-Date Email Lists If your email list contains addresses that no longer exist, have been disabled, or have full inboxes, your email provider may penalize you. This increases the likelihood of your emails ending up in the junk folder. An updated email list is the core of any email marketing campaign, and by maintaining it, you can create content and offers that reach your audience directly. It all comes down to carefully crafting your copy when sending successful emails. Think of it this way: If the email was sent to your inbox, what are the chances you would open it? If you wouldn’t, you cannot expect your customers to! A well-crafted business email can reach new customers, retain existing ones, and even make a customer purchase again and again.
2
TreeServiceDigital.com
Published by Newsletter Pro | www.NewsletterPro.com
SHOWING APPRECIATION IN THE WORKPLACE Through Encouragement and Consideration
Tangible Gifts A nice, personalized gift can be a display that you acknowledge your employee’s or coworker’s passions and preferences. When you really take time to converse with them and learn about their personal lives, the easier it'll be to choose a more meaningful gift that will bring them joy. Appropriate Physical Touch This language can be tricky, but it’s about respecting boundaries. A high- five, fist bump, pat on the shoulder, and a handshake are generally acceptable, but it is best not to assume. Everyone’s level of comfort differs, so always ask before initiating any type of appropriate physical touch. If you take the time to understand your employees’ preferred language of appreciation, you can communicate more meaningfully and positively.
Have you ever heard of “The 5 Love Languages” by Gary Chapman? It’s an incredibly popular book that identifies different ways individuals prefer to give and receive love. You can communicate more effectively with your partners, friends, and family by considering their personal needs and using the language that best speaks to them.
consider describing the situation you’re referring to, discussing the behavior you are looking to celebrate, and highlighting the impact of the behavior on you, the team, and the organization. Quality Time This language is all about receiving complete and focused attention. This means taking the time for mentorships, checking in meaningfully, and creating moments for teams to connect. For employees who value quality time, having dedicated time to connect and learn from their employers and coworkers can be significantly impactful as they feel seen and heard. Acts of Service Simply picking up an extra coffee for a team member or helping a coworker with a work task, shows that you care about their overall well-being — and it brings them joy.
But did you know you can apply these same principles to show
appreciation and encouragement at work? When you understand and use your employees’ preferred language of appreciation, your culture at work will significantly improve. Words of Affirmation A thank-you note or shout-out from a colleague is quite powerful, but it’s even more effective when it’s specific to an act or moment because it shows that you are paying attention to what matters. For your message to be clear,
Laugh
HAVE A
Until the 1940s, alarm clocks were a luxury few people in the English working class could afford. Unfortunately, these devices could be unreliable and caused people to miss appointments or oversleep. This ultimately gave birth to “knocker-ups,” the human alarm clocks people hired to wake them up. But knocker-ups didn’t just stand at their clients’ doors and knock to wake them. They became famous for using long poles to tap on clients’ second-story bedroom windows. Some even attached soft hammers or rattles to the ends of the rods to create a more startling sound when they tapped. BEFORE ALARM CLOCKS, KNOCKER-UPS HELPED PEOPLE How These Early Morning Heroes Roused the Sleeping
The most famous knocker-up, Mrs. Molly Moore, used a rubber tube as a make-shift pea shooter and pelted clients’ windows with dried peas! Whatever the method, a knocker-up wouldn’t leave until their client came out the door and headed to work, saving thousands of employees from a waking nightmare!
TreeServiceDigital.com
Published by Newsletter Pro | www.NewsletterPro.com 3
PRST STD US POSTAGE PAID BOISE, ID PERMIT 411
1185 Hightower Trail #501673 Atlanta, GA 30350 770-637-3707 TreeServiceDigital.com
Inside This Edition
1. 2. 3.
Hello 2023!
Why Do Emails End Up in the Trash?
The 5 Languages of Appreciation in the Workplace All About Knocker-Ups: England’s Human Alarm Clocks A Guide to Building a Customer Loyalty Program
4.
NEW YEAR, NEW APPROACH TO LOYALTY PROGRAMS!
Choose tactics that will encourage loyalty. Loyalty programs have to stay consistent, but customers still love originality! You don’t have to neglect any new business development because the right approach can introduce unique and different benefits that excite customers. Some examples to consider are: Premium service guaranteed 24/7 • Additional discounts when purchase milestones are reached • A point system • New benefits for referrals • Product protection with an active membership • Train your employees to be well-versed advocates. Taking the time to walk your employees through your loyalty program will guarantee they are confident in explaining and promoting it to customers. They will be more invested in your program if your employees know the perks, features, terms and conditions, and all the other essential information you’re trying to bring to light. If you’re looking to kick-start a brand-new loyalty program or want more customers to sign up for one in 2023, these tips will surely help! Achieve this, and your loyalty program will enjoy tremendous success.
The truth is that consumer loyalty is harder to find than ever. Consumers have more options available for any service or product they need, which is why businesses must set themselves apart from their competitors to retain customers. And a loyalty program may be the thing that makes you stand out from the rest! Loyalty programs have proven to grow customer retention and help reach new customers organically — and what business wouldn’t want that? Start with the customer experience. A positive customer experience promotes loyalty, retains customers, and encourages brand advocacy. This also allows companies to get feedback on what customers like and dislike. The data collected helps leverage key customer insights you can implement into any loyalty program. Decide which customers to target. Based on the feedback collected, you can categorize your customers according to your objectives. These can include, but aren’t limited to, customer profitability, volumes of purchases, location(s), and buyer types. If you recognize your demographic, you can tailor your loyalty program to them. This ensures that your customers like what they see and are more likely to return or refer a friend.
4
TreeServiceDigital.com
Published by Newsletter Pro | www.NewsletterPro.com
Page 1 Page 2 Page 3 Page 4Made with FlippingBook Ebook Creator