In other words, you need visual imagery in your direct mail pieces to create the kind of impact that you want. For this, it’s best to hire a graphic designer if you don’t already have one in-house. Don’t underestimate how important this is. 5 Key Tips To Electrify Direct Mail For Your Practice
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4 PRINT AND MAIL YOUR POSTCARDS
Once your direct mail piece is designed, it’s time to look for a printer. Businesses like Mail.com, ITI, and Vistaprint all offer printing services as do we. You’ll need to instruct your graphic designers to submit files for printing. Many printing services prefer PDFs or PNG files. For the least hassle, it’s best to have your graphic designer communicate directly with the printer. Eventually, you should get a proof back from the printer. A proof is a sample that allows you to see what the final product will look like. So, if you’ve ordered a postcard, then you’ll get a sample postcard with your design on it. Check for any misspellings and mistakes. You also want to check to see how the design looks. If you have changes to make to the design, make them and then send the new digital files to the printer. Repeat the process until you get a proof you like. Once you decide on a final proof, order your postcards and mail them out.
5 MEASURE THE RESULTS OF YOUR DIRECT MAIL PIECE
Creating and sending out your direct mail represents only one side of the coin. You need to know if it is an effective marketing piece. In order to determine this, you’ll need to add something to the piece to allow you to measure its effectiveness. In other words, are people contacting you because they received your direct mail piece? Or is there another reason why so many people are calling your physical or occupational therapy business? A couple of methods work to reveal the nature of the calls you’re receiving. First, you can create a special phone number and put it on your direct mail pieces. The only people who have that phone number should be the people who received your direct mail piece. Track the number of calls you get on that phone number. Another alternative to this is to put a special code on the mailer. When people call in, you can ask them how they heard about you. If they give you the code, then you know they’re responding to the direct mailer. The same holds true if the call-to-action on your mailer asks people to bring the postcard to the office with them. Second, if you get an uptick in reactivated patient numbers or doctor referrals after you send out the physiotherapy direct mail piece, then there’s a good chance these are coming from your mailer campaign. Third, compare your original list of recipients with the names of the responders. You should see a strong correlation between the list and the people who responded to the offer.
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