Choosing the Right Charity
How Your Business Can Give Back the Right Way
FIND HUMAN CONNECTIONS The most powerful charity work your business can support is a cause that stems from the needs and passions of people connected to your work. Maybe a member of your team lives with a disability or a significant number of your customers face social, cultural, or economic challenges. Putting time, money, and effort into supporting a reputable organization that helps the people and communities connected to your business is one of the best ways to show you care.
CHECK CREDENTIALS Good intentions only go so far. To really make your charity efforts count and ensure your donations are used appropriately, you need to do some research. Thankfully, organizations like the Better Business Bureau, Charity Watch, and GuideStar. org keep data on IRS-registered charities, making it easy to see which groups are reputable. In general, you should look for organizations that have a great track record of transparency and make all of their financial information readily available. REMEMBER THE ‘WHY’ If you’re just looking for a tax write-off or good publicity, charity efforts are going to feel hollow and frustrating. More than anything, philanthropy should involve a cause your business is passionate about — no matter how big or small. Taking the time to remind yourself why you’ve chosen to support a particular cause will keep you from losing sight of what giving back is all about.
We believe that small businesses can have a positive impact on local communities and the wider world. A successful charity campaign can make a world of difference for people in need, especially over the holidays. But not all charitable organizations are created equal, and supporting the wrong organization can do more harm than good. Here are some tips on finding the best fit for your business. ALIGN MISSIONS When narrowing down the thousands of local and national charities you have to choose from, comparing the mission statements of these organizations to your own is a great place to start. Charities that align with or complement your own goals as a business are natural partners. Still, while matching big-picture goals is a great start, you also need to make sure your chosen organization aligns with the heart and soul of your business: your employees and customers.
Meet Dio Landeros
A Director of Sales Who Cares About Customer Experience
Dio Landeros joined All-Clean! in August as our new director of sales. Though he’s only been here a relatively short time, he’s already made a serious impact on the way we approach sales and customer service. “I come from a hospitality background,” Dio says. “I went to school at UNLV and was part of the team that opened the Bellagio in Las Vegas. One of the things that drew me to All-Clean! was their
from our great services just as much as homeowners do, so it’s a win for everyone involved.”
No matter the property involved, Dio believes that a high standard of service and a focus on customer experience is crucial to growth and long-term success. “The sales process doesn’t stop when a deal is closed,” he says. “We want customers who will be with us for as long as they are in the area, and that means delivering an experience worth raving about. Happy customers are the best weapons in a salesperson’s arsenal.” Outside of work, Dio is an avid traveler and has visited over 40 countries. “It’s impossible to pick a favorite place,” he says. “But if I were going to move anywhere in the world, it might be Berlin.” In addition to his globe-trotting, Dio enjoys wine tasting and dining. Bringing a world-class, hospitality-focused approach to exterior washing has always been one of our goals. In Dio Landeros, we’ve found the person who can help us achieve it.
focus on customers, which is basically unheard of in this industry.” Of course, we didn’t just hire Dio to compliment us on where we’re at; we hired him to take us to the next level, and he’s been doing just that. In addition to providing great advice to our sales team, Dio has been pursuing lots of new business for us. “I’ve been reaching out to multi- family and commercial properties, because I see them as a big growth opportunity for us,” he notes. “These property owners stand to benefit
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