PMR PARTNERS WITH LOAN OFFICERS TO HELP THEM ACCELERATE THEIR BUSINESS IN A DIGITIZED WORLD
BY CORY SWAIN
The life of a loan officer can be demanding. They must navigate a growing field of digital channels to reach and assist their network of clients, potential clients and partners. Putting together a strategy and carrying it through is a Herculean task that never ends. But imagine having to carry this work load alone – especially during this difficult time when we rely on technology more than ever.
Here are some emerging trends and new rules of engagement we will focus on so our loan officers can seize every opportunity that comes their way.
Farewell to traditional home-buying season?
To say the mortgage industry is unique is an understatement. Buying cycles for homes are measured in years, not days or months. These
cycles can be turned upside down at a moment’s notice, as we all witnessed this year. The pandemic-related restrictions and economic fallout forced tectonic shifts, leading to an active market during
At PMR, we valueoperational excellence in everything we do – from rapid loan turnarounds to total marketing support for our loan officers.
As we enter a New Year in 2022 with high hopes for a brighter future and broader economic recovery, we recognize that digital marketing and other new solutions will be invaluable.
what was once traditionally quieter months.
We make adjustments on the fly so our loan officers won’t feel flat-footed when a sudden change occurs.
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