Strength through automation
We fuel these platforms with educational guides for first-time homebuyers and veterans. We also provide a comprehensive education campaign on attractive lineups like the down payment assistance program.
At PMR, weappreciate the importanceof automation and put as many of these tools in the hands of our loan officers.
Strategically implemented, our automation works for loan officers so they can focus on the important stuff.
Loan officers can distribute other lead magnets like a quick rate form and custom calculators that help their clients visualize data on what their dream home will cost.
For instance, we offer automated, social media marketing through the OB Social Publishing app, Comergence. Our loan officers can run a first-class, custom campaign or select from a robust library of content that will capture the attention of the audience with little work on their end. As a bonus to this intuitive automation, our loan officers are also reminded to call clients or take notes. The system is also designed to launch robust email drip campaigns that optimizes lead nurturing. It’s also worth noting that the developers behind Surefire have nearly two decades of industry experience, and are privy to the exact challenges that are presented to loan officers on a daily basis. By design, the system enhances the mortgage marketing experience from end to end, therefore enhancing production of our loan officers
We do not underestimate the potency of loan officer pages that connect customers directly with members of our team. We capture important data, too, that categorizes leads, ensuring they are referred back to loan officers no matter what. We retarget traffic on the loan officer’s behalf as well. Once a user hits your landing page, we’re retargeting them for weeks via Google’s display network. This year reinforced what we already know: the mortgage industry is unique and governed by rules that constantly change. Whether you’re new to the business or have been at it for years, you see first-hand the behavior of buying cycles. Sometimes, it can take years to grasp the ebbs and flows of the market’s direction.
You also understand the value of strong referral partner relationships.
State-of-the-art website and lead generation
And we know how much any loan officer would welcome how strongly we support marketing efforts, especially since related regulations are layered and complex.
PMR operates a powerful, user-friendly website with a focus on inbound marketing.
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