GET MORE HIGH-QUALITY CUSTOMERS 3 TIPS FOR QUALIFYING LANDSCAPE LEADS
2. Create an introductory video. Film a video where you share your price ranges, typical timelines, and process milestones, then either add it to your website or email it to clients before scheduled phone calls. If they aren’t on board with those basics, cancel the call and spend your time on better leads. 3. Empower your salespeople. Remind your sales representative that they can and should say no to would-be clients who seem like bad fits. This will ensure you don’t end up losing money or going outside of your expertise to make the client happy.
It’s May and the sun is shining, so your phone is probably ringing off the hook right now — everyone wants a landscaper! Unfortunately, not all landscape leads are created equal . The last thing you want is to send one of your crew out to every property and waste valuable time on half of them. That brings us to the question of the season:
How do you sift through your huge pile of calls and emails to find the Hell Yes Customers who are actually worth meeting with?
The answer is lead qualification. You need to have a system in place that will qualify leads on the phone or even before they call so you don’t waste valuable time and money. Here are three ways to weed out bad fits and make sure you’re allocating your limited resources wisely. 1. Turn your website into a lead qualification machine. Most landscapers think of their website as a brochure, but brochures are more about education than selling! Your website should sell for you. Think of it as a business development representative who qualifies leads before you even talk to them. To make this happen, add pricing pages and calculators to help clients understand whether your services are in their budget. These pages will save you from teaching landscape 101 over the phone.
Scan now to register for ‘The Landscaper’s Guide to Advanced Lead Qualification’ webinar!
Saying “No” to customers is HARD, but we have your back. Jack can teach you exactly how to handle tough conversations and home in on high-quality leads. To learn directly from him at our upcoming webinar, scan the QR code on this page. You won’t believe how much you can learn for just $47.
5 Podcasts to Boost Your Business Growth
‘Smart Business Revolution’ — Want more B2B clients? Then you might want to hear free, shared wisdom from some of the best, brightest, and most intriguing business minds in the world. Hosted by our very own John Corcoran, he’s interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. ‘BizChix’ — “BizChix” is catered specifically to women entrepreneurs and hosted by business coach and strategist Natalie Eckdahl. The episodes mix business and advice and training with on-air coaching calls and interviews. If you’re looking for specific tips like how to pivot your client base or get in the hiring mindset, this podcast will be a perfect fit for you. ‘Wisdom From the Top’ — Hosted by Guy Raz of “How I Built This,” this podcast expands beyond business leaders to glean leadership tips from all fields, including army generals, scientists, and reporters as well as CEOs. As the podcast’s description puts it, “You’ll hear accounts of crisis, failure, turnaround, and triumph, as the leaders reveal their secrets on their way to the top. These are stories that didn’t make it into their company bios, with valuable lessons for anyone trying to make it in business.” We’re Listening — Are You?
All of these podcasts are available on Spotify, Apple Podcasts, and a variety of other platforms. ‘How I Built This’ — Have you ever wondered what it was like behind the scenes in the early days of Coinbase? What about Expedia, Mailchimp, or Ben & Jerry’s? The “How I Built This” podcast from NPR dives into all of those stories and more during fascinating interviews with founders and CEOs. Find out what hurdles they faced, how they overcame them, and what lessons you can steal to level up your own business.
‘Entrepreneurs on Fire’ — This award-winning podcast is hosted by author and thought leader John Lee Dumas. On it, he interviews entrepreneurs like Tony Robbins, Seth Godin, Gary Vaynerchuk, Barbara Corcoran, and Tim Ferriss and extracts business tips for you. Tune in for episodes like “How to Raise $400 million on the Internet and Build a FinTech Business with Jilliene Helman” and “Earn More with LinkedIn Sales Navigator with Julbert Abraham.”
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