The Blue Book
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Company Resource Guidebook
Our Mission To be a trusted partner to the real estate agents who choose to build their business with us. We are committed to being a consistent resource and a solutions-driven support system, empowering agents to achieve professional success without sacrificing personal balance. Through world-class training, responsive leadership, and a collaborative culture, we strive to create an environment where agents can thrive, grow, and sustain a fulfilling life both in and out of real estate.
TABLE OF CONTENTS -1- Company Directory and Service Emails -2- Compensation and Fees -3- Core Tech Essentials -4- Core Business Services -5- Coaching & Training -6- Listing Marketing & Client Tools -7- Lead Gen and FollowUp -8- For Your Convenience -9- Operational Toolkit -10- Lead Programs -11- Accounting -12- Company Culture & Community Involvement -13- Miscellaneous Tools, Resources, and Benefits
-1- Company Directory and Service Emails
Company Directory Our staff's number one goal to support you and your business needs. We're ready to help whenever the need arises!
GARRETT GROCE Broker/Partner m: 706.905-8980
STEVEN ARMSTRONG Broker/Partner m: 706-570-9767
PAUL FINCHER Broker/Partner m: 706-617-0100
LEE HARRIS K&P Auburn - Broker/Partner m: 706.905-8980
HUNTER PATCHIN Director Agent Development m: 706-325-3537
MIKE FOLEY Managing Broker Phenix City, AL m: 706-289-7653
TODD ANDRAE Senior VP, Broker Operations m: 706-987-0125
KATT BARRY VP -Agent Services m: 706-570-8732
MIMI FOUNTAIN Director - Accounting m: 706-566-7457
MERRITT PRYOR Associate Broker/ Relocation & Licensing m: 706-442-3039
CHENISE PETERSON Agent Administration o: 706-256-1000
REESE ELLISON Coordinator - Marketing m: 706-570-9576
LEIGHANN DICESARIS Director- Marketing m: 334-991-0512
GREG KILBURN Coordinator - IT m: 706-570-1631
SAVANNAH STEEDLEY Accounting
ASHLEY MRAZIK Transaction Mgmt m: 706-393-6494
MAYMIE DEMAYO Transaction Mgmt m: 404-908-3620
BENNETT COUNTS Photography
ASHLYN TURNER Marketing
Company Directory Property Management and Commercial Staff
Carson Cummings Partner - Commercial
Shellie Harmon Office Coordinator
Tara Griffith Client Relationship Manager
Melanie Mitchell Customer Relations Coordinator
Abbey Brown Customer Relations Coordinator
Leyda Martinez Leasing Coordinator
Wendy Elliott Accounting Coordinator
John Adams Maintenance Coordinator
Nyeemah Bey Leasing Coordinator
Danny Patterson Property Manager
Sky Murray Property Manager
Carrie Burford Property Manager
2025 Agent Advisory Board
O U R A G E N T A D V I S O R Y B O A R D • Serves as an additional layer of agent care/support • Voices concerns or ideas to leadership team • Is a sounding board for future company initiatives and projects • Weighs in on market and competitive issues facing agents
Morgan Amos Chair
Mike Foley
Matt Horne
Mary Etchison
Angie Hancock
Lisa Boswell
Monroe Davis
Kari McWhorter
Patti Simkins
Leonard Orenstein
Kelly Johnson
Brad Baker
Britta Oliver
Agent Service Emails Marketing@kpdd.com • On Demand marketing requests (flyers, logos, etc.) • Branding and marketing questions • Logos and company collateral • Signs/Riders • Business Card Orders
Frontdesk@kpdd.com • Sign request for signs • Lockbox Pickups • Copies/Fax/Earnest Money • Conference rooms reservations
Matterport@kpdd.com • Matterport Requests
Tech@kpdd.com • Tech Issues/Support • Issues with MLS syndication • Zillow or other site issues
• Drone Requests • Zillow Showcase
Recruiting@kpdd.com • Refer an agent to K&P
Accounting@kpdd.com • Accounting or commission questions • Agent account questions • Earnest Money Requests/Questions
Partner Service Emails
legal@kpdd.com • Provided by GSH Attorneys and LongLeaf Title Co • Title questions • Questions regarding probate etc. • Questions regarding closing timelines • Law/Legal Inquiries
mortgage@kpdd.com • Provided by Synovus • Loan/Financing Questions • Preapproval Requests
emnipper@2-10.com • Home Warranty
Company Locations and Contacts
K&P Headquarters 5670 Whitesville Rd. Columbus, GA 31904 706-256-1000 info@kpdd.com K&P Commercial 1025 1 st Ave Columbus, GA 31901 706-256-1500 Shellie Harmon shellie.harmon@cbckpdd.com K&P Phenix City 4200 Summerville Rd Phenix City, AL 36867 706-256-1000
Mike Foley mike.foley@kpdd.com
Kennon & Parker Alliance (Auburn) 2021 S College St Ste A Auburn, AL 36832 334-821-7722
Lee Harris lee.harris@kpdd.com
K&P Property Management 5650 Whitesville Rd. Columbus, GA 31904 706-327-2255
Garrett Groce garrett.groce@kpdd.com
-2- Compensation and Fees
A single, accelerated commission plan.
Our split schedule rewards agents by allowing them to increase their splits as they increase their production, up to a 90% split. Additionally, once a new split level is attained within our locking range (1-8), it will never be reduced…up to 80%. Splits are calculated at the end of each quarter based on the previous 12-month period. Agents in levels 9-13 will ‘float’ up or down depending on their production, but will never drop below 80%. New licensees will receive full support for each and every transaction and upon reaching $50,000 in AGC will graduate from 65% to 71%.
AGC - Last 12 Months
AGC - Last 12 Months
Level
Split
NA 1 NA 2
$ -
$24,999 $49,999 $49,999 $74,999 $99,999 $124,999 $149,999 $174,999 $199,999 $249,999 $349,999 $474,999 $674,999 $999,999
60% 65% 70% 71% 72% 74% 75% 76% 78% 80% 82% 84% 86% 88% 90%
New Agent
$25,000
1 2 3 4 5 6 7 8 9
$ -
$50,000 $75,000 $100,000 $125,000 $150,000 $175,000 $200,000 $250,000 $350,000 $475,000 $675,000 $1,000,000
Locking Split Zone
10 11 12 13
Floating Split Zone
Clear, fair fee structure with no surprises. CB/KP Royalty Fee: 4% or 6% CB K&P Royalty Fee. ( 4% for CSG agents over $100k in AGC) *CAPPED AT $7500 per year for residential agents and $10,000 for commercial agents. Monthly Admin Fee - $100 Monthly Administrative Fee (covers E&O and core operating expenses) Transacation Fee - $55 per transaction fee (covers the direct deposit, audit /compliance, and Dotloop)
Compensation / Fee Details. ROLLING FOUR QUARTERS Split levels and Pacesetter Perks Status are assessed at the end of each quarter, looking back at the total of the four previous quarters. This means that your total AGC at as of close of business on the last day(s) of March, June, September, and December will the be number that dictates your split level for the following quarter. LOCK AND FLOATING ZONES Split zones up to zone 8 are locking split zones, meaning that once they are attained, the agents split zone will not go back below that level regardless of production. On split zones 9 and up, production must be maintained, or the agent’s split zone can be reduced but no more than one zone per quarter, potentially back down to zone 8. PACESETTER PERKS Pacesetter Perks Status is achieved at $100,000 in AGC in the rolling 4 quarter period and provides agents with the following benefits: • No Charge for Transaction Management • No Charge for Social Media Management • CB/KP Marketing Royalty Fee is reduced from 6% to 4% (Columbus Office Agents Only) CB/K&P ROYALTY FEE The 4% or 6% CBKP Royalty Fee is charged on the top line commission dollar and is thus, shared by the company. This fee is capped at $7500 per annual year (January – December) for residential agents and $10,000 for commercial agents. AGENT PRIMARY RESIDENCE Agentswillnot be charged a commission on the purchase or saleof their personal primary residence.This applies to any agent who has earned over$50,000 in AGC in the last 12 months and may be used twice every24 months. AGENT INVESTMENT PROPERTIES Ifan agenthasproduceda minimum of$50,000 in AGC then the agent’ssplit on the purchase or saleof investment properties shall be 90% of the agent’s ownership portion of the investment property. The portion owned by another partnershall be at the agent’s assignedplan to split. Allother fees,including the CB franchisefeeand transaction fee, shall apply.
QUESTIONS: paul.fincher@kpdd.com OR steven.armstrong@kpdd.com
Recruiting Bonus Program
RECRUITING BONUS PROGRAM As a Coldwell Banker KP agent, your experiences in the field and in your daily life are an ideal opportunity to identify fantastic people to work with, and we want to reward you for your efforts! Incentives for helping grow our team are as follows: SPONSORING A NEW AGENT CB KP agents that are the procuring cause of a new agent (newly licensed or less than $1,500,000 in verified volume) joining CB-KP will receive the first $1000 in company dollars generated by the agent that they have referred. SPONSORING AN EXISTING AGENT CB KP agents will receive $1,000 for sponsoring an experienced agent (more than $1,500,000 in verified volume from the previous 12 months) to CB KP, plus an additional $500 for each million dollars of that agent’s verified production volume in prior year. The incentive is paid once the agent’s license is associated with CB KP. Example: Agent is the procuring cause of an experienced agent transferring to CBKP with a verified volume of $6,000,000 in the previous 12 months. $1,000 (initial bonus) + $3,000 (production bonus) = $4,000 at the time of signing with CBKP. LIFETIME PROFIT SHARE In addition to receiving the immediate recruiting bonus, CBKP agents will be eligible for a bonus that is equal to 1% of the referred agent’s AGC for that agent’s entire career with CBKP, and as long as the sponsoring agent is affiliated with CBKP. This program is subject to CB corporate rules and limitations. Example (recruit $5 million producing agent): $1000 (sign on bonus) + $2500 (prev production bonus) = $3500 to recruiting agent PLUS $1,500 per year in profit share ($150k yr GCI)
-3- Core Tech Essentials
WHAT IS FOLLOWUP BOSS? FollowUp Boss (FUB) is a top-rated real estate CRM designed to help agents manage their sphere, convert leads, and stay in touch with their database. It keeps all your contacts, communications, and follow-up tasks in one easy-to-use system. HOW MUCH DOES IT COST? FollowUp Boss typically costs $50–$60/month for individual agents. K&P provides FUB at no cost to the agent. WHERE: https://kpdd.followupboss.com WHY USE FOLLOWUP BOSS? A healthy real estate business depends on a strong and organized sphere of influence (SOI). FUB makes it easy to manage, classify, and stay engaged with your contacts. It also integrates with platforms like Zillow, RealScout, and CINC , automatically pulling in new leads and triggering smart follow-up sequences via text, email, or calls—so no opportunity slips through the cracks. HOW DO I USE FOLLOWUP BOSS? Log in with your @kpdd.com email. Start by importing your contacts, assigning tags, and setting up Smart Lists to prioritize daily outreach. You can use the desktop version or the mobile app to manage leads and tasks on the go
FUB Help/Training Center
https://help.followupboss.com/
Need an account or additional training? hunter.patchin@kpdd.com
Dotloop
WHAT IS DOTLOOP? Dotloop is K&P’s digital transaction management system. It lets you create, edit, share, e-sign, and store real estate documents—all in one streamlined platform. It simplifies contract workflows and keeps everything organized in the cloud, from listing to close. HOW MUCH DOES IT COST? Dotloop Premium typically costs $31.99/month (or more for team/broker versions). K&P provides Dotloop at no cost to the agent. WHERE: https://www.dotloop.com WHY USE DOTLOOP? Dotloop saves you time and eliminates paperwork headaches. You can write offers, share disclosures, and get signatures from any device—without printing or scanning. It also ensures compliance by giving our staff real-time access to review and support your deals as they progress. HOW DO I USE DOTLOOP?
Log in or sign up at dotloop.com using your @kpdd.com email. Training and support are available if you need help getting started .
Need help or additional training? katt.barry@kpdd.com
Google Workspace
WHAT IS GOOGLE WORKSPACE? Google Workspace is K&P’s communication and productivity suite. It includes Gmail, Calendar, Drive, Docs, Meet, and more—everything you need to run your business, stay organized, and collaborate with clients and teammates seamlessly. HOW MUCH DOES IT COST? Google Workspace typically costs $30–$35/month per user when purchased individually. K&P provides Workspace access at no cost to the agent. Where: https://mail.google.com WHY USE GOOGLE WORKSPACE? It’s your all-in-one business hub: email, file storage, video calls, calendars, documents, and more—all connected under one login. Best of all, Workspace integrates with other key K&P systems like FollowUp Boss, RealScout, Workvivo, and Dashing—saving time, reducing duplication, and making your workflow more efficient. HOW DO I USE GOOGLE WORKSPACE? Log in at mail.google.com using your @kpdd.com email address. You’ll have access to a full suite of tools tailored for real estate professionals—including shared drives, company templates, and collaboration tools to keep your business moving.
Gmail: Your email account that syncs with other systems
Docs: Word-style, full feature online word processor
Calendar: Your calendar to keep up with you schedule
Sheets: Google’s online version of Excel
Drive: Enjoy enhanced cloud storage
Slides: Google’s online version of PowerPoint
Forms: Create fillable forms or surveys that can be shared to collect responses
Meet: Need a video conference? Meet can do it
Need help or additional training? tech@kpdd.com
WorkVivo
WHAT IS WORKVIVO? Workvivo is our internal communication and engagement platform—think of it as a business version of Facebook, built specifically for our company. It’s where agents stay connected, share knowledge, and access key resources. You can: • Post listing needs or buyer wants • Ask for and share vendor or lender recommendations • Crowdsource help from other agents • Livestream or replay training sessions • Search for HOA docs and other important files Workvivo is typically only available at the company level and isn’t priced per user, but comparable communication platforms range from $60–$80/month . K&P provides Workvivo at no cost to the agent. WHERE: https://kennonandparker.workvivo.us WHY USE WORKVIVO? It keeps you plugged into everything happening across the company—sales tips, team needs, updates, and more. It's a one- stop shop for staying informed and connected without getting • Get real-time company updates HOW MUCH DOES IT COST?
lost in group texts or missed emails. HOW DO I USE WORKVIVO? Log in using your @kpdd.com email address.
Download the mobile app for the best experience and turn on notifications so you never miss a post, shout-out, or update
Need an account or additional training? hunter.patchin@kpdd.com
What is Dashing? Dashing is our internal agent metrics tracking platform. It gives you a clear view of your personal performance—tracking closings, production, and where your business is coming from—so you can make informed decisions and grow smarter. How much does it cost? Comparable KPI tracking platforms can cost $30–$80/month . At Kennon & Parker, Dashing is provided to all agents at no cost. Where: https://dashing.kpdd.com Why use Dashing? You can’t improve what you don’t track. Dashing automatically pulls your performance data and visualizes key business trends without requiring manual entry. By classifying your source of business, you’ll gain powerful insight into what’s working and where to focus your efforts next. How do I use Dashing? Log in with your @kpdd.com email address using Google verification. Your key metrics will appear automatically. Be sure to classify the source of each transaction (bottom of the page) to unlock valuable historical reporting that reveals which lead sources and activities have been most productive.
Need help or additional training? todd.andrae@kpdd.com
Value of Core Tech Essentials
$828 /year
$317 /year
$314 /year
$720 /year
$600 /year
Monthly Value: $231 Annual Value: $2780
Why These Platforms Matter The true value of these tools isn’t just in their cost—it’s in the time they save, the clarity they provide, and the results they help you achieve. Each platform has been carefully vetted by our leadership team and chosen because it drives productivity, improves efficiency, and helps agents close more business with less friction. We call them “essential” because when used well, they create more freedom in your day and more money in your pocket.
-4- Core Business Services
Full Service Technical Support
TECH SOLUTIONS
WHAT? Our in-house IT & Tech Solutions Department is a powerful, full-spectrum support team dedicated to solving problems, building tools, and keeping you running efficiently across all tech platforms. They provide hands-on help, proactive support, and custom development for: • Computer and device troubleshooting (laptops, desktops, phones, tablets) • MLS access, syndication, and integration issues • Website support and updates (agent sites and company platforms) • Cloud storage, backup systems, and file organization • Hardware setup (printers, scanners, routers, etc.) • Mobile device syncing (email, calendar, MLS tools) • Custom reporting dashboards and business insights • Internal and agent-facing app development • Troubleshooting for company tech tools like Dotloop, RealScout, FollowUp Boss, etc. • Streamlined onboarding and tech adoption for new tools WHY USE IT? This is one of the most valuable services we offer. It empowers you to stay productive, minimize downtime, and stay focused on your business — not your tech. • Rapid response and expert troubleshooting • Custom solutions to improve workflows • Increased efficiency across your business • Accurate and effective MLS syndication • Clean, targeted lead generation lists scrubbed for success • Seamless integration across platforms • Constant pursuit of new tools and smarter systems • Innovation through automation, custom apps, and smarter data use
TODD ANDRAE SVP Operations
GREG KILBURN AGENT SUPPORT - IT
HOW? Accessing support is simple: Submit a request through our internal ticketing system or email the team directly Schedule one-on-one support sessions as needed (in-office or remote) Request assistance for anything tech-related — no question is too small Collaborate with the team on ideas, reporting tools, or tech development Let them optimize your business while you stay focused on your clients COST? Free. All services are included for K&P agents and staff at no charge. No hidden fees. No limits.
Need help? Email us: tech@kpdd.com
Transaction Management
Transaction Management Team
WHAT? A full-service transaction coordination program designed to support agents from listing or offer through closing—whether you're working with buyers or sellers. HOW? For Sellers: We begin by managing the logistics of taking the listing—picking up and dropping off the lockbox, preparing documents, and entering the property in Navica/Matrix.
MAYMIE DEMAYO Transaction Mgmt m: 404-908-3620
ASHLEY MRAZIK Transaction Mgmt m: 706-393-6494
KATT BARRY VP -Agent Services m: 706-570-8732
Then, we implement a consistent communication plan that includes a welcome email, a showing feedback log, and biweekly updates with market stats and showing summaries. Once under contract, we manage everything through closing: • Dotloop file management • Communication with all parties • Post-closing paperwork and earnest money follow-up FOR BUYERS: We handle the heavy lifting: • Offer loop creation • Counteroffer tracking • Document distribution to attorneys, lenders, clients, and agents • Vendor coordination and closing scheduling • Lender follow-up and pre-closing reminders • Post-closing documentation • If you just need help writing and submitting an offer, we offer a simplified service for that too. COST? $195 – Full-service coordination (Buyer or Seller side, due at closing) $50 – Offer written and loop created only (Buyer side, billed immediately) TC SERVICES ARE FREE FOR AGENTS THAT HAVE ACHIEVED PACESETTER STATUS WHY? Because your time is better spent building relationships and closing deals—not chasing paperwork. This service provides peace of mind, eliminates administrative stress, and ensures your clients have a smooth, professional experience. It’s also customizable to fit the unique needs and workflow of every agent.
To learn more or get started with Transaction Management email: katt.barry@kpdd.com
Full Social Media Management
WHAT? Full-service social media management to help agents build a powerful, consistent brand across platforms—without the time drain of managing it themselves. This is service is over and above complimentary on-demand marketing requests. HOW? It starts with a personalized branding consult where we define your look, tone, and marketing goals. From there, we take over the heavy lifting: Creation of branded social templates and content 2–3 engaging posts per week across major platforms “Just Listed,” “Just Sold,” and custom as-needed posts Support with videos, reels, and short-form content Assistance with listing photography and brand shoots as needed Whether you're a content collaborator or prefer a hands-off approach, we'll adapt to your style and workflow. COST? $150/month FREE for agents who’ve achieved Pacesetter status WHY? In today’s real estate market, your digital presence is often your first impression. This service ensures you’re consistently showing up online with polished, professional content that reflects your brand and drives engagement—while saving you time and effort. It’s one more way we invest in helping you grow your business
Marketing Management Team
LEIGHANN DICESARIS Director- Marketing m: 334-991-0512
REESE ELLISON Coordinator - Marketing m: 706-570-9576
ASHLYN TURNER Marketing Specialist
To learn more or get started with Social Media Management email: marketing@kpdd.com
Client Follow-up Program
Initial Direct Contact Campaign (6+ months)
EOY
Day 1
Day 3
Day 14
Day 30
Day 45
Day 90
Day 180
CD
Call from Thank You Request
Thank You
Homestead
Condition Check in
6 mo. follow-
up
Agent
Reviews
from KPDD
Reminder
Stmt
Calendar
1 to 1 email 1 to 1 email
Letter & Gift
Calendar
RECURRING 5+ yEAr
Free Your Mind from Follow-up Failure
Purchase Anniversary (Ltr/Reminder)
TPMCO Mailings
• One to one email to clients for 6+ mo sent on your behalf • Calendar reminders in your calendar to follow-up on important dates • All you do is fill out intake form at closing and we do the rest • Market Snapshots sent every quarter • Closing Anniversary Calendar Reminders and Auto Follow-ups • Past Clients are kept in an accessible database for your farming initiatives • Contact Ashley.Mrazik@kpdd.com to sign up!! Basic $25 Contact+ $100
Recurring Follow-up For 5 years
Market Snap Shots (Every qtr)
Quarterly Newsletter
Imprev Holiday Emails/Drip
Client Birthday (Gift/Reminder)
TPMCO Mailers (Every qtr for 5 years) Imprev Drip Campaigns (forever) Direct Email Campaign (5 yr) Agent Calendar Reminders (forever) Market Snapshots (Every qtr for 5 years) Yearly Email on Closing Anniversary for (5 years) Letter On Closing Anniversary
- 5 - Coaching & Training A 3 0 + Y E A R L E G A C Y O F T R A I N I N G T H E A R E A ’ S T O P R E A L E S T A T E A G E N T S
Coaching & Training
Training is at the core of our company’s legacy. For decades, we’ve set the standard in agent development, producing many of the top-performing agents in our market. We believe consistent, high-quality training is the foundation for lasting success in real estate.
Classroom Training
Coaching & Accountability
Agent Development (AD) Meetings
On Demand
Hunter Patchin Director of Agent Development
STRUCTURED ONE-ON-ONE COACHING/MENTORING All agents have unlimited access to one-on-one coaching with our leadership team, tailored to their individual goals. Sessions may cover business planning, team building, scaling, lead generation, and service best practices. ACCOUNTABILITY GROUPS Small, agent-led groups meet regularly to set goals, track progress, and support one another. While peer-driven, these are company-facilitated to ensure structure and alignment with brokerage objectives. AGENT DEVELOPMENT MEETINGS Twice a year, leadership meets with every agent to review their personal and professional goals. These meetings help the company identify meaningful ways to support each agent’s growth. UNLIMITED CE / CLASSROOM TRAINING We offer frequent in-person CE classes at no cost, along with unlimited online CE through our partnership with Barney Fletcher—all free to our agents.
WHAT? We are proud affiliates of The CE Shop , a leading online provider of real estate education. Through this partnership, agents can access discounted continuing education (CE) courses , as well as pre-licensing and post- licensing courses for multiple states. WHY? This gives our agents and recruits a flexible, affordable way to stay compliant with license renewal requirements and even begin or expand their real estate careers in other states. Whether you're renewing your license or helping a team member get started, we’ve got you covered.
HOW? Just visit: https://kpdd.theceshop.com/ . Courses are 100% online and available 24/7, allowing you to learn at your own pace. We recommend CE Shop for its user- friendly platform, relevant course content, and proven track record. COST? Agents receive an exclusive discount through our link. Pricing varies by course and state, but the discount is automatically applied at checkout.
-6- Listing Marketing and Client Tools
Sellers Guidebook and Materials
WHAT? The Seller’s Guidebook is a professionally designed, customizable booklet that includes your value proposition, FAQs, the selling process, marketing strategies, and key brokerage advantages. It’s a high-impact tool to help secure
listings. HOW?
On Demand Marketing Content WHAT? communicating your value, setting expectations, and addressing seller concerns before they arise—all in a polished, professional format. COST? Free to all agents. Printed copies may have small charge Email marketing@kpdd.com with your branding and contact info. Our team will customize the guide for you and provide a digital version or printed copies for your listing presentations. WHY? It helps you stand out in listing appointments by clearly
On-Demand Marketing Requests — Need a flyer, open house promo, or digital content? Our in-house marketing team is ready to help. HOW? Simply email your request to marketing@kpdd.com. Whether it's printed materials or digital assets, we’ll take care of it quickly and professionally. WHY? To save you time, elevate your brand, and keep you focused on what matters—serving clients and closing deals. COST? Completely free for all agents.
& Drone Photography
WHAT? In-House Matterport & Drone Services
Professional-grade visual marketing tools including 3D Matterport tours and aerial drone footage , captured and edited by our in-house media team. Photos included with Matterport. WHY? • Increase Buyer Engagement: Listings with 3D tours and aerial views get more clicks, longer viewing times, and higher buyer confidence. • Showcase Unique Features: Highlight your home’s layout, land, views, and location in a way photos alone can’t. • Speed Up the Sale: Enhanced visual content leads to faster decision-making and more qualified showings. • Maintain Quality & Control: By keeping media production in-house, we ensure fast turnaround, consistent branding, and premium quality.
Greg Kilburn Matterport Pro FAA Drone Pilot
HOW? • Our in-house team schedules and captures Matterport 3D walkthroughs and high- definition drone footage . • We handle all post-production editing to deliver polished, web-ready assets. • Media is uploaded directly to your listing platforms, including MLS, Zillow, and social media. COST?
• Matterport Tour Only: $150 • Drone Footage Only: $150 • Bundle (Matterport + Drone): $275 • Travel fee may apply
To schedule or for more info: matterport@kpdd.com
WHAT? An enhanced listing experience available to K&P listings with next-generation visuals and features designed to captivate buyers and maximize visibility. Zillow showcase listings statistically sell faster and for more money. Plus, you can generate leads from the listing. WHY? • Better Buyer Connections: Includes a prominent contact button for prospective buyers to easily reach your agent that essentially blocks premier agents from connecting with your leads. • Stand Out in Search: AI-powered immersive visuals and innovative listing designs get amplified exposure in personalized search results. • Engage Buyers Visually: 3D Home interactive floor plans and Matterport integration allow potential buyers to explore the home in detail. • Expanded Reach: Special map stickers and dedicated email alerts to Zillow’s customer database help attract more attention. • Premium Placement: Opportunity for your listing to be featured in Apple Vision Pro™ through the Zillow Immerse™ app . • Captivating Listing Display: Eye-catching new layout on Zillow helps keep your home front and center. HOW? • Listing is upgraded to Zillow Showcase with premium media and display features. • Floor plans and walkthroughs are powered by Zillow 3D Home and/or Matterport , depending on your package.
• Zillow boosts your listing with map stickers, exposure in curated emails, and placement in immersive platforms like Vision Pro™. • Your agent is automatically listed as the contact, making it easier for buyers to connect directly. COST? $225 for Zillow Showcase listing (basic package). $300 for Zillow Showcase listing with Matterport 3D integration and drone.
To get a listing set up on Zillow Showcase: matterport@kpdd.com
Broker Listing Support
WHAT? Broker Pre- and Post-Listing Evaluations — A collaborative service where our leadership team helps agents assess listings before going live and re-evaluate those that aren't selling. HOW? We’ll assist with pricing, condition, and market analysis. This includes visiting the home, sitting down with you for a consult, providing seller-ready commentary, and joining you for meetings with potential or current sellers to help you win or manage the listing. Listing won’t sell? Call us, we can help. WHY? To help you secure more listings, improve results, and reinforce your value to clients through expert-backed strategy and support. COST? Free to all agents. Open House Toolkit WHAT? Open House Toolkit — A full suite of resources to help you host professional, high- impact open houses with ease. HOW? We provide balloons, a helium tank, directional signs, branded marketing materials, door hangers, and more. Just let us know what you need, and we’ll help you assemble everything for a polished, well-promoted event. WHY? To help you attract more traffic, create a memorable impression, and generate new leads—all while reinforcing your professionalism and brand presence in the neighborhood. COST? Free to all agents.
-7- Lead Gen and FollowUp
WHAT IS REALSCOUT? RealScout is a modern home search and client collaboration platform that helps you convert more leads by showing real-time buyer activity. It gives your clients a better-than-Zillow experience—with your branding—and lets you see exactly what they’re viewing, saving, and reacting to. HOW MUCH DOES IT COST? RealScout typically costs agents $39–$49/month when purchased individually. But as part of your tech suite at Coldwell Banker Kennon & Parker, it’s 100% free. You get full access at no cost. You’ll gain powerful insights into buyer behavior, allowing you to follow up smarter and faster. The platform keeps you central in the search process with branded alerts, custom search links, and live market data—making clients more engaged and loyal. HOW DO I USE REALSCOUT? Log in with your @kpdd.com email address and follow the setup prompts. Start by inviting clients to your branded search portal. As they browse and favorite homes, their actions appear in your dashboard, helping you prioritize follow-up. We recommend using RealScout at your buyer consultations and as part of your daily lead conversion plan. Where: https://realscout.com WHY USE REALSCOUT?
Need help or additional training? hunter.patchin@kpdd.com
Market Snapshots
WHAT? Quarterly Market Snapshots
Concise, visually appealing reports created by our team each quarter to highlight key trends in your local real estate market — including average sales price, days on market, inventory, and more. WHY? • Stay Informed: Keep a pulse on the market so you can speak confidently with buyers, sellers, and prospects. • Win Listings: Demonstrate your expertise and local knowledge by incorporating data into your listing presentations. • Create Content Easily: Use snapshots for email campaigns, social media, or printed handouts — no design or research required. • Build Trust: Providing consistent, data-backed insights positions you as a knowledgeable, professional resource. HOW? • Our team gathers and formats the most relevant MLS data quarterly. • Market snapshots are delivered via email and available on WorkVivo. • You can share them “as-is” or personalize them with your branding for client use. • Need a custom version for a specific neighborhood or farm area? Just ask — we can help.
Need help or additional training? hunter.patchin@kpdd.com
-8- For your convenience Experience what “full-service” from a brokerage really means
For your convenience
Sign and lockbox courier service Let’s be honest, running to the board(s) to pick up and drop off lockboxes and digging through the sign shed for a yard sign isn’t exactly the best use of your time. That’s why we handle it for you! Simply email frontdesk@kpdd.com and let them know you need a sign and lockbox and one will be ready for you up front within 24 hours. We also make daily runs to the board(s), so just leave you lockbox with us and we’ll get it back for you! Scanners/Copiers/Printers The company has several commercial grade, state-of-the-art, multi-function printer/scanner/copiers. These can be added to your personal computer by reaching out to tech@kpdd.com. Black and white copies are free, while color copies are $0.10 each, added to your agent account. Postage Meter & Letter Folder Doing some outbound marketing? We help you work smarter not harder. Use our machine fed letter folder to do in minutes what used to take ours. Once you have your mailers ready, we have a state of the art, quick-feed postage meter to make postage easy. Simply enter your ID and pin (provided by IT) and let it go to work. No more looking for stamps! Postage is then simply added to your agent account for quick and consolidated payment. Drop the letters with at the front desk and we’ll make sure USPS picks them up and gets them on the way to their destination!
Grab & Go Closing Gifts
WHAT? Grab-and-Go Custom Closing Gifts
A curated selection of ready-to-use, professionally packaged closing gifts , custom- branded to your client and delivered with style—available in the office for quick pickup. WHY? Leave a Lasting Impression: Thoughtful, well-designed gifts help reinforce your brand and end the transaction on a high note. Save Time: No more scrambling for last-minute gifts—we’ve got beautiful, meaningful options ready when you are. Custom Branded: Gifts can include your client’s name, your logo, or a personal message to make it feel one-of-a-kind. Enhance Referrals: Clients who feel appreciated are more likely to refer friends and
family. HOW? Visit the closing gift station at the office and choose from a rotating selection of custom-made items. Submit your preferred personalization details (name, logo, message) via the quick order form if needed. Grab it, go to closing, and wow your client. COST? Varies by item (typically $25–$75 range). Charged directly to your agent account after pickup— no reimbursement or out-of-pocket required at time of pickup.
-9- Operational Toolkit
TOOLS FOR EVERY PART OF YOUR BUSINESS
Operational Tools
WHAT IS RPR? RPR (Realtors Property Resource) is a powerful pricing and property research tool exclusive to REALTORS®. It offers comprehensive property data, analytics, and customizable reports to support pricing strategies and listing presentations. WHY? Using RPR helps agents: Confidently price properties by accessing current MLS data, tax records, and market trends in one place. Strengthen listing presentations with branded CMA reports and neighborhood stats. Quickly evaluate off-market properties, investor opportunities, or pricing scenarios with advanced valuation tools. HOW? Log in at www.narrpr.com using your NAR credentials. Search for any property or neighborhood. Use the "Refined Value" and "CMA" tools to adjust for condition, improvements, and comps. Generate branded pricing reports or Market Activity reports to present to clients. Use the mobile app for on-the-go pricing support during showings or appointments. COST Free with your NAR membership — no additional charge to access or use any of RPR’s tools or reports.
Operational Tools WHAT IS CRS?
CRS Data is a real estate tax and property data platform that gives REALTORS® detailed access to public record information, including ownership, sales history, property characteristics, and tax data. WHY CRS helps agents: • Access reliable tax records to verify ownership, lot size, assessed value, and past sales. • Research non-MLS properties for investor analysis, prospecting, or off-market opportunities.
• Pull mailing addresses and property info to support farming, targeting absentee owners, and generating leads. HOW 1.Log in through your MLS portal 2.Search by address, owner name, parcel number, or map. 3.View property details, including tax assessments, legal descriptions, prior sales, and neighborhood comps. 4.Use the map and custom report tools to prepare client-ready property reports or identify farming targets. COST Free to agents through your MLS membership (covered as part of your association dues or MLS fees).
MLS Access MLS Access K&P is a member of a number of MLS’s and Realtor associations including: Columbus Board of Realtors (CBOR) - Navica https://www.navicamls.net/ East Alabama Board of Realtors (EABOR) – Matrix
https://firstmls-login.sso.remine.com/ Georgia MLS (GAMLS) – GAMLS https://www.gamls.com/ Lee County Association of Realtors – LCAR – Clareity https://lcar.clareityiam.net/idp/login Lake Martin Area Association of Realtors (LMAAR) https://www.lmaar.org/memberresources Albany Board of Realtors (ABOR) – Navica https://www.navicamls.net/
HELP WITH MLS ACCESS While agents often have to call the board(s) directly for issues, many issues can be handled by our staff. If you are having an MLS related issue, please contact katt.barry@kpdd.com
-10- Lead Programs
Company Lead Platforms
WHAT IS ZILLOW FLEX? K&P is fortunate to be one of only two Zillow partners in our market that have been selected to participate in their Flex leads program. Unlike normal Zillow leads, there is no upfront cost, and these leads generally have a much higher conversion rate. WHO IS ELIGIBLE? Agents in good standing with a track record of solid personal production. Agents must also be licensed in both Georgia and Alabama.
COST Flex leads that close owe a 40% referral fee at closing. The referral fee is owed on two transactions with that lead, or for up to two years, whichever comes first. After that no referral fees are owed. HOW For more information on this team, contact hunter.patchin@kpdd.com
WHAT IS OPCITY? Opcity is a lead referral platform owned by Realtor.com that connects motivated buyers and sellers with top-performing agents. There is no upfront cost for these leads — instead, a referral fee is paid only when a deal closes. Opcity leads are pre-screened and routed through a live transfer system, increasing engagement and conversion opportunities. WHO IS ELIGIBLE? Agents in good standing who respond quickly, follow up consistently, and maintain excellent customer service ratings. Dual licensure in Georgia and Alabama is required.
COST A referral fee of 40%is paid at closing. HOW To learn more or get connected with the Opcity platform, contact hunter.patchin@kpdd.com
Company Lead Platforms
WHAT IS FRONTDOOR? FrontDoor is a lead program developed right here at K&P. It consists primarily of calls or inquiries to our office, website, or other lead sources. Primary sources include: • Front desk sign calls • Website inquiries • Rental Department Leads Requesting Buyer Consult • Broker and Staff Referrals • Company Corporate and Builder Referrals • Other Partner Referrals WHO IS ELIGIBLE? Agents in good standing with a track record of solid personal production. Agents must also be licensed in both Georgia and Alabama. COST FrontDoor Leads have a 35%-50% referral fee due at closing. HOW For more information on this team, contact todd.andrae@kpdd.com WHAT IS ANYWHERE LEADS?
Anywhere leads are leads that are generated through the Anywhere network’s vast lead intake system. These may include: • Corporate Relocation • Broker to Broker • Lender and Affinity Programs WHO IS ELIGIBLE?
Agents must be licensed in GA and AL. Have a previous AGC production of at least $50,000 per year. There is also additional training and background screening required for these leads. COST A referral fee of 35% - 50%is paid at closing. HOW To learn more or get connected with the Anywhere leads platform, contact relo@kpdd.com
Company Lead Platforms
ADDITIONAL LEAD OPPORTUNITIES In addition to these lead programs, the company has several additional lead sources and programs that are facilitated through our relocation departments. These include: • Non-Anywhere Corporate Relocation • Non-Anywhere Broker to Broker • Additional Affinity Programs • NAF (Lender) Leads We are routinely working on and trailing new lead platforms to look for the best opportunities for our agents. If you have questions about these additional lead platforms, contact relo@kpdd.com
-11- Accounting
Commission Payments
COMMISSION PAYMENT SCHEDULE Commissions are paid each Monday, Wednesday, and Friday, normally with a 2:00 pm cutoff. In other words, any complete commission files that are received prior to the cutoff will be paid that day, any received after the payoff will be processed on the next payment day.
Mon
Wed Fri
DIRECT DEPOSIT The company provides (and encourages) direct deposit to business checking accounts. Payments are processed on the pay days just like paper commissions and are generally availably in the agent’s checking account in 24-48 hours. To sign up for direct deposit, agent’s will need to fill out a direct deposit enrollment form with accounting.
REQUIRED DOCS FOR COMMISSION DISBURSEMENT q Commission Disbursement Form q Signed Settlement Statement from closing q Property Acceptance Agreement
q Right to Inspect Form q Lead Based Paint Form
QUESTIONS: accounting@kpdd.com
Agent Charge Accounts AGENT MONTHLY EXPENSE ACCOUNT (AGENT ACCOUNTS) Each agent will have an expense account with the company. This account will primarily be used to reimburse the company for agent expenses that the company has paid on the agent’s behalf or other agent expenses where the company is owed compensation from the agent. Examples include: MLS dues, E&O/Admin Fees, Insurance Premiums, Agent Marketing Collateral (closing gifts etc). ACH REQUIREMENT Agents are required to keep an active checking account on file with the accounting department to pay their agent account monthly. Agent accounts are charged on the 15th of each month (or closest business day) for the previous months. Agents may opt to use a credit card instead, but will be charged a convenience fee to cover the merchant charges if they choose to do so. PAST DUE AGENT ACCOUNTS The company may deduct past due agent account balances from closings, and reserves the right to drop the agent’s license in the event of extreme agent account delinquency Agent Savings Accounts AGENT SAVINGS ACCOUNT Agents may elect to direct a portion of their commissions to be held in a separate account by the company for the purpose of tax expenses or other savings. The agents may draw money from this account as needed.
QUESTIONS: accounting@kpdd.com
Earnest Money Payments
Digital payments via:
WHAT? Earnnest is a secure, digital earnest money transfer platform that integrates seamlessly with Dotloop, allowing buyers to send funds directly from their bank account to our K&P Trust Account— no checks, no wire fraud risk, no office drop-offs. COST? Free for agents. Buyers pay a small transaction fee (typically around $18-$25 ) when sending earnest money through the platform. WHERE? Available within your Dotloop transaction dashboard whenever earnest money is required. You’ll see a prompt to “Request Earnest Money” after contract execution. WHY USE EARNEST? Earnest makes earnest money effortless and secure. • Integrated with Dotloop – no extra logins • Eliminates checks and wires • Reduces fraud risk • Fast, trackable, and professional • Branded to your team for a polished buyer experience Using Earnest means less chasing, more closing — and a smoother process for your clients. DO YOU STILL ACCEPT TRADITIONAL PAYMENTS? Yes! Earnest money receipts are handled by the front desk. We allow check or certified funds. Those can be dropped off at the front desk and the client (or you) will be provided with a receipt. REQUESTING EARNEST MONEY It is our standard practice for agents to not take EM to a closing but for the EM to be netted out of the commission and then reimbursed. However, if you need a EM check for a closing just let accounting know at least 48 hours prior.
Need Earnnest help or additional training? todd.andrae@kpdd.com or accounting@kpdd.com
-12- Company Culture & Community Involvement
Company Culture AT COLDWELL BANKER, YOU’RE NOT JUST A PART OF A COMPANY, YOU ARE FAMILY.
• Personalizedcareand concern, not just about your business but about you and your family • Monthly all-company sales meetings and breakfast
• Broker/Agent Dinners • New Agent Lunches • Charity Events • Pacesetter Lunches • Happy Hours • Monthly KPDD FamilyLunches • Annual Christmas Party • KPDD Kids Quarterly Events • Annual Trunk or Treat for famlies • Thanksgiving potluck
LeighAnn DiCesaris Director of Marketing & Agent Engagemment
Community Involvement
COLUMBUS CLINGSTONES K&P is proud to partner with the Columbus Clingstones, bringing America's pastime to life at the beautiful Synovus Park. At every weekend home game, we host our popular "Guess That Price" contest, where fans can test their real estate savvy and win great prizes. This partnership provides outstanding exposure for our brand and our listings, while also giving our agents and clients unique opportunities to enjoy the game through our bank of reserved tickets and exclusive suite nights. It's a winning combination of community, visibility, and fun.
PUBLIC MARKETING CAMPAIGNS K&P leverages its scale and size to carry out large scale public marketing campaigns in order to drive more business to our agents and to create greater brand awareness in our market.
LITTLE LEAGUE SPONSORSHIPS K&P supports several local little leagues by sponsoring signage, team jerseys, fields, and more.
Community Involvement
TRUTHSPRING K&P is proud to be a sponsor of Truth Spring, a Christian non-profit based in Columbus, Georgia dedicated to revitalizing the North Highland community through Christ-centered housing, education, and trade-school programs. We encourage our agents to support this incredible
work by offering the option to donate a portion of their commission on their commission forms, and our brokerage proudly matches these contributions at the company level. Together, we’re investing in meaningful change—helping Truth Spring bring quality housing, education, and job training to families in need.
JBAC BREAST CANCER LUNCHEON K&P is an annual sponsor of the John B Amos Breast Cancer Luncheon.
OTHER NON PROFIT AND COMMUNITY INVOLVEMENT In addition to these sponsorship, K&P is a frequent sponsor of numerous local non-profit events. What’s more, our agent population is extremely involved and invested in the local community, with many many hours, and thousands and thousands of dollars being invested back into our wonderful community both by K&P as a company and by our agents.
QUESTIONS: marketing@kpdd.com
-13- Miscellaneous Tools, Resources, and Benefits
Other Tools and Benefits GROUP HEALTH PLAN K&P is pleased to be the first brokerage in our area to provide access to major medical coverage on a premium group health policy. WHAT This plan is provided by Angle Health and uses the Cigna PPO of networks. It is a competitive and low deductible plan that doesn’t require a medical evaluation or disclosure of pre-existing conditions. AFLAC SUPPLEMENTAL PLANS K&P also provides agents access to group rated Aflac policies.
WHO IS ELIGIBLE Agents working full time. Additionally, participants must have an active credit card or bank account on file, not be past due on your agent account, and must pay two months worth of premiums in advance, which will be held in escrow by the company for future payments. HOW DO I GET MORE INFO For information about the health insurance plan , you may contact our group health rep: michael_veneziani@us.aflac.com For information on Aflac supplemental policies contact: kay_gannt@us.aflac.com
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