Operational Tools
WHAT IS RPR? RPR (Realtors Property Resource) is a powerful pricing and property research tool exclusive to REALTORS®. It offers comprehensive property data, analytics, and customizable reports to support pricing strategies and listing presentations. WHY? Using RPR helps agents: Confidently price properties by accessing current MLS data, tax records, and market trends in one place. Strengthen listing presentations with branded CMA reports and neighborhood stats. Quickly evaluate off-market properties, investor opportunities, or pricing scenarios with advanced valuation tools. HOW? Log in at www.narrpr.com using your NAR credentials. Search for any property or neighborhood. Use the "Refined Value" and "CMA" tools to adjust for condition, improvements, and comps. Generate branded pricing reports or Market Activity reports to present to clients. Use the mobile app for on-the-go pricing support during showings or appointments. COST Free with your NAR membership — no additional charge to access or use any of RPR’s tools or reports.
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