13 Rock-Solid Ways (CONT’D FROM PAGE 26)
Board Converting NEWS INTERNET DIRECTORY
Clear and accessible contact options make it easy for customers to reach you when needed. At the same time, setting boundaries ensures you can deliver on those ex- pectations without burnout. Are my contact methods clear and responsive enough for customers to feel supported? Action Seven: Be Predictably Excellent Consistency beats occasional brilliance. Customers want to know what to expect every time they interact with you. Being reliably good builds confidence and loyalty. Is my level of service consistent across all interactions, Regular updates — even when there’s no change — re- assure customers that you’re paying attention. Whether it’s about an order, a service, or an issue being resolved, communication matters. Do I keep customers informed, or do they have to fol- low up with me to find out what’s happening? Action Nine: Own Your Mistakes or do I have room to improve reliability? Action Eight: Keep Them In The Loop Mistakes happen. How you handle them can make or break customer loyalty. Acknowledge the error, apologize sincerely, and explain what steps you’re taking to fix it. When was the last time I owned a mistake with a cus- tomer, and how did they respond? Actions Ten: Stay Connected (Without Being Clingy) Regular communication keeps your business top of mind, but it’s important to strike the right balance. Nobody wants to feel spammed. Share meaningful updates and value-added content. Am I staying connected with customers in a way that feels helpful, not overwhelming? Action Eleven: Play the Long Game Prioritize long-term relationships over short-term rev- enue. Customers value businesses that put their needs ahead of squeezing every penny from a single transaction. Do my decisions prioritize long-term loyalty, or am I fo- cused on short-term gains? Action Twelve: Show Some Love A small gesture can make a big impact. Whether it’s a thank-you note, a thoughtful gesture, or remembering a customer’s preferences, showing appreciation makes people feel valued. When was the last time I went out of my way to thank or recognize a customer? Action Thirteen: Rethink Introductory Deals Be careful with promotions that reward new custom- ers more than loyal ones. Offering steep discounts to new customers while existing ones pay full price can breed re- sentment. Instead, consider ways to reward loyalty, such as exclusive perks or discounts for long-term customers. Are my promotions encouraging loyalty, or are they making existing customers feel overlooked? What’s Next?
ARC INTERNATIONAL www.ARCInternational.com
ARC International is a world leader in the manufacturing of roller products for flexography. The latest nano-technology laser engraving in our NC and NV manufacturing facilities ensures superior quality and consistency in anilox rollers.
AES (ADVANCED EQUIPMENT SALES) www.aesales.net
AES is a leading full-service provider of integrated convey- ance systems specializing in scrap, trim, and dust. AES en- gineers custom scrap systems and works as a partner in process improvement to help businesses achieve greater profitability, productivity, and sustainability. Products include balers, shredders/hoggers, core shredders, filters, fans, and specialized dust control and collection systems. AES is the ex- clusive distributor for the AirShark Rotary Material Separator. For a wide variety of new and used equipment on to- day’s market, visit our website at www.acm-corp.com. BAUMER HHS CORPORATION www.baumerhhs.com hhs is a global leader in advanced gluing, camera verifica- tion and quality assurance systems for the packaging indus- try. Zero-defect quality and elevated production speeds are key parameters in the manufacturing of corrugated boxes. With hhs Xcam Box Monitoring and non-contact flap gluing of corrugated board, hhs offers every option for quality as- surance in the production of boxes with flexo folder gluers. AMERICAN CORRUGATED MACHINE www.acm-corp.com BLOWER APPLICATION COMPANY (BLOAPCO) www.BloApCo.com BloApCo has served the corrugated industry since 1933 with a variety of scrap handling solutions, including Hori- zontal Floor Shredders, Trim Cutters, and Material Handling Fans and Conveying Systems. BloApCo Shredders allow for continuous shredding and pneumatic removal of sheet waste stacks of all sizes, roll slab, cores, and carton scrap.
CORRUGATED MACHINERY SPECIALISTS www.cmsretrofits.com
Leading manufacturer and installer of quality retrofits, up- grades and replacement parts for S&S and Prime Flexo Folder Gluers. Specialists in reconditioning of S&S Flexo Folder Gluers, including ink, air and electrical systems.
CORRUGATOR BELT SERVICE LLC www.corrugator.com
Serving the corrugated box industry since 1991, Chicago- based Corrugator Belt Service LLC maintains corru- gator belts for peak board quality and performance.
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www.boardconvertingnews.com
July 14, 2025
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