Ireland's Plumbing & Heating Issue 128 Dec-Jan

BATHROOMS Fooncu:s

L-R: Emma Burke, Brenda Hall, Margaret Gilsenan, Hugh Wallace, Ronan O Grady, Tammy Lane, Aidan Murphy and Johnny O Callaghan.

L-R: Hugh Wallace and Johnny O’Callaghan.

THE DUBLIN FIRM IS ELEVATING ITS SHOWROOM EXPERTISE AND ENHANCING THE CUSTOMER EXPERIENCE THROUGH INVESTMENT IN INNOVATION, TRAINING AND INDUSTRY COLLABORATION… Flair Showers welcomes retailers to the launch of its new Visitor Centre

L-R: Tammy Lane, Ronan O’Grady, Emma Burke, Brenda Hall.

Ireland’s most established shower enclosure brand Flair Showers has officially opened its Visitor Centre in Santry, Dublin, with an exclusive event for retailers and showroom managers. Guests were welcomed with breakfast before touring the state-of-the-art facility,

fascinating research into consumer bathroom design habits, focusing on customer personas and their buying habits. This research was commissioned by Flair and included stakeholders from across the industry. An engaging panel discussion followed, chaired by award-

Developed in collaboration with retail partners and informed by their feedback, the manual provides a clear overview of key shower features, enclosure types and tray styles. It offers a foundational level of product knowledge before showroom staff take part in in-depth product training sessions at the Flair Visitor Centre, ensuring new starters are confident and well prepared. Flair remains committed to empowering its retailers and trade partners with the tools, knowledge and support they need to succeed. Through continued investment in innovation, training and industry collaboration, Flair reinforces its dedication to elevating showroom expertise and enhancing the customer experience. The official launch of the Visitor Centre and new retail-focused resources mark another significant step in strengthening these partnerships.

which showcases Flair’s award-winning products and design expertise. Flair Lead Product Designer Ronan O’Grady gave an in-depth talk on Flair’s design process, the in-house design team and the rigorous testing behind each product. Attendees heard from Sanbra Group

“Flair remains committed to empowering its retailers and trade partners with the tools, knowledge and support they need to succeed.”

winning architect and TV personality Hugh Wallace. The panel included Lane Interiors Founder Tammy Lane, Emma Burke Design & Burkes, Kanturk Design Consultant Emma Burke, Bassetts NI Showroom

Manager Brenda Hall, and Flair Lead Product Designer Ronan O’Grady, who discussed evolving trends in bathroom design and the importance of quality, style and functionality. Flair also launched new tools for retailers, including the Flair Shower Training Manual, an introductory guide created to support showroom staff new to the industry.

Managing Director Martin Murphy and Flair ROI & Exports Sales Director Johnny O’Callaghan, who shared insights into the company’s continued growth and innovation journey. The event also featured a presentation from Boys + Girls Partner and Head of Strategy Margaret Gilsenan, who revealed

T: +353 (0)42 966 8000 E: sales@flairshowers.com www.flairshowers.com

PLUMBING & HEATING MAGAZINE | 99

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